socalTECH

JULY 17, 2013

PageWoo , the mobile advertising company headed by Jason Crilly and Holden Steinberg, has rolled out a brand new product aimed at small businesses. The company said its product price ranges from free to $500 a month, depending on the features and targeting they use in the product. READ MORE>>.

Advertising 173

Advertising Mobile Tech Coast Angels Los Angeles 173

Both Sides of the Table

APRIL 30, 2011

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

SEPTEMBER 21, 2016

Ventura-based The Trade Desk , which operates an online advertising exchange, priced its IPO late Tuesday evening, saying that it will sell 4,666,677 shares of its Class A common stock at $18.00 The company will begin trading today on the NASDAQ Global Market as TTD. and $18.00 and $16.00 per share on August 31st. and $18.00

Pricing 100

Pricing Ventura Incubator Class 100

socalTECH

SEPTEMBER 20, 2016

In a sign that reception to the company's IPO is going well, Ventura-based The Trade Desk said in a regulatory filing on Monday that it now expects its initial public offering price to be between $16.00 The company had been part of the Ventura Ventures startup accelerator, the startup accelerator housed in Ventura's City Hall.

Pricing 100

Pricing Ventura Advertising Marketing 100

socalTECH

SEPTEMBER 7, 2016

Ventura-based The Trade Desk has set the initial estimated pricing range for its IPO, saying in a filing on Tuesday that it now expects its IPO to be between $14.00 The company is selling 4,666,667 shares of its common stock in the offering. The Trade Desk operates an online advertising exchange. and $16.00 READ MORE>>.

Pricing 100

Pricing Ventura Advertising Marketing 100

socalTECH

FEBRUARY 24, 2015

The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. Pricing on the new tool was not announced. local business small advertising search' The new product includes both technology and consultants to help business owners with hands-on support. READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

socalTECH

MAY 5, 2010

Woodland Hills-based ReachLocal has updated its IPO pricing range, indicating this week in an updated S-1 that it expects the initial pricing of its IPO to be between $17.00 Morgan, BofA Merrill Lynch, Citi, Piper Jaffray, Needham & Company LLC, and Gleacher & Company. and $19.00 READ MORE>>.

ReachLocal 159

ReachLocal Pricing Woodland Hills Advertising 159

socalTECH

NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

socalTECH

AUGUST 21, 2020

The company said the new tool integrates with the open source Prebid offering, allowing such features as configuration management and a/b testing capabilities. Pricing on the new tool was not announced. OpenX develops software for online publishers, helping them to manage online advertising on their properties. READ MORE>>.

OpenX 113

OpenX Product Advertising Tool 113

socalTECH

FEBRUARY 10, 2021

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 The company jumped all the way to $47.72 The company's stock jumped all the way to $47.72

Acquisition 113

Acquisition Advertising Pricing Software 113

socalTECH

JULY 22, 2020

According to the company, the round--a Seed-2 funding--was led by Okapi Capital, and also included The Cove Fund, Early Light Ventures, SaaS Venture Capital, and Stage Venture Partners and Brad Perry (co-founder of Dealer Socket), along with others. Santa Barbara-based TrackStreet , a developer of brand protection software, has raised $5.1M

Artificial Inteligence 124

Artificial Inteligence Santa Barbara SaaS Venture Capital 124

socalTECH

MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry. Pricing on the new tool was not announced. Ylopo is led by CEO Howard Tager.

Tool 113

Tool Marketing Santa Monica Advertising 113

socalTECH

MARCH 18, 2019

Ventura-based The Trade Desk , which develops advertising technology, said Monday afternoon that it has added Lise Buyer to its Board of Directors. Buyer is Managing Partner of the Class V Group, a consulting firm that advises companies on initial public offerings. Rowe Price Associates. READ MORE>>.

Ventura 133

Ventura Class Advertising Google 133

socalTECH

JUNE 25, 2019

According to the company, it has integrated with LinkedIn's Matched Audiences API, which will help marketers target prospective customers and increase response rates with more relevant advertising on the LinkedIn platform. Pricing on the new product was not announced. READ MORE>>.

Santa Barbara 124

Santa Barbara Advertising Pricing Platform 124

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. Pricing on the new tool was not announced. server advertising technology display network mobile spreeify'

Mobile 218

Mobile Product OpenX Yahoo 218

Startup Professionals Musings

MAY 23, 2013

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). In this more traditional product pricing model, the price is set at two to five times the product cost.

Pricing 116

Pricing Product Customer Custom 116

InfoChachkie

MARCH 2, 2019

Though she was the de facto leader of the company, America of the last century was not ready to accept a female led company. Matson resigned and sold his shares to Ruth and Elliott less than two years after the company’s founding, due to health issues. In 1955, the company’s net work was $500,000 ($4.6

Company 100

Company Companies Sales Sample 100

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. Pricing on the new product were not announced. socialactive spreeify social networking advertising html5' READ MORE>>.

