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Convertro Lands $5M For Ad Targeting

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Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. The firm said the funding came from Bessemer Venture Partners and DAG Ventures, and will go towards sales and marketing.

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Rubicon Project: LA's Next IPO?

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Rubicon Project , the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday.

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Convertro Launches New Product

socalTECH

Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach. Zwelling is a serial entrepreneur, who has a number of very successful companies under his belt, including YLighting (acquired by a private equity firm) and EchoSign (acuqired by Adobe). READ MORE>>.

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Dollar Shave's TV Push Powered By Convertro

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Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company. READ MORE>>.

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Rubicon Project Bolsters Executive Ranks

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Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. READ MORE>>.

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LA, and Southern California's Surge In Venture Capital Funds

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Those local funds are on top of a massive injection of funding from out of area venture capitalists, private equity funds, family offices, and strategic investors. Investment interests: Consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, advertising technology. List ordered by fund size).

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Interview with Ross Weber, ClickTripz

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Ross Weber: ClickTripz is an advertising platform for travel advertisers. What''s different about your platform that more general advertising platforms? I decided--why stop fighting this, because this type of advertising just works, and figure out how to do it a little better in the past. What is ClickTripz? READ MORE>>.