Startup Professionals Musings

APRIL 4, 2015

If you already have a strong customer base, create a brief survey to help you determine what social media sites they’re using and how to reach them in a targeted way. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Assess your target customer demographics.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help. ” Me? Underbelly.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

AUGUST 16, 2013

They''re mostly C level executives, and households with incomes of over $200,000 a year, which makes advertisers on our site such as Neiman Marcus, LVMH, Mercedes, Ritz Carlton, and Mandarin Oriental a big component of our business. We grew our SEM and improved our ROI. How have those changes helped grow the firm?

Pricing 256

Pricing Sites Marketing SEM 256

Startup Professionals Musings

NOVEMBER 27, 2011

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Watching video has now surpassed text searching, with popular sites like YouTube , so you see more video ads – in banners, news lead-ins, and site placements. Facebook alone has 800 million active members. Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Watching video has now surpassed text searching, so you see more video ads – in banners, news lead-ins, and site placements. Facebook alone has 500 million members. Do you have a business presence there? Streaming video.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

socalTECH

SEPTEMBER 14, 2009

This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. Online travel sites are great for getting you to the location, but they don't give you any good ideas for when you get there. We're really in the memories business.

Activity 164

Activity Startup Sites Web 164