socalTECH

MARCH 26, 2019

Ventura-based programmatic advertising technology developer The Trade Desk said this morning that it has officially launched its programmatic ad buying platform in China. According to The Trade Desk, the move comes as global advertisers are looking to reach audiences in China, and because the country is a key growth market.

Ventura 133

Ventura Advertising Education Platform 133

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

NOVEMBER 21, 2014

Patrick Quigley: People often have the wrong perception of Vantage Media. However, if you talk to a lot of people about who Vantage Media is, a lot of them think we''re still an agency, specifically focused on for-profit education marketing. We sat down and spoke with Patrick about the business and its pivot.

Media 162

Media Advertising Startup Platform 162

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Tech.Co

JANUARY 15, 2018

Jen Consalvo and I expanded the national footprint of events, hosted conferences and festivals, created monthly leadership summits, hosted an interactive educational speaker series, wrote a book, and launched a daily news and resource platform with a new brand – Tech.Co. Needless to say, very little of it was easy.

Media 175

Media News Organization Content 175

socalTECH

OCTOBER 21, 2014

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. Zach had built one of the top ten education apps in the App Store, and after they started talking, Zach also decided to drop out of college and join as a co-founder. That''s ridiculous.

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

APRIL 4, 2013

The API lets users specify any location on earth and get information such as median household income, population density, education level, race and ethnicity, and more. factual geopulse software data demographic millenial media online advertising' Financial details of that relationship were not announced. READ MORE>>.

Advertising 173

Advertising Media Education Los Angeles 173

socalTECH

AUGUST 19, 2013

Lynda.com , the online training and learning service, is looking to ramp up awareness of its service with some television advertising, it appears. Ocean Media did not say how much Lynda.com plans to spend on the media push. lynda online education video advertising television cable' READ MORE>>.

Training 147

Training Advertising Education Media 147

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

Social Media 108

Social Media Media Startup Tips 108

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. My time with TFA instilled in me a deep commitment to education, inspiring me to dedicate my life to guiding young minds through the world of mathematics. Be Genuine: Emphasize your genuine passion for teaching and your commitment to education.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

SoCal Tech Calendar

JUNE 16, 2009

Monday, June 22, 2009 -- Gravity Summit at UCI - Social Media Marketing for Business. Gravity Summit events help bridge the gap between the new Social Media Marketing tools and the business community.

UCI 100

UCI Social Media Media Marketing 100

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

Tech.Co

JANUARY 15, 2018

Jen Consalvo and I expanded the national footprint of events, hosted conferences and festivals, created monthly leadership summits, hosted an interactive educational speaker series, wrote a book, and launched a daily news and resource platform with a new brand – Tech.Co. Needless to say, very little of it was easy. The post Tech.Co

Media 70

Media News Organization Content 70

socalTECH

SEPTEMBER 30, 2009

The firm, which helps small businesses place local online advertising, said that Burr will oversee the firm's product development, engineering, IT, media, and operations. Burr helped found NetZero, and was most recently Chief Product Officer at Los Angeles-based legal information and education firm LRN. READ MORE>>.

Advertising 133

Advertising Education Los Angeles Media 133

Startup Professionals Musings

JANUARY 27, 2011

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Media 91

Media Startup Company Companies 91

socalTECH

JANUARY 22, 2010

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? READ MORE>>.

Beverly Hills 165

Beverly Hills Funding Advertising SoCalTech 165

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 64

SEO Advertising Conference Social Media 64

socalTECH

JANUARY 9, 2013

Miso Media. Miso Media's guitar learning app is changing how people learn music, listening to musicians, letting them know if they're playing the right notes, and teaching them how to play a guitar, all from their iPad. Earbits has created a service which lets you browse through over 200 stations of streaming audio, advertising free.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

socalTECH

NOVEMBER 11, 2009

socalTECH is a media sponsor of the LAVA Special Event: Meet the VCs on November 17th. This program provides education about the capital raising process, perspectives on the current market and useful tools and insights into the current state of the venture capital business. Tags: sponsor advertisement.

LAVA 133

LAVA Southern California SoCalTech Education 133

socalTECH

APRIL 6, 2009

Los Angeles-based Panache , a provider of advertising insertion technology for the online video market, said Monday that the firm is in a partnership with TVO, a media organization based in Ontario focused on public education. Tags: canada video advertising panache. READ MORE>>.

Customer 100

Customer Custom Advertising Education 100

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

MARCH 30, 2017

What's wrong with the online advertising industry? We were just launching one of our previous startups, VidRoll, working on video training and video advertising, we started seeing all of the problems that the video and general ad industry was facing. Ken Brook: Part of our job at MetaX is educating the industry. What is MetaX?

Startup 100

Startup Advertising Google Training 100

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 40

SEO Advertising Conference Social Media 40

Startup Professionals Musings

MAY 25, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Customer 99

Customer Custom Startup Content 99

Startup Professionals Musings

FEBRUARY 20, 2013

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Entrepreneur 111

Entrepreneur Startup Content Media 111

SoCal Tech Calendar

JULY 22, 2009

By some estimates, over 300 ad networks have blossomed online to serve ever-narrowing audience and content niches: travel, gaming, the affluent, gay lifestyles, soap opera fans, education - the list goes on and on. Adding to this dizzying mix are the branded media networks from Forbes, Martha Stewart and even The Today Show, among others.

IP 100

IP Social Media Guide Content 100

socalTECH

MAY 16, 2012

Looking to help voters educate themselves better on the candidates, and the issues, Taylor Peck and Nick Boutelier came up with iSideWith (www.isidewith.com), a cleverly built site which lets users input their opinions on issues important to them, and helps the compare and match their answer with the positions of all of the candidates in the race.

Education 201

Education Sites Startup News 201

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Corporations increasingly see social media as a key PR, communications and marketing medium.

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

MAY 16, 2012

Looking to help voters educate themselves better on the candidates, and the issues, Taylor Peck and Nick Boutleier came up with iSideWith (www.isidewith.com), a cleverly built site which lets users input their opinions on issues important to them, and helps the compare and match their answer with the positions of all of the candidates in the race.

Education 171

Education Sites Startup News 171

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

FEBRUARY 7, 2012

That's funding our new product, FanMix, which is a a social media tool. The most attractive thing about it was the educational value. So, we were pretty excited to educate ourselves at TechStars. So, we were pretty excited to educate ourselves at TechStars. We scaled that to almost $1.4 We have some great mentors now.

Startup 242

Startup CTO Coach Blogging Social Media 242

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

APRIL 23, 2011

One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. 6:00 – 7:30).

Capital 265

Capital Venture Capital Veoh Startup 265

Tech Zulu Event

MAY 12, 2014

Left to Right: Joichi Ito, Director, MIT Media Lab; Mitch Kapor, Partner, Kapor Capital; Trabian Shorters, Founder and CEO, BMe Community; Van Jones, Co-Founder and President, Rebuild the Dream; Former Special Advisor to The White House; Chris Tucker, Actor and Comedian; Founder, Chris Tucker Foundation; Laura Weidman Powers, ?Co-Founder

Conference 88

Conference Technical Review Education Startup 88

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100