Berkonomics

DECEMBER 31, 2015

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Owned media comes from the databases you own, such as your company’s web site, email. Happy New Year from Dave and BERKONOMICS.

Social Media 120

Social Media Newsletter Advertising Media 120

Both Sides of the Table

AUGUST 23, 2012

In case you don’t know, they are one of the biggest media companies in the world. I asked Andrew how companies can best work with Condé Nast and he gave the answers in the episode. He also covered how “traditional media companies” think about the future and how they view disruption. Twitter story?

Media 285

Media Company Companies Venture Capital 285

socalTECH

APRIL 16, 2010

Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis. Among other services, Break said that Apogee will help companies build their own internal email database, develop their Facebook Fan base, and create a Twitter following.

Social Media 230

Social Media Media Marketing Advertising 230

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. We have many people on the team who have been with us from day one – at all levels in the company.

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

JANUARY 17, 2017

Los Angeles-based audio advertising technology developer Triton Digital announced this morning that it has been selected by radio station owner NRG Media. The software will be used for creating, managing, and syndicating content, and also running contests, surveys, and email marketing efforts. READ MORE>>.

Media 100

Media Content Advertising Email 100

Berkonomics

APRIL 28, 2022

There are tools to inform you when your company name or personal name is mentioned. Email readers, continue here…] You might consider a special page on your website just for links to positive press and mentions. There is still a great place for traditional advertising. Start with a simple tool.

Social Media 156

Social Media Media Search Engine Optimization Tool 156

socalTECH

FEBRUARY 3, 2014

In an email to the company''s supporters and fans, Sonos , the developer of the easy-to-use, wireless whole home music systems, said that the company is looking to bring its vision--to fill every home with music and make listening a valued experience again--to the world via its Super Bowl ad , which debuted Sunday during the big game.

Southern California 174

Southern California Redpoint Advertising Email 174

Berkonomics

JUNE 18, 2020

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. That’s an expensive proposition for small companies.

Marketing 120

Marketing Social Media Advertising .Net 120

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Using new tools in a social age.

Case Study 120

Case Study Study Customer Custom 120

Berkonomics

NOVEMBER 26, 2015

Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? It starts with “discovery,” the process of finding the strengths of the company in the minds of all stakeholders. Email readers, continue here…] Think of this as our core message.

Advertising 120

Advertising Email Help Marketing 120

Both Sides of the Table

DECEMBER 15, 2012

If you were caught sending out an email on your Blackberry you had to quickly whip out your iPhone to show that – wait! I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. But over time email became pervasive in our culture. – we all needed email.

Email 386

Email Startup Marketing Competition 386

socalTECH

SEPTEMBER 23, 2013

ReachLocal said its new ReachEdge product includes a website, lead management software, and mobile application specifically aimed at converting web site visitors into leads and customers for companies. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

Startup Professionals Musings

APRIL 16, 2023

His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. billion email accounts.

Email 339

Email SaaS Venture Capital Google 339

Berkonomics

NOVEMBER 9, 2017

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? Email readers, continue here…]. Find a marketing or advertising outlet that is not saturated with other messages for nearly identical offerings. This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

Berkonomics

JULY 18, 2019

Email readers, continue here…] Sometimes we protect our core with effective branding and marketing. Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes. Using your scarce capital and other resources.

Patents 120

Patents Resource Training Advertising 120

socalTECH

FEBRUARY 28, 2014

The move has not yet been announced by either group--however, Maverick Angels has been advertising an event about the "launch of our new company" in March, implying some big changes for the angel group. As of press time, The Maverick Angels did not respond to emails asking for comment on the move. READ MORE>>.

Tech Coast Angels 173

Tech Coast Angels Angel Press Coach 173

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. I had been at USC, at the Etnrepreneurship program.

Advertising 100

Advertising Santa Monica Startup USC 100

Berkonomics

AUGUST 2, 2018

There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Companies that compete on price rarely compete against others who emphasize service or quality. For you, it is important for the image of the company to be known for one of the above attributes above others.

