socalTECH

APRIL 13, 2011

San Diego-based Verve Wireless , the developer of mobile publishing and advertising applications, announced today that it has hired two executives. Verve said that it has appoint Dan Hodges as Chief Revenue Officer, and Aimee Irwin as SVP Business Development and Publisher Network. READ MORE>>.

Press 165

Press San Diego Mobile News 165

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning.

Case Study 212

Case Study Study Social Network Advertising 212

Both Sides of the Table

MAY 7, 2013

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. The industry finally has one of their own at the helm of the largest YouTube network. You can’t change media consumption patterns easily. hours of TV / day. They read less than 30 minutes.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

Tech Zulu Event

JUNE 11, 2013

ABC Family, Fox, Universal Music, Google, Facebook, Demand Media, MyLife, Riot Games, DFJ Frontier, Rustic Canyon, GRP Partners, Siemer and Associates, Marketshare, Saatchi Online, OMD, Ignited, Rubicon Project, Smashbox Cosmetics, NFL, UCLA, USC, and dozens of start-ups. Opening Party hosted by Demand Media with KCRW at the Viceroy.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. We call it storytelling media.

News 124

News Advertising Press Sites 124

Both Sides of the Table

MAY 25, 2010

I have read much commentary on my Twitter stream (ironically) and in the press about how investors are going to abandon investments in the Twitter ecosystem because they seem to appear hostile to ecosystem partners. By embracing high-quality in-stream ads Twitter will help foster its own ecosystem of publishers and advertisers.

Advertising 276

Advertising Startup Platform News 276

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. PHONE CALLS.

Email 339

Email SaaS Venture Capital Google 339

SoCal CTO

NOVEMBER 17, 2009

A great opportunity for more visible networking. I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting.

Acquisition 170

Acquisition Customer Custom Ideas 170

InfoChachkie

NOVEMBER 19, 2012

Winfrey was an unlikely candidate to become one of the most dominant media personalities of modern America. It was natural for Oprah to be apprehensive about assuming an unfamiliar role in the US’s third largest media market. Her show’s local success led to a meeting in Los Angeles with several ABC network executives.

Tips 279

Tips Startup Networking Entrepreneur 279

socalTECH

FEBRUARY 10, 2009

It does the work for them, and uses the data to make intelligent recommendations specifically for that person's advertiser. How does your solution fit with the many automated tools and ad networks out there? Publishers who are using networks to fulfill lots of inventory, are basically failing in their sales effort.

Advertising 127

Advertising Startup Sales Tool 127

Tech Zulu Event

AUGUST 21, 2013

Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. It’s like a press junket for online with public access. Many executives from media powerhouses such as CBS and ad agencies like Saatchi and Saatchi were there to experience the lifestyle of the people they market to.

Conference 99

Conference Hollywood eHow Content 99

Both Sides of the Table

FEBRUARY 20, 2012

Tracy built her company, Recycled Media , out of necessity. It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. Danny became a small investor in Recycled Media (the parent company of Recycled Bride) and became one of Tracy’s lead advisors.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

socalTECH

FEBRUARY 7, 2012

That's funding our new product, FanMix, which is a a social media tool. The other reason for building it, is LA is crapped on all the time from a press perspective and entrepreneur perspective. The third thing, is it has given us an access to a great network of investors, not just in Boulder, but in California too.

Startup 242

Startup CTO Coach Blogging Social Media 242

Startup Professionals Musings

SEPTEMBER 27, 2010

Current advertising and public relations startups are already thinking along these lines in fields all the way from clothes shopping, art galleries, online advertising, to managing press releases. The more you use the Web, the more your browser learns about you, and the more relevant will be your results.

Web 92

Web Startup Artificial Inteligence Journal 92

Both Sides of the Table

JANUARY 12, 2014

Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. If you have NO network of promotion for your story? So What is This Underbelly of Which You Speak?

Marketing 379

Marketing Startup SEM SEO 379

Jason Nazar

AUGUST 15, 2013

Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Referring Traffic / Press. Social Media. Referring Traffic / Press. To make sure you maximize the potential for traffic from social media: 1.) Search Engines. Online Partnerships / Distribution Deals.

Web 61

Web Social Media Content Sites 61

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Startup Professionals Musings

AUGUST 30, 2019

In fact, it does take time, but in my view brings far more value than many of the things you might otherwise be doing, including expensive advertising, extensive networking, or email blasts. Customers pay extra, and inherently gravitate to people they view as leaders, rather than others just pushing advertising and web content.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

socalTECH

APRIL 28, 2010

My co-founder, Michael Steuer and myself both came from Twistbox, which was later acquired by Mandalay Media. We thought about where else we could apply it to, and thought about the various social networking services, and specifically, Twitter. We've obviously toyed with advertising and sponsorship as well.

Email 185

Email Startup Mobile Ideas 185

Tech Zulu Event

JANUARY 12, 2010

Founder and CEO of Mandalay Entertainment, the visionary multimedia venture spanning movies, TV, sports, and new media, Peter Guber is among the most successful executives in the entertainment and communications industries. Through Demand Media, Richard is redefining the next generation of new media companies. .

Twiistup 40

Twiistup Riot Games UCLA Media 40

Jason Nazar

JANUARY 14, 2009

Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Referring Traffic / Press. Social Media. Referring Traffic / Press - The web is interconnected, and traffic flows among sites that interlink. Social Media - Digg, Reddit, StumbleUpon, Del.icio.us, Twitter.

Web 62

Web Social Media Content Sites 62

Jason Nazar

MAY 2, 2016

Ensure your business name is available on a wide variety of social networking websites in order to develop consistent branding ( KnowEm ). Create and manage your social media presence. Set up your computer and network. Get paid online ads, such as Google AdWords and Facebook Advertising. Recommended. Insurance.

Outsource Development 40

Outsource Development Startup Google Mentor 40

SoCal Delicious

AUGUST 28, 2012

Streaming media. Social media. Social networking. Advertise on VentureBeat. It covers a range of technology trends, from social media to mobile, clean technology, games and chips. But its also home to the best articles from gamers, developers, and other folks outside of the traditional press. Electric cars.

Southern California 57

Southern California PHP Technical Review Orange County 57

Both Sides of the Table

FEBRUARY 13, 2011

They are a national practice but “it would be hard to see a local media success that Revolution isn’t part of&#. It had the audience, the people, the network, everything! Tige and I discuss an excellent blog post written by the CEO of Hulu (Jason Kilar) on the future of advertising. Netflix is a great example.

Venture Capital 277

Venture Capital Examples Startup Invest 277

Both Sides of the Table

MAY 15, 2010

The following was available: “I kept hearing about startups that raised VC funding, but which hadn’t filed Form Ds (nor issued a press release). SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Advertising clients include: Sony, Microsoft, NBC, and Clicker.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MAY 23, 2012

The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. Contrary to some press reporting, the boom in startups, the creation of accelerators and seed funds as well as the deserved popularity of AngelList do not signal doom for our industry.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

AeA Los Angeles Council

JULY 7, 2008

It proposed to fund advertising to encourage young Americans to enter the science and technology workforce. and "new media" to connect with audiences. Press conferences are given and military recruiting is done in virtual, online worlds. You can affect this process. One example I found was H.R. 4151 introduced by Rep.

Education 45

Education Technical Review Research Web 2.0 45

Both Sides of the Table

JULY 10, 2011

Some will cite my investment two years ago in social-media advertising company Ad.ly Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences. The Importance of Twitter.

Platform 307

Platform News Startup Invest 307