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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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Demand Media Buys Two Firms, Renews Google Ad Deal

socalTECH

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. IndieClick was headed by Peter Luttrell, and RSS Graffiti by Ryan Hoffman. IndieClick was headed by Peter Luttrell, and RSS Graffiti by Ryan Hoffman.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Coull Offers Advertisers Video Skimlinks. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content.

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Twitter Networks are Different than Social Networks

Both Sides of the Table

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. Brad googled him on his Iphone. Brad did not know Mark.

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YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

During the latter half of 2011, Google awarded a number of leading YouTubers and nascent Internet TV networks grants of $1 million to $2 million. Although estimates of Google’s total investment vary, the industry insiders I spoke with believe it exceeded $100 million.

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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

We also talked about why Jon decided to leave Google to become an EIR at a VC firm (Polaris) – minute 33. It is absolutely MVP of advertising. In an era of RSS, Twitter, Facebook & new consumption tools like FlipBoard – titles matter. But of course we also focused on making content go viral.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

[asymmetry, real-time, curated RSS / link-sharing]. ask microsoft, aol/time warner & google]. billion in annual subscription revenues not including advertising or eCommerce). Fox bought MySpace for $580 million and then did a deal with Google worth more than the purchase price to serve up ads.