InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Tech Zulu Event

OCTOBER 6, 2016

The idea behind the strategies quite simple; optimize one’s e-commerce website for search engines such that when a web surfer is using a search engine to buy a product that you offer, your website shows up. Incorporate Advertising into your Marketing Strategy. Increase Your On-Site SEO.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Startup Professionals Musings

FEBRUARY 21, 2011

Self-employed services specialists are just as important, and are a growing part of this new “ age of the entrepreneur ” that I discussed last week. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

AUGUST 20, 2013

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Put yourself on the site.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

FEBRUARY 18, 2017

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Startup Professionals Musings

JULY 22, 2012

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Put yourself on the site.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

MARCH 23, 2013

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

MAY 5, 2017

Having a website won’t help if customers can’t find it. They expect to find you on the first result page from search engines, and position ranking is driven by relevant keywords, new content on a regular basis, and inbound and outbound site links. Use social media to actively engage with your customers.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

DECEMBER 5, 2010

No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Put yourself on the site.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

OCTOBER 15, 2012

This takes time, and is more valuable than any advertising you can buy. No competitors” may mean no market (give up now), or customers are happy with alternatives (keep their car rather than ride the new fast train). Time is your biggest enemy, and customer feedback is your biggest ally. Get concept feedback early.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Startup Professionals Musings

AUGUST 31, 2011

This takes time, and is more valuable than any advertising you can buy. No competitors” may mean no market (give up now), or customers are happy with alternatives (keep their car rather than ride the new fast train). Time is your biggest enemy, and customer feedback is your biggest ally. Get concept feedback early.

Startup 101

Startup Search Engine Optimization Course Media 101

Startup Professionals Musings

AUGUST 10, 2010

This takes time, and is more valuable than any advertising you can buy. No competitors” may mean no market (give up now), or customers are happy with alternatives (keep their car rather than ride the new fast train). Time is your biggest enemy, and customer feedback is your biggest ally. Get concept feedback early.

Startup 91

Startup Search Engine Optimization Course Media 91

Startup Professionals Musings

NOVEMBER 27, 2011

For businesses, these are now prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Facebook alone has 800 million active members. Pay per click (PPC).

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 30, 2010

They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Facebook alone has 500 million members.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists. Information specialists. We are becoming a society of entrepreneurs.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

SoCal CTO

NOVEMBER 10, 2009

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. and also to local advertisements.

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

DECEMBER 1, 2011

In this interview, we catch up with an amazing TechZulu Spotlight alumnus, Joey Flores, CEO of Earbits , a hand-curated music discovery engine that allows its bands and artists to advertise and promote their own material, events, announcements, contests, whatever. You can sell CDs, downloads, ringtones, t-shirts, stickers, and more.

Startup 80

Startup Design Advertising Search Engine Optimization 80