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The Long Economic Case for Snapchat

Both Sides of the Table

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. And if you’re stuck thinking these are just kids sending stupid pictures to each other then you’re stuck in the past and simply won’t understand new media and how it’s changing. Authenticity / Endemic.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. Since then, the craft of advertising online has matured from an art to a science. In just one year since launching its Creative Science platform, DataPop optimizes in excess of $100 million of its clients’ aggregate advertising spend.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

Once this new service became popular then the media companies could control the rules of distribution & advertising. Restricted Supply: We love the content that is produced by the companies that are the primary suppliers to hulu: Modern Family, The Office, The Simpsons or even classics such as Arrested Development.

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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

We both felt that the critical reasoning skills and writing skills were critical to our career development. We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market. Company grew by more than “400% each year” for past few years [assume growth metric = revenues].

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

Developments Blog. In March of last year, Matt Jacobson, head of market development at Facebook, paid $10.9 Kurt Rappaport, a Los Angeles broker specializing in luxury real estate, says the number of his house-hunting clients from Silicon Valley has doubled over the past couple of years. Loading… Real Estate. Real Estate.

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Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Under Process, Over Deliver So, you need to develop a product? Build a SWAT team 3.

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