Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning.

Case Study 212

Case Study Study Social Network Advertising 212

Xconomy

NOVEMBER 2, 2017

election, lawmakers pressed Facebook, Twitter, and Google to take exhaustive measures to stop the same thing from happening again. At Congressional hearings this week on Russia’s use of social media to interfere with the 2016 U.S.

Content 48

Content Social Media Press Google 48

Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. That compares with a reported 330 million for Twitter which had a nine-year head start and so much more free press from famous users over the years. It doesn’t happen by accident. And not every texting application is a Twitter.

Sites 156

Sites Product Social Network Press 156

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. Tell us a little bit about Newsforce?

News 124

News Advertising Press Sites 124

socalTECH

NOVEMBER 13, 2008

Santa Monica-based Transpera , a provider of mobile video advertising technology, announced Thursday that it has raised $8.25M in a Series B funding round. Transpera provides mobile video delivery and advertising for such sites as AccuWeather.com, the Associated Press, CBS, Break.com, Revision3, ManiaTV, MTV Networks, and others.

Break.com 100

Break.com Santa Monica Advertising Press 100

Both Sides of the Table

MAY 25, 2010

I have read much commentary on my Twitter stream (ironically) and in the press about how investors are going to abandon investments in the Twitter ecosystem because they seem to appear hostile to ecosystem partners. By embracing high-quality in-stream ads Twitter will help foster its own ecosystem of publishers and advertisers.

Advertising 276

Advertising Startup Platform News 276

Both Sides of the Table

AUGUST 16, 2011

It should stick in your head as a metaphor for networking. The moment a big job is advertised you’re fawked. Whatever amount you’re getting out and talking with prospects, customers, employees, recruits, competitors, press, investors, potential investors … it’s never enough. 50 coffee meetings.

Startup 410

Startup Writing Press Venture Capital 410

Startup Professionals Musings

APRIL 4, 2015

Top social networks are Facebook (1.2 Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. billion users).

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

MAY 7, 2013

The industry finally has one of their own at the helm of the largest YouTube network. My estimate is that the top 5 YouTube networks will do > $200 million net revenue in 2013 (after Google’s share). The media world now has its own leader running the largest YouTube multi-channel network startup.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

Both Sides of the Table

JANUARY 14, 2014

Only naive people believe that but for inexperienced entrepreneurs you can be fooled into the narrative by the press who sometimes write stories without the actual data. As the mobile ecosystem has grown the industrialized world is now carrying a mini computer in their pocket that is connected to a cellular network. PHONE CALLS.

Email 339

Email SaaS Venture Capital Google 339

Tech Zulu Event

JUNE 11, 2013

Silicon Beach Fest covers more than 30 topics that uniquely reflect LA’s strengths, including: Investors, Entrepreneurship, Entertainment, Games, Social Media, Digital Content, Advertising Technology, Design UX/UI, Fashion, and more. June 19: TechZulu Penthouse at ROC: TechZulu will livestream interviews and provide a place to network.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

socalTECH

JANUARY 24, 2011

The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. Once we get to scale, it will start generating a network effect. Who uses your service, and why? In that market, there are literally no ROI metrics.

Startup 220

Startup West Hollywood Metrics Entertainment 220

socalTECH

FEBRUARY 10, 2009

It does the work for them, and uses the data to make intelligent recommendations specifically for that person's advertiser. How does your solution fit with the many automated tools and ad networks out there? Publishers who are using networks to fulfill lots of inventory, are basically failing in their sales effort.

Advertising 127

Advertising Startup Sales Tool 127

socalTECH

AUGUST 3, 2012

John Mudge: We launched IBN Sports in January of 2007, focused on creating an interactive, broadcast network for sports. We have our own site, IBNSports.com, and we also work with partners schools to create a presence on the network. It's a combination of sponsorship, advertising, and for some of our partners, fee for that content.

Content 212

Content Google Southern California Orange County 212

InfoChachkie

NOVEMBER 19, 2012

Her show’s local success led to a meeting in Los Angeles with several ABC network executives. The network owned Oprah’s AM Chicago show, as it was created under the auspices of her contract with WLS. However, Oprah’s healthy balance of humility and self-confidence caused her to be undaunted by the network executives’ poor judgment.

Tips 279

Tips Startup Networking Entrepreneur 279

SoCal CTO

NOVEMBER 17, 2009

A great opportunity for more visible networking. I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

SEPTEMBER 27, 2010

Current advertising and public relations startups are already thinking along these lines in fields all the way from clothes shopping, art galleries, online advertising, to managing press releases. The more you use the Web, the more your browser learns about you, and the more relevant will be your results.

Web 92

Web Startup Artificial Inteligence Journal 92

Both Sides of the Table

JANUARY 12, 2014

While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. If you have NO network of promotion for your story? So What is This Underbelly of Which You Speak?

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

FEBRUARY 20, 2012

It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. Second, she sells advertising, which given her tight demographic and the big spending that comes when one is planning a wedding she can monetize really well. She focused on her customer.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Tech Zulu Event

AUGUST 21, 2013

It’s like a press junket for online with public access. Stephanie Lin, Senior Marketing Director at BareMinerals, a brand who had a huge booth offering free makeovers to attendees, said that they are moving away from traditional advertising. You have to be there to appreciate it. The stars make time for and meet their admirers.

