Startup Professionals Musings
APRIL 4, 2015
If you already have a strong customer base, create a brief survey to help you determine what social media sites they’re using and how to reach them in a targeted way. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Assess your target customer demographics.
Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help. ” Me? Underbelly.
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Both Sides of the Table
FEBRUARY 7, 2013
He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. MyTime aims to be the first industry-wide platform to help create consistency across the SKUs in services businesses. The company was called Red Beacon.
Both Sides of the Table
JULY 14, 2010
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing. Let me give you an example.
socalTECH
AUGUST 16, 2013
They''re mostly C level executives, and households with incomes of over $200,000 a year, which makes advertisers on our site such as Neiman Marcus, LVMH, Mercedes, Ritz Carlton, and Mandarin Oriental a big component of our business. We grew our SEM and improved our ROI. How have those changes helped grow the firm?
Startup Professionals Musings
NOVEMBER 27, 2011
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Watching video has now surpassed text searching, with popular sites like YouTube , so you see more video ads – in banners, news lead-ins, and site placements. Facebook alone has 800 million active members. Viral marketing.
InfoChachkie
OCTOBER 13, 2009
A number of online sites support the potential viability of a youth oriented business, including: Auction & Classified Sites – eBay, Craig’s List and similar sites allow users to easily sell items online, without creating a dedicated website or incurring marketing expenses.
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