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Real Estate Investors Win With Rise Of Silicon Beach In Playa Vista

socalTECH

The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. real estate investment playa vista west angeles realestate technology media growth jobs' READ MORE>>.

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Applied Semantics' Gil Elbaz A Backer Of Real Time Ad Firm

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Gil Elbaz , one of the founders of Applied Semantics , the often unheralded Santa Monica-based creator of what is now Google's AdSense product, is one of the angel investors in San Francisco-based Triggit , a developer of a real time ad bidding platform, it was revealed today.

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Edmunds.com Launches First Television Ad Effort

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Santa Monica-basd > Edmunds.com is heading towards television to promote its services, saying today that it has launched a new television ad campaign called " Ask the Car People ". The firm did not say how much it is investing in the effort. READ MORE>>.

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Interview with Neal Pecchenino, Boxi: Turning Blank Trunks Into Moving Ads

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Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

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Why Most of Your Assumptions About Phone Calls are Wrong

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In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. Google knows it. The quote comes from Google. THE FULL STORY.

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Interview with Nick Higgins, Joost

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Last week, Adconion (www.adconion.com) announced that it had spun out Joost (www.joost.com), its online video service, into a separate company, which is going to be based out of Santa Monica. Nick Higgins: Adconion was founded six years ago as an advertising network. First, describe what Joost's business is nowadays?