Advertising Company Email Magazine 
Both Sides of the Table
AUGUST 15, 2010
I buy dead magazines.” I buy dead magazines. I run a company called Formation Media. We think that the magazine industry is going through incredible change but that the Internet website experience doesn’t yet fulfill our magazine needs. We buy dead magazines. Even if you’re a more accomplished company.
Berkonomics
NOVEMBER 19, 2020
Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. I am an investor and advisor to one such “eyeballs” company. Microsoft paid $9.00 per registered user for Hotmail. AOL paid $40.00
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Both Sides of the Table
AUGUST 23, 2012
In case you don’t know, they are one of the biggest media companies in the world. They are best known for their magazine titles such as The New Yorker, Wired, Vanity Fair and Vogue. I asked Andrew how companies can best work with Condé Nast and he gave the answers in the episode. 30:30 Are you investing in email?
Berkonomics
NOVEMBER 9, 2017
Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. This is easy.
Berkonomics
MAY 30, 2019
Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Using new tools in a social age.
Both Sides of the Table
DECEMBER 15, 2012
If you were caught sending out an email on your Blackberry you had to quickly whip out your iPhone to show that – wait! I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. But over time email became pervasive in our culture. – we all needed email.
Berkonomics
FEBRUARY 13, 2014
Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Email readers, continue here.] I am an investor and advisor to one such company. Microsoft paid $9.00 AOL paid $40.00
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