Remove Advertising Remove Email Remove Networking Remove Press
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Can you create a great customer case study?

Berkonomics

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Using new tools in a social age.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you.

Email 339
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A good case study is worth many paid ads.

Berkonomics

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning.

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Six ways to make your site-app-product go viral.

Berkonomics

Not every new game-related site is a Steam, and surely not every social network is a Facebook. That compares with a reported 330 million for Twitter which had a nine-year head start and so much more free press from famous users over the years. Email readers, continue here…] Second: channels. Fourth: measurement.

Sites 156
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Why You Need to Take 50 Coffee Meetings

Both Sides of the Table

It should stick in your head as a metaphor for networking. You send them update emails. The moment a big job is advertised you’re fawked. Whatever amount you’re getting out and talking with prospects, customers, employees, recruits, competitors, press, investors, potential investors … it’s never enough.

Startup 410
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Interview with Matthias Galica, ShareSquare

socalTECH

The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. When you scan those codes, you're able to see a trailer on your handset, and get an email to download a deleted scene. Who uses your service, and why?

Startup 220
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Interview with Dave Waldman, Bccthis

socalTECH

Dave Waldman , CEO and Founder of Los Angeles-based Bccthis (www.Bccthis.com), a startup looking to add additional functionality and private messaging into both corporate emails and Twitter messages. The concept behind Bccthis is sending a private message within a group email and group message.

Email 185