Digital LA: Branded Entertainment Panel Live!

Tech Zulu Event

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment.

How Laudville Is Bringing Your Entertainment Life Together

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In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read.

Web TV Workshop Pro-Panel Series: Creating A Web Series From The Ground Up

Tech Zulu Event

Last night we had an amazing group of panelist for the Web TV Workshop Pro-Panel series. They went over and touched on all the aspects that you would need to get your web series up and running. Tags: Advertising & PR Arts & Entertainment Social Media Video Jeremy McMillan Kristyn Burtt Matt Bolish Michael Redford Carney New Media Pro Panel Series Social Media Damian Pelliccione The Web Files Web Series Web TV Workshop

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Can Blip.TV Change The Indie Production Market On The Web?

Tech Zulu Event

If you’re a big supporter of indie films or web series you’re probably checking out your favorites on a variety of different sites on the web. has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content.

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CreatorUp Links You With Top Filmakers & YouTube Creators To Make Awesome Web Series

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CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. We also host video-conferences with students who want to learn specific topics around web video.

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Blizzard Taps Massive For Game Advertising

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Irvine-based Blizzard Entertainment, operator of the massively multiplayer online game "World of Warcraft," has selected Microsoft's in-game advertising subsidiary Massive fors its web sites and Battle.net online game service.

MGID Moves Headquarters To Los Angeles

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MGID , a provider of native advertising services and technology, said Tuesday that it is moving its U.S. headquarters to Los Angeles, to be closer to its sports, entertainment and lifestyle clients. The native advertising company--which helps place native ads on publisher web sites--was previously headquartered in New York. mgid native advertising publisher angeles jobs employment

Los Angeles Startup Weekend August 2011 | The Complete Breakdown

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Also we would like to thank our global sponsors: Microsoft, Amazon Web Services, Ven Corps, Twilio, Vertical Response, oDesk, Elance and OpenTok. What a weekend!

Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

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The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses.

YouTube Marketing | Top 8 Tips to Increase Sales with Video

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Advertising your brand utilizing YouTube could increase revenue by millions in under a year. ” So they created the “ Loud Network ”, a variety of multicultural web series featuring content on lifestyle and music targeting males 18-34 years old.

GumGum Makes Images Profitable for Publishers

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Think about how many images are on the web. The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Big events can benefit from in-image advertising.

Social Media Week Lands in Los Angeles Sept. 24-28

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Attending discussions at SMWLA week is a great opportunity to learn and mingle with some of the world’s top content creators, strategists and all around top-tier digital influencers in Los Angeles, the mecca of entertainment. The Future of Gaming Entertainment and Beyond.

MediaShift Snags Clear Channel Media Vet As CFO

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Newport Beach-based digital advertising firm MediaShift has snagged the former CFO of Clear Channel Media and Entertainment, as its CFO, according to the company. MediaShift, which provides digital advertising for private Wi-Fi networking providers, as well as for web publishers, said Baran was most recently Executive Vice President and CFO at Clear Channel Media and Entetaiment, heading up financial planning and operations for 850 nationwide radio stations.

TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

There is a true renaissance happening in entertainment today, where the distribution channels of television and cable are being disrupted and transformed quickly into new models. Hyper contextualized advertising and granular measurements (like AdSense is to the web) will be established for TV.

GumGum Snags Amazon Vet For Sales Efforts

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GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. Director National Sales & Strategy for Amazon Media Group, working on the entertainment vertical for such properties as Amazon Mobile, IMDb, IMDb Mobile and Kindle/Kindle Fire. gumgum amazon sales executive image advertising

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Five Startups Revolutionizing Music, In Southern California

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Southern California is the center of the entertainment industry, which not only includes the world of Hollywood, movies and film, and television, but is also the home of the music industry. content entertainment hollywood play technology guitar musician music angeles startup feature

BUZZMEDIA Tops Facebook On Young Adult Usage

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Los Angeles-based BUZZMEDIA , the online entertainment blog and web publisher, is trumpeting its ranking today by comScore as one of the sites with the highest young adult reach. buzzmedia young adult comscore facebook internet traffic consumer youth advertisingBUZZMEDIA said that 18-34 year olds are more likely to be found on its site than on Facebook and other sites. The firm also said it was ranked the third highest site of used by users between 18-24 and 18-49.

HitFix Raises $1.6M

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Los Angeles-based HitFix , an online web site focused on entertainment news and information, has raised $1.6M Hitfix focuses on news, interviews and commentary on all aspects of entertainment. According to the firms, HitFix was founded by Jennifer Sargent and Greg Ellwood, with Sargent serving as CEO, and Ellwood as Editor-In-Chief of the web site. The Tech Coast Angels said that HitFix gets around one million monthly unique users, and is advertising-driven.

