socalTECH

JANUARY 6, 2023

Los Angeles-based Spotter, which connects creators with funding to develop content for brands and businesses, and media agency Havas Media Group (HMG) North America said today that the two are in a new partnership. Financial details of the deal--which will fund more investments in YouTube creators--were not announced.

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Media Content Los Angeles Funding 100

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FEBRUARY 15, 2018

Which NBA team is winning, on social media? Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.

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Social Media Media Advertising Tool 124

socalTECH

APRIL 22, 2013

If you''re the developer of a mobile application targeted at young girls, how do you monetize that application? A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. READ MORE>>.

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Mobile Media Advertising Networking 223

L.A. Business Journal

DECEMBER 10, 2018

Mobile advertising firm Maple Media announced Monday it acquired the intellectual property rights to San Francisco-based game developer Banana & Co.’s s game portfolio.

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Media Advertising Mobile Develop 113

socalTECH

FEBRUARY 28, 2014

Irvine-based Adaptive Medias , the developer of programmatic advertising technology which acquired StartEngine''s Ember back in December, said Thursday that it has named Bryan Nguyen as its Chief Technology Officer. Adaptive Medias is traded OTC. adaptive medias programmatic advertising startengine padnos'

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Media Chief Technology Officer Advertising Entrepreneur 153

TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. Alongside his wife, Janelle, Greene built Mojichat into one of the premier names in avatar development. “No streamer… wants to run a pre-roll,” said Greene.

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Advertising Los Angeles Activity Screening 179

socalTECH

JANUARY 31, 2017

Los Angeles-based Triton Digital , the developer of advertising technology for the audio streaming market, reported that it has been selected by Connoisseur Media. Triton Digital said Connoisseur Media will use it to stream and measure their digital audio content. Connoisseur Media owns and operates 39 radio stations.

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Media Advertising Los Angeles Content 100

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JULY 11, 2013

Burbank-based Beachfront Media , the developer of video software tools headed by Frank Sinton, is further extending its outreach to app developers today, with a new set of SDKs. Beachfront said the SDK includes a video player, video management tools, video analytics, and video advertising tools. READ MORE>>.

Mobile 171

Mobile Media Burbank Tool 171

socalTECH

JULY 22, 2014

El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. pk4media prosperio launchpadlad programmatic advertising merger acquisitoin platform marketing software'

El Segundo 138

El Segundo Media Santa Monica Platform 138

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. Maple Media raised its original capital from Shamrock Capital, the investment firm managing money for the Disney family.

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Acquisition Media Los Angeles Google 136

socalTECH

MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

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Advertising Mobile Idealab Social Media 173

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The company's prior investors include Greycroft Partners, Signia Ventures, Bertelsmann Digital Media Investment, e.ventures, among others.

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Advertising Bertelsmann Los Angeles Content 100

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

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Advertising Bertelsmann Software Santa Monica 100

socalTECH

NOVEMBER 3, 2014

Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues. READ MORE>>.

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Media Acquisition Equity Advertising 164

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

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Social Media Media Marketing Advertising 230

socalTECH

SEPTEMBER 4, 2015

Los Angeles-based advertising optimization and automation technology developer Rubicon Project is taking its technology into the out-of-home advertising market, the company said late Thursday.

Advertising 100

Advertising Los Angeles Media Technology 100

socalTECH

JANUARY 17, 2017

Los Angeles-based audio advertising technology developer Triton Digital announced this morning that it has been selected by radio station owner NRG Media.

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Media Content Advertising Email 100

socalTECH

MARCH 9, 2011

Santa Monica-based Demand Media announced this morning that it has inked a deal with Buddy Media , developer of a Facebook management system for advertisers, on a new version of Pluck. Pluck is Demand Media's social media application.

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Demand Media Santa Monica Social Media 165

socalTECH

JANUARY 24, 2022

Los Angeles-based advertising technology developer Zefr says it has partnered with TikTok, to provide brand safety and brand suitability measurements. Financial details of the partnership were not announced.

