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Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.
Startup Professionals Musings
JUNE 4, 2021
Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Advertising is all about getting the most results for the least cost.
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socalTECH
MARCH 4, 2010
We thought we'd get the background on the new effort directly from Jason Nazar , CEO and founder of Docstoc, to learn more about the new service. For those who haven't heard yet, tell us about DocStore and what it is all about? Jason Nazar: DocStore is a premium marketplace to buy and sell professional documents.
socalTECH
JUNE 28, 2013
William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?
socalTECH
MARCH 21, 2013
We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. It's grown significantly since last year when it was about 12 percent of our traffic.
socalTECH
JUNE 30, 2011
This morning, we spoke to Thomas Swalla , the COO of Santa Monica-based Savings.com , the online coupon and deals site, to talk a little bit about how the move has impact at one of Southern California's many, many affiliate-dependent Internet businesses--and how the move might result in lost jobs, and the firm moving out of state.
socalTECH
DECEMBER 15, 2010
Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.
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