Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

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Both Sides of the Table

MARCH 12, 2016

Today I want to talk briefly about why I believe Snapchat is an important media company. I’ve heard the new media doubters before as nobody thought Google, Facebook or Twitter would ever make money. From the business perspective you need to understand a few things about media and video in particular.

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TechCrunch LA

SEPTEMBER 6, 2018

Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.

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Help Startup Activision Media 115

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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Media Marketing Startup Framework 101

Tech Zulu Event

NOVEMBER 12, 2013

Manatt Digital Media is a professional digital media service for businesses. In early October, Manatt Digital Media was a proud sponsor of Siemer Silicon Beach Summit. TechZulu met with Hale Boggs, from Manatt Digital Media, and discussed Manatt Digital Media and the future of LA’s startup scene.

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Los Angeles Media Invest Startup 84

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

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Hollywood HTML Software Review Advertising 100

socalTECH

AUGUST 20, 2009

Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. What's special about your virtual world? How did you get into this - looks like you came from the entertainment world?

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Media Tech Coast Angels Social Network Content 150

Both Sides of the Table

AUGUST 21, 2011

My macro theme was “great entrepreneurs&# who mapped to my belief system about the kind of entrepreneurs I wanted to work with. Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams.

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Mobile Advertising Media Marketing 329

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. They have broken events down by two hubs: Social Tech , and Entertainment. A City of Angels: How Social Media is Bringing LA Closer to Utopia.

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Social Media Los Angeles Media Angel 92

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. That story can be in print or in multimedia form.

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Case Study Study Social Network Advertising 212

TechCrunch LA

APRIL 23, 2018

The account “hack” was architected by brud as part of an ongoing virtual reality drama playing out on Instagram and other social media platforms between avatars it had developed, all designed to attract media attention, according to people with knowledge of brud and its plans. ” That was a lie. It worked. .

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Social Media Los Angeles Media Geni 254

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. What’s So Cool About Coull? This article originally appeared on Forbes HERE.

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Custom Customer Entrepreneur Advertising 226

socalTECH

NOVEMBER 19, 2018

We caught up with Kanaan to learn more about uCast Global. Kanaan Jemili: uCast Global is a digital media company that is looking at creating a scalable global solution for online video. As you know, today, video is one of the primary means of communications from a personal, corporate, and entertainment level. What is uCast?

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Content Startup Mobile Platform 113

Startup Professionals Musings

JANUARY 27, 2011

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Media 91

Media Startup Company Companies 91

Tech Zulu Event

NOVEMBER 25, 2013

And this in a nutshell, is what our lives as media consumers has turned into: a constant stream of impatience and auto-pilot interactions with ads. Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. Use digital media to change the way we consume media and shop.

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Entertainment Advertising Startup Media 98

TechCrunch LA

JANUARY 23, 2020

On one hand, it’s about labels trying to evolve with the times, collecting revenues wherever audiences happen to be, whether that is in short-form user-generated video, in advertising that runs alongside that, or in a new music service capitalising on the new vogue for streamed media.

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Services Los Angeles Media Marketing 182

socalTECH

FEBRUARY 1, 2011

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. Roberty Flynn: We are building what we see as the next generation of business to business media. What is Aggregage?

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Startup Content Advertising Sites 162

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. We spoke with Jennifer about what HitFix is looking to do, her own background, and how HitFix is different from the many celebrity gossip and news sites out there.

News 173

News Entertainment Startup Bertelsmann 173

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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Marketing Social Media Framework Media 100

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. What is NowLive all about?

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Paramount Entertainment Hollywood Content 187

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. 90 of the top 200 brands have advertised with ManiaTV through our history.

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Entertainment Advertising Hollywood Startup 100

InfoChachkie

JANUARY 25, 2012

Tal Siach is a life-long serial entrepreneur who has mastered social media as a guerrilla marketing tool. I began our discussion by asking Tal about his use of social media to blunt Intuit’s threatening suggestion that Mint was participating in false advertising regarding the manner in which they were counting “users.”

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Social Media Media Tool Advertising 194

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. What’s So Cool About Coull? Coull Entrepreneurs Get More Customers.

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Custom Customer Entrepreneur Advertising 133

Tech Zulu Event

AUGUST 27, 2013

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Think about how you would sell in person. Don’t worry about major production value, but you do need great audio and clear messaging. Nick Tran, Director of Social Media for Taco Bell. No one has yet to rule that space.

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Dollar Shave Club Tips Marketing Sales 106

Tech Zulu Event

AUGUST 21, 2013

It’s a conference about the community, not as much a business conference. Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. They feel like they know everything about them because they watch their weekly and sometimes daily webisodes. You have to be there to appreciate it.

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Conference Hollywood eHow Content 99

socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.

Help 113

Help Commerce Platform Orange County 113

Tech Zulu Event

JUNE 11, 2013

Silicon Beach Fest is gearing up to showcase the most promising startups and visionaries from across LA’s growing startup entertainment ecosystem. Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo.

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GRP Partners MyLife Dollar Shave Club Santa Monica 88

socalTECH

MAY 27, 2011

TeenSpot's entertainment and community website is a moderated, social networking and chat site, focused exclusively on teenagers. The site includes message boards about movies, fashion, celebrities, music, and more.

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Gorilla Nation Social Media Social Network Entertainment 133

InfoChachkie

JULY 9, 2012

Mark Suster , fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. Better videos engage more viewers, which attract additional advertising dollars. . He is not alone.

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Google Develop Development Funding 133

Startup Professionals Musings

MAY 25, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools. Marty Zwilling.

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Customer Custom Startup Content 99

socalTECH

DECEMBER 1, 2008

In what looks to be a challenging funding climate for entrepreneurs, we thought it would be interesting to talk to one fund which is still making investments--Saban Ventures (www.saban.com)--a new, digital media focused venture capital fund located in Los Angeles. For those not familiar with Saban Ventures, tell us about the fund?

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Southern California Media Venture Capital Invest 100

socalTECH

DECEMBER 1, 2008

In what looks to be a challenging funding climate for entrepreneurs, we thought it would be interesting to talk to one fund which is still making investments--Saban Ventures (www.saban.com)--a new, digital media focused venture capital fund located in Los Angeles. For those not familiar with Saban Capital, tell us about the fund?

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Capital Southern California Media Venture Capital 100

Startup Professionals Musings

FEBRUARY 20, 2013

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

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Entrepreneur Startup Content Media 111

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. What is Sidebar all about? By using our analytics platform, they learn about what consumers want. We caught up with CEO Patrick Kennedy.

Content 189

Content Screening Mobile Customer 189

Tech Zulu Event

FEBRUARY 18, 2013

Think about how many images are on the web. The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. The old media companies were resistant to change. Millions, billions, trillions? Photos…the final frontier. He decided to pivot.

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Advertising Santa Monica Startup Content 98

socalTECH

JULY 18, 2012

We spoke with Allison Dollar, Chief Strategy Officer at the company and member of the founding team, about what the company's service is all about. Allison Dollar: SnapCuts is a digital media marketing platform, which uses social video messaging. What is the SnapCuts service? Where are you in terms of launch?

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Social Network Mobile Media Examples 246

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. Tell us more about Highland Capital (14:30 – 16:30).

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Capital Venture Capital Veoh Startup 265