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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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10 Tips On Self-Promotion To Solidify Your Leadership

Startup Professionals Musings

During my many years of mentoring professionals and entrepreneurs in business, I more often see people focusing on how to get their ideas heard , than how to promote themselves. I’m convinced that great results are better than great ideas, and a great perception of you as a person is better than both ideas and results.

Tips 121
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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Of course, never forget those ongoing perspiration items that seem to haunt you every day: Create intellectual property. Marketing is top priority.

Startup 160
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Niche marketing works. Here’s how.

Berkonomics

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? Of course not. But you have no idea what to do next. Find a marketing or advertising outlet that is not saturated with other messages for nearly identical offerings.

Marketing 266
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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Web 117
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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

Of course, many are still fighting it as well, due to privacy concerns. Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases. Just think of the fertile ground all this opens for startups!

Web 152
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Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

socalTECH

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208