Conference 99

Conference Hollywood eHow Content 99

socalTECH

FEBRUARY 7, 2012

The other reason for building it, is LA is crapped on all the time from a press perspective and entrepreneur perspective. The third thing, is it has given us an access to a great network of investors, not just in Boulder, but in California too. Alex Benzer: I was a computer kid in high school, though I thought I'd go into advertising.

Startup 242

Startup CTO Coach Blogging Social Media 242

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. million users making it considerably larger than some of its peers that have historically received more tech press inches. Total raised: $29.5mm.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

socalTECH

APRIL 28, 2010

We thought about where else we could apply it to, and thought about the various social networking services, and specifically, Twitter. For example, we thought it would be a great way for PR companies and others to tweet about something, and then send a note at the same time to their client--ie, take a look, this is running in the press today.

Email 185

Email Startup Mobile Ideas 185

Startup Professionals Musings

AUGUST 30, 2019

In fact, it does take time, but in my view brings far more value than many of the things you might otherwise be doing, including expensive advertising, extensive networking, or email blasts. Customers pay extra, and inherently gravitate to people they view as leaders, rather than others just pushing advertising and web content.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Jason Nazar

AUGUST 15, 2013

Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Referring Traffic / Press. Referring Traffic / Press. There are 7 Ways to Get Traffic on the Web, in no weighted order they are: 1.) Search Engines. Social Media. Online Partnerships / Distribution Deals.

Web 61

Web Social Media Content Sites 61

Tech Zulu Event

DECEMBER 1, 2011

In this interview, we catch up with an amazing TechZulu Spotlight alumnus, Joey Flores, CEO of Earbits , a hand-curated music discovery engine that allows its bands and artists to advertise and promote their own material, events, announcements, contests, whatever. What was the original inspiration behind Earbits? But sell them to who?

Startup 80

Startup Design Advertising Search Engine Optimization 80

socalTECH

OCTOBER 23, 2013

They can mark which ones they want, and press print, if those coupons are available online. Everything we are doing is powered by that network of bloggers. While they''re at home, they can look across their favorite grocery stores, see what''s on sale, and if there are coupons available.

Mobile 140

Mobile Sales Startup Sites 140

Jason Nazar

MAY 2, 2016

Ensure your business name is available on a wide variety of social networking websites in order to develop consistent branding ( KnowEm ). Set up your computer and network. Get paid online ads, such as Google AdWords and Facebook Advertising. Reach out to relevant newspapers and press. Recommended. Insurance.

Outsource Development 40

Outsource Development Startup Google Mentor 40

Jason Nazar

JANUARY 14, 2009

Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Referring Traffic / Press. Referring Traffic / Press - The web is interconnected, and traffic flows among sites that interlink. Driving traffic to your website is a formula that can be reverse engineered.

Web 62

Web Social Media Content Sites 62

Tech Zulu Event

JANUARY 12, 2010

He is the co-author of several books including The Black Art of Java Game Programming(Waite Group Press, 1996). Bambi Francisco is founder and CEO of Vator.tv, a leading platform for entrepreneurs and innovators to broadcast and communicate with industry professionals, and VatorNews, a video business network. ycombinator.com. .

Twiistup 40

Twiistup Riot Games UCLA Media 40

Both Sides of the Table

MAY 15, 2010

The following was available: “I kept hearing about startups that raised VC funding, but which hadn’t filed Form Ds (nor issued a press release). Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

SoCal Delicious

AUGUST 28, 2012

Social networking. Advertise on VentureBeat. But its also home to the best articles from gamers, developers, and other folks outside of the traditional press. Streaming media. Streaming video. Smartphones. Windows Phone. Social media. Google Plus. Social games. Interviews. Guest Post. blog comments powered by Disqus. Learn more.

Southern California 57

Southern California PHP Technical Review Orange County 57

Both Sides of the Table

FEBRUARY 13, 2011

It had the audience, the people, the network, everything! Tige and I discuss an excellent blog post written by the CEO of Hulu (Jason Kilar) on the future of advertising. The networks seem to be emphatic about monetization for the present. Where exactly it missed the mark is hard to say. Netflix is a great example.

Venture Capital 277

Venture Capital Examples Startup Invest 277

Both Sides of the Table

MAY 23, 2012

The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. Contrary to some press reporting, the boom in startups, the creation of accelerators and seed funds as well as the deserved popularity of AngelList do not signal doom for our industry.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

AeA Los Angeles Council

JULY 7, 2008

It proposed to fund advertising to encourage young Americans to enter the science and technology workforce. Press conferences are given and military recruiting is done in virtual, online worlds. You can affect this process. One example I found was H.R. 4151 introduced by Rep. and "new media" to connect with audiences.

Education 45

Education Technical Review Research Web 2.0 45

Frank Addante

JUNE 4, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I started dabbling with a few ideas around online advertising, search engines and other random projects. Zondigo, Inc. Startup 3.0:

Startup 40

Startup Venture Capital Email CTO Hire 40

Both Sides of the Table

JULY 10, 2011

Some will cite my investment two years ago in social-media advertising company Ad.ly Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences. The Importance of Twitter.

Platform 307

Platform News Startup Invest 307