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TrackStreet Takes $5.1M For Brand Protection

socalTECH

Santa Barbara-based TrackStreet , a developer of brand protection software, has raised $5.1M According to the company, the round--a Seed-2 funding--was led by Okapi Capital, and also included The Cove Fund, Early Light Ventures, SaaS Venture Capital, and Stage Venture Partners and Brad Perry (co-founder of Dealer Socket), along with others.

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TrackStreet Takes $2M For E-Commerce Monitoring

socalTECH

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

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Impact Radius Expands In New York

socalTECH

Santa Barbara-based Impact Radius , which develops marketing analytics software aimed at optimizing ad spend across digital, mobile, and offline channels, said Tuesday that it has expanded in New York City, opening up a new office on Madison Avenue. impact radius york marketing analytics software saas cloud advertising'

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Generative AI – The End of Empty Textboxes

TechEmpower

It means wasted advertising spend and lost goodwill. Do you participate in professional development workshops, or perhaps enjoy problem-solving puzzles in your downtime? cto , infotech , innovation , product , project , saas This isn’t just our opinion - our startup metrics prove it!

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Convertro Names Two VPs

socalTECH

Santa Monica-based Convertro , the developer of marketing analytics software headed by startup veteran Jeff Zwelling, has bolstered its executive talent base today, announcing the hiring of new new VPs. convertro executive marketing analytics attribution saas software' READ MORE>>.

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9 Innovative Startups To Watch For in 2024

Tech.Co

To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. Brightwheel is a SaaS childcare management solution that provides technology to preschools.

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FatTail Launches Ad System

socalTECH

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.