Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

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Social Media Media Entrepreneur Platform 59

Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold. LA-based Science Inc.,

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Social Media Media Marketing Startup 82

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S.

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Social Network Los Angeles Social Media Blogging 153

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

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Social Media Media Startup Blogging 95

Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. Social media is all about people. And moderator, Eric Schwartzman , author of Social Marketing to the Business Customer.

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Social Media Media Case Study Study 107

Tech Zulu Event

AUGUST 22, 2012

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung. Venture Funding.

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Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

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Social Media Media Marketing Platform 79

Tech Zulu Event

SEPTEMBER 4, 2012

Today they say its Africa’s largest and fastest growing social networking utility with over 4,000 daily new sign-ups. They also add that LAGbook ranks #2 in the city of Yaba-Lagos, where the social network was incepted, and #37 in the city of Hirtshal, Denmark. What is LAGbook? Why the name? How does LAGbook work?

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Startup Professionals Musings

AUGUST 17, 2022

Take full advantage of every mentoring and coaching opportunity, and network with peers both inside and outside the company. Build and advertise yourself as a “brand” that is the best at what they do. With today’s pervasive Internet and social networks, people can see how you act outside of work, as well as inside.

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Tips Social Media Mentor Technical Review 121

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. We have many people on the team who have been with us from day one – at all levels in the company. Where does someone who is starting a hairdressers advertise their business?

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Startup Professionals Musings

DECEMBER 17, 2022

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School.

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Tech.Co

NOVEMBER 23, 2015

Not only that, they’ve started launching their own companies and platforms that tout innovative ways to help millenials get in on the action. The app lets users raise money for notable nonprofits by simply watching corporate sponsored videos – aka advertisements. Most recently, I came across Givvr.

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Help Pepperdine Social Media Advertising 93

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016?

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TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. The easiest example to grasp is arguably the Kardashian family.

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Startup Professionals Musings

MARCH 20, 2020

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School.

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Pricing Cloud Computing Customer Custom 123

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What's the idea behind Sometrics?

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Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What's the idea behind Sometrics?

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Social Media Advertising Social Network Userplane 100

Tech Zulu Event

SEPTEMBER 23, 2010

PT as they kick off the new weekly tech law show "TechZulu Law" with a discussion with IP attorney Denise Grayson, who portrays the attorney of Eduardo Saverin in the film about the early days of Facebook, "The Social Network.". Tech Law Tip of the Week: explanation of a frequently-asked IP law question for tech companies.

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IP Social Network Technical Review Networking 81

socalTECH

OCTOBER 17, 2011

Santa Monica-based GraphEffect , the provider of Facebook and social media marketing services, said over the weekend that it has hired Stephano Kim as its President and GM, New York. The company said that Kim will manage its newly opened New York and Chicago offices.

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Santa Monica Social Media Media Software 239

socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.

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Help Commerce Platform Orange County 113

socalTECH

APRIL 15, 2016

To get a discount, we ask customers to share information on the brand on Twitter and in the future, other social networks, and that discount is based on how influential they are for that brand. Where did the company and idea come from? Brett Bernstein: First of all, the company is called Gatsby for a reason.

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Social Media Social Network Examples Startup 100

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I'd be curious what you are doing with social media for a logistics company.

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Marketing Social Media Blogging Media 150

Tech Zulu Event

SEPTEMBER 13, 2011

He is a marketing professional with over 8 years of extensive online and social media marketing experience. He gives up the goods and a few tips on what you could do to help market your company. How much of FOD advertising is focused on the internet rather then more traditional channels? Anyone need some t-shirt?

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Sites Marketing Social Media Social Network 61

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great. Then came blogs.

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Ideas Advertising Google Technical Review 286

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. You could just outspend. It is to out friend.

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socalTECH

OCTOBER 20, 2015

We caught up with CEO and co-founder David Dundas to learn more about what the company is developing. David Dundas: Decisive analyzes images and videos on social networks, to help brands understand what makes their fans want to share and not share. What is Decisive? What interesting things have you learned from this?

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Content Burbank Startup Social Media 100

Tech Zulu Event

NOVEMBER 3, 2009

ZexSports and PacSun are putting an amazing panel together to discuss the value of key social influencer's, where they are on your social network, and how targeting these potential brand evangelists will have a positive influence on your social media network and ROI. Cameron Olthius 5ones.com. .

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Social Media Social Network Media Writing 75

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

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Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

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Startup Professionals Musings

NOVEMBER 1, 2015

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and maybe even Groupon with discounts for group purchasing. You suddenly need to enhance your in-house social media efforts with a public relations firm.

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Startup Pricing Cloud Computing Customer 116

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. We've just added a layer on top of all the social networks particular to finance. Advertising is one of our revenue streams right now, but not our core focus.

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Ideas Web Startup Content 248

Startup Professionals Musings

SEPTEMBER 26, 2014

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and maybe even Groupon with discounts for group purchasing. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Pricing 105

Pricing Cloud Computing Customer Custom 105

socalTECH

DECEMBER 1, 2009

In association with some of the regions top trade associations/social networking groups and industry hosts, DFR '09 promises to be the largest holiday party of the season and help weave our various communities of interest into the larger collective family of professionals working in and around the technology industry.

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Fandango CarsDirect Case Study Santa Monica 124

socalTECH

MARCH 1, 2012

That's something that typically only large companies with large ERP budgets, like Amazon or eBay, have been able to do, something which has not been available to local businesses. I called up the CEO of a company, MusicNet one day, because I am a big music fan and musician myself, and saw what they were doing. We sold that to IAC.

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Southern California Idealab Startup Customer 245

Startup Professionals Musings

MARCH 3, 2018

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School.

Pricing 52

Pricing Cloud Computing Customer Custom 52

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity. Know the rules.

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