Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Product 424

Product Platform Advertising Acquisition 424

TechCrunch LA

OCTOBER 9, 2020

did his first live stream with the gaming superstar Dr. Disrespect , he turned to Mojichat to create the pop-up onscreen emote that danced above a logo from Scuf Gaming , a retailer of customized controllers. show just how much demand there is for these types of offerings. As Odell Beckham Jr. ” .

Advertising 179

Advertising Los Angeles Activity Screening 179

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. “It’s now possible to open up a whole new scalable media channel by leveraging the same data driven insights and quantitative approach as digital.”. “A

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned. READ MORE>>.

Advertising 124

Advertising Entertainment Demand Acquisition 124

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. An empty textbox, demanding to be filled with a concise, compelling summary to impress potential employers is daunting. So instead, we fill it with a completely custom blurb, written just for him: Hello! Which means better conversions and happier customers.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market.

Advertising 40

Advertising Media Mobile Buzznet 40

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Customer 100

Customer Custom Marketing Demand 100

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Offer premium services after user is hooked. Build your own marketplace platform.

Develop 138

Develop Development Platform Mobile 138

Tech.Co

JANUARY 10, 2018

Natalie Kaminski, CEO and cofounder of goBaby.co , an on-demand rental marketplace for baby gear that helps reduce stress of traveling with little kids, is hyper-focused on gaining the trust of mothers. “Focusing on emotion is key when communicating with female customers. Connect With Your Customers.

Tips 71

Tips Customer Custom Dollar Shave Club 71

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. Where does someone who is starting a hairdressers advertise their business? Small business owners who are not internet savvy - do not know how and where to advertise their business.

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

DECEMBER 17, 2022

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. They steal a share of your market, slow down customer buying decisions, making it harder to close new business, and put the brakes quickly on your exponential growth. Customer acquisition gets harder and more expensive.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Offer premium services after user is hooked. Build your own marketplace platform.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 82

Marketing Demand Startup Customer 82

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 104

Marketing Demand Startup Customer 104

Startup Professionals Musings

MARCH 20, 2020

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. They steal a share of your market, slow down customer buying decisions, making it harder to close new business, and put the brakes quickly on your exponential growth. Customer acquisition gets harder and more expensive.

Pricing 123

Pricing Cloud Computing Customer Custom 123

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. But, with the economy turning south in 2008, lots of those customers went out of business.

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Marketing 76

Marketing Social Media Content Media 76

Tech.Co

DECEMBER 29, 2023

However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023. RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text. Organic milk formula product Bobbie. Calendly calendar screenshot.

Startup 213

Startup Generative AI Newsletter Tool 213

Startup Professionals Musings

DECEMBER 27, 2021

The best opportunities are recognized from painful needs, plus a growing population of customers with money to spend. With the widespread popularity of social media, I now see many businesses looking at niche market interest groups, such as sites for travelers, hunters, cancer support, and crafts.

Startup 112

Startup Ideas Examples Entrepreneur 112

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. In digital advertising, we have it backwards. The goal will be to sell more through channels, and to leverage a direct sales team to sell the very high end, customized deals. Sounds crazy, doesn’t it?

Advertising 59

Advertising Sales Software Platform 59

Startup Professionals Musings

FEBRUARY 1, 2019

The right strategy for branding these days is to create a most memorable total customer experience for customers, rather than a focus on hyping the product and the company name. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Social Media 73

Social Media Customer Custom Mobile 73

Startup Professionals Musings

MAY 1, 2019

Don’t get me wrong, it’s always great to see that first surge of customers, but that’s just the beginning of your work. With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Ramp up your communication efforts and vehicles.

Metrics 86

Metrics Startup Training Customer 86

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

JANUARY 18, 2011

We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. It's some of the kinds of things Demand Media does, except, for the newsroom. READ MORE>>.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

JULY 7, 2010

Here are eight Southern California companies and the experienced, successful entrepreneurs heading up their efforts, who haven't had any problems finding investors--or customers--for their firms. Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Cote, former Chairman and CEO of Honeywell.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 91

Marketing Startup Demand Customer 91

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies. Advertisers. tech, new media, entertainment and consumer industries.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

MARCH 20, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies. Advertisers. customer relationship marketing programs designed to preserve your core revenue. They include: Sponsors.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

Startup Professionals Musings

OCTOBER 9, 2015

We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Promote your app vigorously, facilitate customer engagement, and listen to the feedback.

Startup 98

Startup Platform Pricing Netflix 98

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies. Advertisers. tech, new media, entertainment and consumer industries.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

NOVEMBER 1, 2015

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. They steal a share of your market, slow down customer buying decisions, making it harder to close new business, and put the brakes quickly on your exponential growth. Customer acquisition gets harder and more expensive.

Startup 116

Startup Pricing Cloud Computing Customer 116

Tech Zulu Event

DECEMBER 9, 2015

If you’re planning to launch the latest version of a device, for example, make sure you’ve adequately allocated resources to keep up with the demand. The goal here is to show your customer your brand’s value, while offering an extra incentive for them to purchase over the holidays. 4 Use social media. 2 Develop holiday sales.

Social Media 40

Social Media Entrepreneur Resource Tips 40