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NearWoo Connects With Google DoubleClick

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Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. nearwoo google doubleclick exchange local business advertising' The company is led by Jason Crilly. READ MORE>>.

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Google Gets Into Ad Optimization, Takes On Rubicon Project

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In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program.

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Carving An Internet Niche With FamousBirthdays.com

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We caught up with founder Evan Britton about how his company has created the top site in the Internet niche of celebrity birthdays, and how that intense focus on a single niche--and user experience- has paid off for the company in terms of user engagement and growth. That was the genesis of the site. It was discouraging.

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Applied Semantics' Gil Elbaz A Backer Of Real Time Ad Firm

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Gil Elbaz , one of the founders of Applied Semantics , the often unheralded Santa Monica-based creator of what is now Google's AdSense product, is one of the angel investors in San Francisco-based Triggit , a developer of a real time ad bidding platform, it was revealed today.

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Docstoc Exits Beta, Adds Rev Share

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Santa Monica-based Docstoc , the document sharing site run by Jason Nazar, said this afternoon that it has officially come out of its public beta. Tags: docstoc document sharing advertising. READ MORE>>.

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Business.com Boosts Analytics

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Santa Monica-based Business.com , which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. Tags: business.com online advertising guide analytics. Business.com is now owned by R.H. Donnelley back in 2007.

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Docstoc Launches Document Marketplace

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Santa Monica-based DocStoc , the online document sharing site run by Jason Nazar, is announcing this afternoon that the firm has launched a new, online store which will allow people to both buy and sell professional documents. DocStoc said it is now getting over 8 million unique visitors a month to the site. READ MORE>>.

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