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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail.

Marketing 139
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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail.

Marketing 107
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Interview with Jennifer Sargent, HitFix

socalTECH

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. The firm's CEO and co-founder, Jennifer Sargent , has an interesting background, most recently serving as an executive at Variety/Reed Business Information.

News 173
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Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail.

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GumGum Makes Images Profitable for Publishers

Tech Zulu Event

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. At the tender age of 15, Tanz teamed up with his friend Michael Schneider (the CEO of MobileRoadie ), to create the design firm Fluid Design. from Carnegie Mellon University.

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The Future of Shopping | Vidzey Interactive Videos

Tech Zulu Event

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Valuable personality traits in his previous life working in entertainment, no doubt. FROM THE BEGINNING. Crazy right?

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socalTECH

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. customer relationship marketing programs designed to preserve your core revenue. tech, new media, entertainment and consumer industries. Email us at info@socaltech.com.

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