socalTECH

JUNE 19, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Your Software Development Partner. Sponsoring socalTECH's Executive Moves section. Advertisers. Tags: socaltech sponsors. They include: Sponsors. Silicon Valley Bank (www.svb.com).

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APRIL 25, 2017

Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. According to the two, TouchTunes' "out-of-home" audience will be made available programmatically in a real-time buying marketplace powered by Rubicon's technology.

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Advertising Los Angeles Technology Angel 124

socalTECH

MARCH 26, 2014

Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. which will go towards its advertising technology platform.

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Advertising Technology Funding Los Angeles 159

socalTECH

DECEMBER 9, 2016

Los Angeles-based Triton Digital , the audio advertising technology developer, and San Diego-based streaming radio service Slacker said this week that the two have expanded an existing relationship.

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socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Your Software Development Partner. Advertisers. socalTECH readers. 50% registration discount for friends of socalTECH. Tags: socaltech advertising sponsor. Technology.

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DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. GumGum Sports will be led by Jeff Katz, formerly VP of Business Development at GumGum.

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socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Your Software Development Partner. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Sponsoring socalTECH's Executive Moves section.

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MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

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socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Your Software Development Partner. Advertisers. Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions.

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JULY 21, 2014

Leadbolt said the new ad exchange is called Leadbolt Connect, and will allow mobile app developers and marketers to to connect on ad campaign offerings. leadbolt mobile advertising exchange monetization connect' READ MORE>>.

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socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Your Software Development Partner. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Sponsoring socalTECH's Executive Moves section. Advertisers. They include: Sponsors.

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JANUARY 17, 2013

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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socalTECH

MAY 7, 2013

Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M in an angel funding round, to launch a new mobile advertising product called Adtile to the market. capital venture adtile development mobile photopoll labs tenfarms' READ MORE>>.

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Advertising Software Mobile Los Angeles 159

socalTECH

JULY 22, 2013

Santa Monica-based mobile app monetization and testing developer Burstly has snagged away an executive from high profile mobile games maker Rovio. According to Burstly, Jarkko Rajamaki has joined the company as its new Vice President of Business Development, a new role at the company. READ MORE>>.

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socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

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socalTECH

JUNE 26, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Your Software Development Partner. Sponsoring socalTECH's Executive Moves section. Advertisers. Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions.

SoCalTech 100

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socalTECH

JANUARY 6, 2016

Los Angeles-based advertising marketplace operator Rubicon Project , and social games developer Zynga have inked a deal to let marketers access Zynga's premium guaranteed advertising inventory, according to the two.

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socalTECH

JULY 10, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Your Software Development Partner. Sponsoring socalTECH's Executive Moves section. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Silicon Valley Bank (www.svb.com). Technology.

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MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

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socalTECH

DECEMBER 12, 2012

Los Angeles-based social game developer Scopely announced today that it has launched a new, developer program called LeveUp, which looks to help top independent game studios co-develop titles with Scopely. The firm raised $8.5M in a funding in September.

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socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Your Software Development Partner. Advertisers. 50% registration discount for friends of socalTECH. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Technology.

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SEPTEMBER 4, 2015

Los Angeles-based advertising optimization and automation technology developer Rubicon Project is taking its technology into the out-of-home advertising market, the company said late Thursday.

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SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Your Software Development Partner. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers.

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socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.

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Advertising Clearstone Report Equity 193

socalTECH

FEBRUARY 21, 2013

One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users.

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socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

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socalTECH

FEBRUARY 27, 2012

Los Angeles-based Total Immersion , the developer of augmented reality technology, is looking to apply its technology to the game development market, the firm said Monday. According to the firm, it is enabling game developers using game tools from Unity Technologies to use its augmented reality platform on both Apple iOS and Windows.

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socalTECH

JUNE 18, 2013

AdSense was developed by Applied Semantics, and used software to determine the content and subject of a web page, and then matched those ads to a pool of advertisers; the software was known as Applied Semantics AdSense until Google acquired Applied Semantics on April 24, 2003. READ MORE>>.

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socalTECH

JULY 13, 2010

Hirschberg joins the firm from marketing and advertising firm Deutsch LA, where he was CEO and Chief Creative Officer for the last 13 years. Tags: activision executive publishing deutsch advertising content videogame. READ MORE>>.

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socalTECH

OCTOBER 9, 2014

Xyo develops an app search engine and contextual advertising technology used by mobile operators, including Verizon, Voadafone Australia, Deutsche Telekom Europe, and T-Mobile USA. Los Angeles-based Mandalay Digital said today that it has acquired the mobile app discovery engine from Xyo. Financial terms of the buy were not disclosed.

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Develop Development Mobile Advertising 147

socalTECH

MARCH 8, 2013

UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.

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Advertising CPC Tool Idealab 138

socalTECH

FEBRUARY 1, 2022

San Diego-based permission-based advertising technology developer Permission.io The company said Griewski was most recently founder and CEO of Soul Expressed, LLC, and also previously led the development of Facebook's B2B advertising business, in addition to serving at Roblox, VEVO, and Viacom.

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socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Your Software Development Partner. Advertisers. Sign up today, and you'll get the chance to use the latest Microsoft design, development, and productivity tools for up to three years.

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JANUARY 24, 2022

Los Angeles-based advertising technology developer Zefr says it has partnered with TikTok, to provide brand safety and brand suitability measurements. Financial details of the partnership were not announced.

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socalTECH

DECEMBER 21, 2011

San Diego-based SweetLabs , the developer of the Pokki desktop app environment, said yesterday that it has linked with social games developer Kabam , to bring that firm's social games to the desktop. The venture backed firm is headed by Darrius Thompson, who previously co-founded DivX.

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Develop Development San Diego Advertising 140

socalTECH

APRIL 26, 2010

Burbank-based venture capital firm Steamboat Ventures , which is affiliated with the Walt Disney Company, has led a new investment in a Bay area video advertising and monetization firm, FreeWheel. FreeWheel develops technology to monetize online premium video, including handling video ad serving and ad rights management.

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Advertising Steamboat Ventures Burbank Venture Capital 100

socalTECH

OCTOBER 26, 2021

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Financial details of the buy were not announced. Pacvue is based in Seattle. Assembly s is led by co-founder and CEO Sandeep Kella.

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