Gorilla Nation Pins Down WWE

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Los Angeles-based Gorilla Nation reported Monday afternoon that it has signed on World Wrestling Entertainment as a client. The firm, which provides advertising sales representation to web publishers, said it is now the exclusive, North American digital sales representative for the WWE, and will augment WWE's existing sales and sponsorship teams for its WWE.com and WEEKids.com web site. Tags: gorilla nation wrestling online advertising

Gorilla Nation, AtomicOnline, Double Helix, Springboard In Big Merger

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Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm. The firm said that Evolve Media has over 250 employees, and reaches over 300 million monthly uniques across its web sites.

It’s Too Soon For YouTube Awards Shows

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Online video is a burgeoning industry that needs to validate itself as quickly as possible for financial reasons: advertisers need to know where to direct their dollars, and nothing says “me!” Read More Reactions Around The Web: VGX all the awkward moments.

Digital LA: Live Streaming 101 Panel

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On The Web.&# @streamingarage streamingarage.com Co-EP/ Director of Kevin Pollak’s Chat Show (live stream show) @mikerotman. Melody Pepaj, Founder of ComedySpeakeasy.com, the Web’s first live streaming and interactive comedy club.

Digital Lounge Mixer

SoCal Tech Calendar

Network with Startups, Digital Media, Entertainment, Music, Marketing, Advertising, Web Services and Apps, Mobile Business Owners, Professional Services, Entrepreneurs, Investors and Corporations. Wednesday, September 21, 2011 -- Digital Lounge Mixer. See [link] (more

Marketing The Funniest Site On The Internet With Patrick Starzan of Funny or Die

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Patrick is the man behind all the marketing aspects of what could be called one of the funniest sites on the web. How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising.

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Interview with Jennifer Sargent, HitFix

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Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape?

Yekra | Embedding a Movie Theater on the Small Screen

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The small startup in Los Angeles created an online movie player to be embedded anywhere on the web. “We Music and movies provide two different forms of entertainment. Business Entertainment Startups Movie Yekra

Let’s Get Weird, a SXSW Interactive Recap (2014)

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Addison McCaleb – Mediahound , making it easier for you to discover entertainment. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Doug Krugman – Web Thrift Store , supporting charities through buying/selling online.

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GumGum Founders Launch Ad Network Firm, Bedrock

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The founders Los Angeles-based GumGum , a startup which offers ad-supported, celebrity and entertainment photos for blogs and other web sites, has diverged into the online ad business, saying this week that it has launched a separate, advertising service called Bedrock. The firm said that Bedrock allows publishers to create ads and allow advertisers to bid on those ads, on a cost-per-click basis. Tags: bedrock gumgum online advertising

Gorilla Nation, AtomicOnline, Double Helix, Springboard Merge Brand Efforts

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Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm. The firm said that Evolve Media has over 250 employees, and reaches over 300 million monthly uniques across its web sites.

Interview With CEO Jason Njoku iRoko Partners | Africa’s Netflix Set To Disrupt US TV & Cable Market

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Iroko Patners had , a souring relationship with YouTube, Google Ads Words, Amazon Web Services even though the movie streaming firm had about eight million YouTube streams a month, with a $1 million revenue run-rate in 2011.

Silicon Beach Fest Celebrates Tech Startups and Hollywood in LA | Pics, Highlights and What’s Next!

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He kicked off the fest with his opening keynote, saying LA is a unique city of mash-ups, where tech, startups and entertainment – plus creativity, cultures, and passion – mix with successful results.

Rubicon: CPMs Flat, Seeing Revenue Growth

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Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Rubicon, which is backed by Clearstone Ventures, Mayfield, and IDG Ventures, publishes its market report every quarter, examining the online advertising industry. Tags: project rubicon report advertising

Mail.com Sued Over Fashion Rocks

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Los Angeles-based Mail.com , the online media network run by Jay Penske, is being sued by The Gross Family Foundation, a New York-based charity, over its use of "FASHION ROCKS" to advertise and promote its own multimedia services. Mail.Com Media Corporation), the Gross Family Foundation claims that MMC is using "FASHION ROCKS" to advertise and promote its own services, including claiming ownership of the Fashion Rocks charity and live music and fashion entertainment events.

Here Is What You Missed At VidCon 2013

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Entertainment." margins offered by YouTube, MCNs must drive fans to purchase merchandise, experience videos on wholly owned (non-YouTube) sites and directly negotiate sponsorships with advertisers, rather than solely relying on YouTube''s ad network.

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Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1).

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