Platform 173

Platform Social Network Advertising Los Angeles 173

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

socalTECH

MAY 14, 2014

The report is the very first report as a public company by Rubicon. The online advertising technology provider, headed by Frank Addante, went public in April. Rubicon Project helps publishers optimize their online advertising, via a real-time-bidding (RTB) marketplace. rubicon project advertising technology results bidding'

Report 159

Report Technical Review Advertising Los Angeles 159

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. Rubicon--which priced at $15.00 rubicon project advertising merger exchange exit technology rubi' and Mayfield. READ MORE>>.

Clearstone 187

Clearstone Santa Monica Advertising News 187

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Free’ doesn’t make it stand out when there are a million alternatives at the same price.

Develop 138

Develop Development Platform Mobile 138

socalTECH

AUGUST 11, 2014

Los Angeles-based Nami Media , which provides pay-per-click advertising technology, said it has added a new, managed services division, which will provide clients with managed services for managing their PPC and XML campaigns. Pricing on the new managed services was not announced. nami media technology advertising services placement'

Media 138

Media PPC Services Advertising 138

socalTECH

JULY 10, 2013

Geopulse Proximity helps developers filter through location data being provided by mobile applications, allowing developers and advertising technology companies use geofencing to filter through the data to help hone their advertising placements. Pricing on the two new products was not announced. READ MORE>>.

Tool 173

Tool Mobile Advertising Demand 173

Startup Professionals Musings

DECEMBER 17, 2022

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School.

Startup 106

Startup Pricing Cloud Computing Customer 106

socalTECH

AUGUST 18, 2014

Los Angeles-based Vantage Media , the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. Pricing on the new product was not announced. READ MORE>>.

Media 138

Media Product Southern California Advertising 138

socalTECH

MARCH 20, 2014

Los Angeles-based online advertising technology developer Rubicon Project set the pricing range for its initial public offering Thursday, saying that it hopes to offer 6,770,995 shares of its common stock at between $15.00 The company said it has been approved to list on the New York Stock Exchange as RUBI. and $17.00

Clearstone 164

Clearstone Southern California Advertising San Diego 164

socalTECH

JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. Pricing on the new product was not announced by the company. ubermedia television advertising targeting mobile media' READ MORE>>. READ MORE>>.

Tool 147

Tool Advertising Mobile Screening 147

socalTECH

DECEMBER 4, 2019

Amazon Web Services (AWS), the cloud computing service of Amazon, has launched anew Los Angeles zone, which will give local customers and companies much faster access to the AWS cloud.

Los Angeles 100

Los Angeles Cloud Computing Angel Artificial Inteligence 100

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced.

Technology 145

Technology Advertising Commerce Pricing 145

socalTECH

JANUARY 6, 2016

Los Angeles-based audio advertising provider Triton Digital has rolled out a new product specifically aimed at podcasting proviers, the company said Tuesday. According to Triton, its new Tap Podcast product is a version of its advertising platform, which specifically helps podcast publishers insert ads into their audio stream.

Product 100

Product Advertising Tool Los Angeles 100

socalTECH

SEPTEMBER 21, 2016

per share the company priced at late last night. The Trade Desk--which is now trading as TTD on the NASDAQ Global Market--operates an online advertising market and exchange. The company was trading around $28.66 The company had already bumped its estimated initial IPO pricing yesterday. right around noon ET.

Ventura 100

Ventura Pricing Advertising Sales 100

Berkonomics

APRIL 28, 2022

There are tools to inform you when your company name or personal name is mentioned. Try a subscription with Brandyourself.com , where the monthly subscription is quite inexpensive and worth the price. There is still a great place for traditional advertising. Start with a simple tool. Then add more complex listening posts.

Social Media 156

Social Media Media Search Engine Optimization Tool 156

socalTECH

AUGUST 2, 2012

Los Angeles-based Nami , which provides pay-per-click advertising software and is run by Alex Cory, said that it has released a new product today, Nami AdManager. The new software is a white label bid engine used for pay-per-click bidding.

PPC 153

PPC Advertising Tool Los Angeles 153

socalTECH

MARCH 24, 2014

Irvine-based Local Corporation , which provides online, local advertising technology, said today that it has upgraded its local shopping app, Havvit. Local''s app helps consumers find products and compare prices of products nearby at retail stores. The company said the new version is 1.5 of its app. READ MORE>>.

Advertising 176

Advertising Pricing Help Product 176

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. First, they set rules for who can sell what to whom – such as by vertical, company size of buyer, geographic region, by product, etc. In digital advertising, we have it backwards. Sounds crazy, doesn’t it?

Advertising 59

Advertising Sales Software Platform 59

socalTECH

JANUARY 13, 2014

The new product helps group customers into specific market segments, by figuring out likelihood of conversion, predicted order value, and other elements derived through the company''s big data technology. Pricing on the new product was not announced. marketing bigdata analytics ecommerce advertising segmenting science retention'

Tool 153

Tool Advertising Los Angeles Pricing 153