Startup Professionals Musings

JULY 29, 2017

One question I often hear from solo entrepreneurs, and she addresses directly, is “How do I set the right price for my services?” The simple answer is to balance supply and demand, but here are some specific considerations that she and I both proclaim as key factors: Use project pricing rather than hourly rates.

Pricing 68

Pricing Entrepreneur Mentor News 68

Startup Professionals Musings

SEPTEMBER 12, 2016

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. These principles include the following: Free and ultra-low cost may no longer be competitive.

Customer 101

Customer Custom Competition Netflix 101

Startup Professionals Musings

OCTOBER 9, 2015

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. After this connection, you need not share the 30% of all revenue collected by the store platform.

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Startup Platform Pricing Netflix 98

Startup Professionals Musings

DECEMBER 1, 2017

The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing). This is the most common model used by online businesses and apps today, the so-called Facebook model, where your service is free, and the revenue comes from advertising.

Pricing 66

Pricing Customer Custom Advertising 66

socalTECH

JANUARY 2, 2014

You fill out the short questionnaire, lawyers submit their price quotes, and they get hired. You put your project up, and shortly thereafter, you get price quotes from lawyers. To fix that, we actually don''t allow lawyers to see prices, and they''re not bidding with each other. Lawyers on the platform love the experience.

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Help Startup CTO Hire Pricing 240

socalTECH

SEPTEMBER 8, 2014

Los Angeles-based online advertising technology provider Rubicon Project (www.rubiconproject.com) recently had its IPO, making it one of the big success stories of Southern California''s technology startup world. The third thing, is you have to continue to focus the company on managing the business, and not the stock price.

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Startup Advertising Los Angeles Southern California 176

Both Sides of the Table

DECEMBER 22, 2011

If that bond isn’t there or if it feels like I’m in a bidding process for the highest price, I might as well be Wells Fargo. Socially connected individuals and platforms that enable faster roll-outs of successful products. Often it turns out that the market is greatly expanded by having a lower price point new entrant.

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Startup Pricing Marketing Product 386

Both Sides of the Table

APRIL 10, 2010

This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.

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Acquisition Develop Development Conference 287

socalTECH

NOVEMBER 19, 2018

Were part of the uCast Global video highway, which is our way of illustrating how content is being driven locally, regionally, and globally, using our platform, but also technology we have integrated and continue to integrate with our partners. We are unique in being an open platform, that allows for all of these variations to happen.

Content 113

Content Startup Mobile Platform 113

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

Both Sides of the Table

JULY 10, 2011

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. Some will cite my investment two years ago in social-media advertising company Ad.ly The Importance of Twitter.

Platform 307

Platform News Startup Invest 307

Startup Professionals Musings

AUGUST 13, 2012

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. It always amazes me how an entrepreneur can define his market opportunity so broadly, and then assess his competition so narrowly in the next breath. Competition and sustainable advantage.

Competition 113

Competition Metrics Startup Invest 113

socalTECH

FEBRUARY 10, 2011

This presents an opportunity for people, businesses, and brands who have products in the real world and in retail storefronts, packaging, and advertisements, allowing people to get additional information from what they are already seeing out there. Hamilton Chan: We provide a platform where brands can go and create a QR code.

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Startup Tips Web Platform 233

Startup Professionals Musings

DECEMBER 17, 2013

As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales. Operating productivity.

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Metrics Technical Review Sales Customer 100

Tech.Co

MARCH 1, 2018

Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. Targeted mobile advertising. After choosing one of their affordable monthly service fee plans, users simply interact with their advertisers. AdWallet (Albuquerque, NM). That’s the concept behind AdWallet. Love Intently (Austin, TX).

Startup 80

Startup Mentor Platform Help 80

Startup Professionals Musings

MAY 13, 2011

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. It always amazes me how an entrepreneur can define his market opportunity so broadly, and then assess his competition so narrowly in the next breath. Competition and sustainable advantage.

Competition 116

Competition Metrics Startup Sales 116

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. No platform is naïve enough to allow an outsider to grow enormously large in their ecosystem without an appropriate tax or benefit to them.

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Startup Marketing Study SEO 150

Tech Zulu Event

MAY 6, 2013

I started a business with two others and we started buying and reselling ad inventory from wholesale prices to retail. As the demands and supplies grew for advertising, we built a stable capital to create Engage:BDR. We also license our ad serving technology to publishers, advertisers, and other ad networks.

Marketing 96

Marketing Startup Incubator Advertising 96

socalTECH

MARCH 27, 2015

Our CTO was the Senior Web Engineer at Yahoo Music, and helped launch many of its international platforms, and helped rebuild the original Yahoo Music and Messenger radio players. There is already lots of competition in the streaming music area, what do you think you can add to that area? What''s the business model behind this?

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Yahoo Social Media Content Media 100

Tech Zulu Event

APRIL 1, 2013

Following graduate school, he worked in Film Finance and Sales at CAA, Creative Development at Vuguru (Michael Eisner’s multi-platform studio), and Content Partnerships at Blip Networks. Students can also attend live local workshops or consult with individual teachers directly at a higher price point. Any competition in LA?

Web 93

Web USC Course Guide 93

socalTECH

AUGUST 11, 2011

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qualcomm Ventures, and others. How are you doing things differently? How did that go?

Startup 177

Startup Mobile Culver City Los Angeles 177

Startup Professionals Musings

APRIL 22, 2010

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. It always amazes me how an entrepreneur can define his market opportunity so broadly, and then assess his competition so narrowly in the next breath. Competition and sustainable advantage.

Invest 74

Invest Tips Competition Metrics 74

socalTECH

OCTOBER 19, 2018

Patrick Ip: My background is I spent the last three years at Google, working on advertiser retention for small and medium businesses. We put all of that into our system, and distribute it among our network through our logistics platform. What's your background? It's a much smaller percentage going to creatives than most people think.

Help 133

Help IP Content Google 133

Frank Addante

MAY 15, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Internet advertising is good. L90 was the premier advertising network on the Internet.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Tech Zulu Event

SEPTEMBER 20, 2010

Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media. Novimap is an online and mobile mapping platform. enables developers to sell cross-platform web-apps that optimize to your mobile device. Price: FREE. We don’t fry it (unhealthy). to 11:00 p.m.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

Jason Nazar

JUNE 18, 2009

It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics. Music – enable a dead simple player on band and profile pages that lets users upload their songs and have them purchased for any price they set.

Development Team Review 76

Development Team Review Content Sites eHow 76

Tech Zulu Event

MARCH 25, 2014

Well, thanks to a fantastic partnership with the good people at crowd fun ding platform, Indiegogo , we were able to do just that! James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Savannah Peterson – Shapeaways , the social platform for 3D printing. Big ups to the Twitch.TV

Entertainment 99

Entertainment Google Entrepreneur Course 99

Tech Zulu Event

AUGUST 13, 2010

Entrepreneurism / Monetization Advertising, ecommerce, monetization. . Entrepreneurism / Monetization advertising effectiveness, content distribution, monetization. . Name Your Price: Influencing Customer's Purchasing Decisions. Entrepreneurism / Monetization economics, human behaviour, pricing. . Unger, John T.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Frank Addante

MAY 12, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. This is probably due to their extreme focus on education and the lure and competition of their quickly growing tech economy.

Outsource Development 40

Outsource Development Outsource Software Review Startup 40