Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing.

Marketing 100

Marketing Social Media Framework Media 100

InfoChachkie

AUGUST 4, 2014

If you could share one startup lesson with a young entrepreneur, what would it be? So I ask prospective new entrepreneurs, ''What is it specifically that you can bring to the industry?'' Greathouse : Yes, it always seems to get harder to launch a startup when a market begins maturing. At that time in travel it was very relevant.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

JANUARY 12, 2013

Many entrepreneurs I know don’t realize that the language they learned in the corporate world, or even their recent MBA class, won’t get them ahead in the startup world today. As a reality check, try this quick test of your entrepreneur savvy. As a reality check, try this quick test of your entrepreneur savvy. Gamification.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

SoCal Tech Calendar

SEPTEMBER 15, 2011

Network with Startups, Digital Media, Entertainment, Music, Marketing, Advertising, Web Services and Apps, Mobile Business Owners, Professional Services, Entrepreneurs, Investors and Corporations. Wednesday, September 21, 2011 -- Digital Lounge Mixer. See [link] (more)

Entertainment 100

Entertainment Advertising Web Mobile 100

socalTECH

JANUARY 8, 2020

We've obviously pivoted into what I think is today's most exciting media market, which is the podcast world, which is growing at a nice 40 percent annual pace. For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

FEBRUARY 20, 2013

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. I’ve focused these more towards startups and entrepreneurs: Show a personal face. Try branding yourself, not selling a product.

Entrepreneur 111

Entrepreneur Startup Content Media 111

Both Sides of the Table

AUGUST 21, 2011

My macro theme was “great entrepreneurs&# who mapped to my belief system about the kind of entrepreneurs I wanted to work with. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Why Pay-Per-Call?

Mobile 329

Mobile Advertising Media Marketing 329

Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. Refresh it often. Let’s face it, static websites are dead.

Customer 160

Customer Custom FAQ Technical Review 160

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? Jennifer Sargent: HitFix started two and a half years ago.

News 173

News Entertainment Startup Bertelsmann 173

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 95

Marketing Startup SEM Blogging 95

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. to work on an entertainment-related technology project and have stayed ever since.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 90

Marketing Startup SEM Blogging 90

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. What's unique about NowLive?

Paramount 187

Paramount Entertainment Hollywood Content 187

Startup Professionals Musings

AUGUST 24, 2015

Creating a successful startup is all about marketing these days, no matter how compelling your solution. According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” Slope of enlightenment.

Startup 97

Startup Marketing Entrepreneur Social Network 97

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. market has been different, is that the adoption of mobile internet has not been nearly as prevalent.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Tech Zulu Event

NOVEMBER 25, 2013

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Valuable personality traits in his previous life working in entertainment, no doubt. FROM THE BEGINNING. Crazy right?

Entertainment 98

Entertainment Advertising Startup Media 98

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). An on-line community for entrepreneurs. Advertisers. They include: Sponsors. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

Tech Zulu Event

SEPTEMBER 23, 2013

Big crowd of entrepreneurs, professors, students, and established professionals. I wanted to connect LA’s incredible entrepreneurs with the larger business community and with the resources of USC.”. Consumers do want ads, but they want them to be relevant and entertaining,” Cheng explained. Over $50,000 in prize money.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). An on-line community for entrepreneurs. An on-line community for entrepreneurs. Advertisers.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Tech Zulu Event

NOVEMBER 11, 2013

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses. This is the wave of the future.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. 5:00 – 5:55). 6:00 – 7:30).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

SEPTEMBER 3, 2013

Entrepreneurs need to look more broadly into the business-to-business (B2B) space for more lucrative opportunities. Broadcast sponsorships and advertising. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) Provide focused event marketing. Branded entertainment.

Competition 84

Competition Entertainment Advertising Social Media 84

socalTECH

MARCH 20, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). An on-line community for entrepreneurs. Advertisers. customer relationship marketing programs designed to preserve your core revenue.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

socalTECH

APRIL 12, 2011

It's like New York, which because of all the advertising folks who have spun out of the companies and agencies there where the economy tanked, and have started creating innovative companies. That's a byproduct of the entertainment industry. Derek Norton: It's that old adage--they invest in the entrepreneur.

Riot Games 199

Riot Games Technology Los Angeles Entrepreneur 199

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Tanz has been featured in Entrepreneur Magazine “Young Millionaires of 2011 Special Report.” Photos…the final frontier. from Carnegie Mellon University. He decided to pivot.

Advertising 98

Advertising Santa Monica Startup Content 98

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). An on-line community for entrepreneurs. Advertisers. They include: Sponsors. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Tech Zulu Event

SEPTEMBER 19, 2012

Before iROKOtv, Nollywood was almost completely closed to the Diaspora – lovers of Nollywood were always dependent on getting their hands on DVDs from family coming back from Nigeria, or from local market stalls – DVDs which may or may not have been pirated. Exciting times are ahead for African entrepreneurs! Profitable?

Netflix 82

Netflix Marketing Technical Review Content 82

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). An on-line community for entrepreneurs. Advertisers. They include: Sponsors. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

SoCal Delicious

MAY 6, 2012

where entrepreneurs share their stories. 63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. Free Corporations For First-Time Entrepreneurs. Right now they’re setting up 500 free corporations for first time entrepreneurs. Here are 62 63 Los Angeles entrepreneurs we can be proud of.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

socalTECH

FEBRUARY 1, 2011

As you're probably familiar with, in the business to business marketing space, print has been the dominant way that vendors communicate with their potential audience. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. What is Aggregage?

Startup 162

Startup Content Advertising Sites 162

InfoChachkie

JANUARY 25, 2012

Tal Siach is a life-long serial entrepreneur who has mastered social media as a guerrilla marketing tool. I began our discussion by asking Tal about his use of social media to blunt Intuit’s threatening suggestion that Mint was participating in false advertising regarding the manner in which they were counting “users.”

Social Media 194

Social Media Media Tool Advertising 194

Startup Professionals Musings

AUGUST 2, 2012

Marketers see it as a better way to target customers, but the current consumer offerings have been slow to deliver. But entrepreneurs need to look more broadly into the B2B space for more lucrative opportunities. Sponsorships and advertising. Event marketing. Branded entertainment. Incentives or rewards.

Services 82

Services Competition Mobile Entertainment 82

Startup Professionals Musings

JANUARY 31, 2011

Internet marketers see it as a better way to target consumers, and even retarget them to close a sale. But entrepreneurs need to look more broadly than this to tracking, navigation solutions, safety, security, local business search, and payments. Sponsorships and advertising. Event marketing. Branded entertainment.

Services 91

Services Startup Competition Entertainment 91

socalTECH

DECEMBER 1, 2009

Join us as we kick off the holiday season in grand style and bestow the Digital Family Outstanding Achievement Honor on Scott Painter, Founder of CarsDirect and Entrepreneur. The event will dive deeply into the challenges and success stories of the explosive mobile and social app market. Use discount code: DFR30 to receive $30 price.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

socalTECH

DECEMBER 1, 2008

In what looks to be a challenging funding climate for entrepreneurs, we thought it would be interesting to talk to one fund which is still making investments--Saban Ventures (www.saban.com)--a new, digital media focused venture capital fund located in Los Angeles. where he is Chairman. What's your prior experience and how'd you get into this?

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Southern California Media Venture Capital Invest 100