Advertising 113

Advertising Los Angeles Content Media 113

socalTECH

OCTOBER 22, 2021

Los Angeles-based media measurement and optimization software developer VideoAmp has raised $275M in funding, giving it a $1.4 billion valuation, the company said onn Thursday. The funding included The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners.

Media 113

Media Software Development Los Angeles Platform 113

socalTECH

MARCH 3, 2015

Los Angeles-based advertising technology developer Vantage Media said this morning that it has rebranded the company, and has changed its name to Katch , as a new focus on its software platform. katch vantage media bidding marketplace advertising rename real time' Katch also licenses that platform to others.

Media 100

Media Advertising Platform Los Angeles 100

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps. READ MORE>>.

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Avalon Media San Diego Advertising 147

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JANUARY 2, 2013

Irvine, California-based TapIt Media Group , the operator of a mobile advertising network, has been acquired by mobile apps infrastructure developer Phunware , the two firms announced Wednesday. TapIt Media was advised by Siemer & Associates in the deal. READ MORE>>.

Media 153

Media Advertising Mobile Activity 153

TechCrunch LA

FEBRUARY 19, 2020

based media company angling to be the conscious consumer’s answer to Refinery29. Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. SketchAR — this Lithuanian company is developing an AI-based mobile app for teaching drawing using augmented reality.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

SEPTEMBER 23, 2010

Irvine-based Specific Media , a provider of contextual, online advertising services, announced today that it has promoted Jon Schluz to Executive Vice President. Schulz was most recently SVP Global Category development for the firm, and had previously served at Ford Motor Company. Schulz had joined the firm in 2008. READ MORE>>.

Media 160

Media Advertising Networking Help 160

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool.

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socalTECH

JANUARY 29, 2019

Los Angeles-based FanAI , a venture-backed developer of artificial intelligence software used for sponsorship engagement and analytics, has acquired Waypoint Media , the two announced this morning. Financial details of the buy were not announced.

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Artificial Inteligence Media Venture Capital Los Angeles 113

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

MARCH 8, 2013

UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.

Advertising 138

Advertising CPC Tool Idealab 138

socalTECH

JUNE 24, 2011

West Hollywood-based CityGrid Media , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers. The new APIs allows any developer to build and display ads from CityGrid's inventory of ads from local businesses. READ MORE>>.

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West Hollywood Media CitySearch Hollywood 140

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. For an advertiser, you have to look at whether or not the message is even available to the audience.

Media 150

Media Report Advertising Content 150

socalTECH

JANUARY 31, 2013

Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M The company said it helps direct response advertisers build and manage their Facebook advertising campaigns. Glow Digital Media has set up its U.S. in a seed funding round, and set up its U.S.

Media 150

Media Idealab OpenX Seed Funding 150

socalTECH

APRIL 8, 2010

Los Angeles-based Break Media , which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. Tags: break media entertainment content advertising internet server. READ MORE>>.

Media 154

Media Break.com Advertising Entertainment 154

socalTECH

AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

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Demand Google Media RSS 154

socalTECH

MARCH 21, 2011

Irvine-based Specific Media , which operates an Internet advertising network, said Monday that it has expanded its UK office staff. According to the company, it has added Daniel Stephenson as Senior Director of Category Development. Stephenson joins from the UK government's Central Office of Information (COI). READ MORE>>.

Media 145

Media Advertising Networking Develop 145

socalTECH

FEBRUARY 2, 2011

Encinitas-based Verve Wireless , which develops mobile applications for local publishers, said today that it has acquired Deconstruct Media , a mobile advertising technology firm. Financial terms of the acquisition were not disclosed. Verve said that Deconstruct's team will be based of it its Washington, DC office.

Media 145

Media Press Advertising Mobile 145

socalTECH

JANUARY 27, 2009

Los Angeles-based Break Media , an online video and entertainment site focused on men, said Tuesday that it has tapped a new team of writers, directors, and producers for a new "Creative Lab", which the firm said will create original content for its branded advertisers.

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Break.com Develop Development Screening 100