Pricing 226

Pricing Competition Examples Class 226

socalTECH

FEBRUARY 21, 2012

The company said the new software is aimed at all types of small businesses, and helps local businesses to respond faster to customer inquiries, track online and offline advertising, and reply more effectively to calls, emails, and social media inquiries.

Marketing 178

Marketing Product Social Media Advertising 178

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Email readers, continue here.] I am an investor and advisor to one such company. Microsoft paid $9.00 AOL paid $40.00

Metrics 207

Metrics Sites Advertising Web 207

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Facebook is a big, smart company. The following guest post is from Molly Greathouse, a blogger for RingRevenue.

Netflix 191

Netflix Blogging Mobile Advertising 191

Both Sides of the Table

AUGUST 21, 2011

Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media.

Mobile 329

Mobile Advertising Media Marketing 329

Tech.Co

DECEMBER 29, 2023

Sign up to Tech.co's weekly newsletter today Please fill in your name Please fill in your email Subscribe By signing up to receive our newsletter, you agree to our Privacy Policy. The startup was listed in TIME100 Most Influential Companies 2023 too, alongside industry heavyweights like Nvidia and SpaceX.

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

JULY 20, 2020

His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Customer 146

Customer Custom Marketing Startup 146

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. Ed Braswell, CEO, edo says this is necessary as, “Payments and advertising are colliding; to stay competitive firms are searching for solutions to drive customer acquisition, loyalty and return on marketing investment.”.

Advertising 64

Advertising Media Networking Capital 64

Startup Professionals Musings

MARCH 29, 2021

It started a few years ago with the advent of email satisfaction surveys after an online purchase, but now includes interactive Internet ads, as well as custom requests for input on the design of future products and influencers on social media. An advertiser that ran 15 experiments in a given year saw a 30% higher ad performance.

Customer 168

Customer Custom Marketing Social Media 168

Berkonomics

FEBRUARY 22, 2018

Several years ago, we were hired by one of the largest companies in the industry (yet another Fortune 50) to perform a top-to-bottom audit of their processes across 27 facilities, and recommend measures to increase efficiency, increase income, better the customer experience, and of course, decrease costs while also increasing the quality of service.

Sample 243

Sample Report Course Conference 243

socalTECH

JANUARY 30, 2013

The firm said its new, business focused service, YouMail - Business Edition will offer up such services as smart business greetings, an enhanced mailbox for voicemails, voicmail-to-email forwarding, along with other business-focused features, all free of advertising. The new premium service costs $6.99 launch price. READ MORE>>.

Tech Coast Angels 170

Tech Coast Angels Services Advertising Email 170

Berkonomics

JULY 25, 2013

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. That’s an expensive proposition for small companies.

Social Media 179

Social Media Advertising .Net Content 179

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. And some number of readers will identify directly with the problem as their own, and be moved to act.

Case Study 212

Case Study Study Social Network Advertising 212

InfoChachkie

JANUARY 4, 2016

During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. In November of 2015, Citrix announced that it will spin out the “GoTo” Division, of which GoToMeeting remains the flagship product, as a standalone public company.

SaaS 100

SaaS Yahoo Advertising Customer 100

SoCal Delicious

NOVEMBER 16, 2012

We've identified ten of the more technically interesting companies working on software in Southern California, using our unscientific, unproven, and undoubtedly biased informal polling. The company handles all the infrastructure required for text messaging, voice. The company's software is being included in the Linux.

Southern California 66

Southern California Software Artificial Inteligence Company 66

Berkonomics

JULY 26, 2018

Sometimes, companies do this by creating demand where none existed before, such as for Listerine in the early days with a campaign to eliminate halitosis, the dreaded bad breath that consumers had no name for and did not think of as a need before that most successful advertising campaign. Why buy it?”. Why buy MINE? .

Sales 226

Sales Customer Custom Pricing 226