socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

JUNE 12, 2014

In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. GumGum offers up in-image photo advertising technology, which slides in ads in photographs and images.

Technology 147

Technology Slides Santa Monica Help 147

socalTECH

NOVEMBER 1, 2011

Santa Monica-based Lumeo , a new startup aimed at helping members learn how to shoot professional videos, said today that it has launched its service. The new site allows users to watch videos and learn from professionals, via short video tutorials. The site's first set of educational videos comes from surf photographer Art Brewer.

Sites 124

Sites Santa Monica Education Advertising 124

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. Applying that solution to our job matching site made perfect sense. Leveraging LLMs to help users fill in text, whether it’s by providing starter content, samples, or highly personalized tips, makes their lives easier. Bottom line: with LLMs, empty text boxes are going away.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

FEBRUARY 21, 2013

The new service harkens back to the "link exchanges" and "link networks" that grew during the beginning of the Internet age, where different websites would barter credits (earned from traffic) for placement on other websites--in the hopes that users would discover and visit their sites.

Mobile 199

Mobile Develop Development Help 199

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. MySpace said that beginning today, publishers on the site can create a profile and control what messages they would like to insert into their activity stream. twitter tweets advertising. READ MORE>>.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

NOVEMBER 17, 2010

Last night, Amazon.com jumped into the movie business, with its own, online film submission site, Amazon Studios , backed by the help of a number of notable USC Film School advisors. million in awards over the next year to the best movies submitted to the site--with an exclusive option for Warner Bros. Founder: Rick Parkhill.

Sites 217

Sites Hollywood Summary USC 217

socalTECH

JANUARY 2, 2014

Michael Chasin: LawKick.com is essentially a marketplace that makes it easier than ever to find legal help. How the website works, is the client goes to the website, and indicates what they need help with. Plus, younger attorneys understand technology, and are used to sites like eBay, Etsy, and others like that. READ MORE>>.

Help 240

Help Startup CTO Hire Pricing 240

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

JUNE 13, 2012

Los Angeles-based online publisher Break Media is delving into that question this morning with the launch of a new site, called Acumen , focused on pulling insights and analysis on the behavior and trends driven by men. Break Media also said it will be running an ongoing, R&D panel of several thousand men for its new site.

Sites 160

Sites Media Study Research 160

socalTECH

AUGUST 9, 2011

The firm had said in May that it would be converting OnSale into an online daily deals site. PC Mall said the new site is rolling out a beta in Chicago, Los Angels, and Seattle, offering off discounts on national brands, local restaurants, spa and salon services, and more. OnSale had previously been an electronics shopping site.

Sites 191

Sites Torrance Satisfaction Los Angeles 191

socalTECH

JUNE 3, 2009

Santa Monica-based Mahalo , the high profile "human-powered search engine" run by Jason Calacanis, rolled out a new, revamped site late Tuesday evening, offering to split advertising revenues with users who help to create pages on the site. Tags: mahalo jason calacanis search engine advertising. among others.

Mahalo 100

Mahalo Sites Santa Monica Advertising 100

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. Tags: display search online reachlocal advertising. The firm is backed by $67.9M The firm is backed by $67.9M

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

socalTECH

FEBRUARY 12, 2009

Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

Advertising 100

Advertising Google Content Web 100

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. We want to help you monetize your knowledge, your skills, and your social media. Right now, we're helping people every day make money on their favorite social platforms.

Help 113

Help Commerce Platform Orange County 113

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. Financial details of those acquisition were not announced by the company. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. READ MORE>>.

OpenX 124

OpenX Company Companies Tool 124

socalTECH

JANUARY 22, 2014

Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile advertisers access to the sites, apps and games where Google delivers it mobile ads.

Google 200

Google Santa Monica Advertising Mobile 200

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. We help them with this. We came together to help others in the same situation – ie starting a business but not knowing how to market it. What is ProfileTree? Why the name?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

DECEMBER 12, 2012

Los Angeles-based Evolve Media Corp , which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semantically maps site content and helps online advertisers reach site visitors.

Media 147

Media Product Advertising Sites 147

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Local businesses won’t use a site until it has a critical mass of users.

Startup 144

Startup Sites Content Sales 144

socalTECH

FEBRUARY 19, 2014

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

Ventura 225

Ventura Advertising Incubator Acquisition 225

socalTECH

NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

socalTECH

JULY 8, 2014

MGID , a provider of native advertising services and technology, said Tuesday that it is moving its U.S. The native advertising company--which helps place native ads on publisher web sites--was previously headquartered in New York. mgid native advertising publisher angeles jobs employment' READ MORE>>.

Los Angeles 153

Los Angeles Angel Advertising Entertainment 153

Tech Zulu Event

MAY 4, 2016

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. The team at Native Ads hope that they can help all websites remove ‘disruptive display ads’ with its innovative platform. StreamSpread provides a great means for advertising that will actively engage audiences.

Advertising 40

Advertising Platform Venture Capital Content 40

socalTECH

NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Smartclip adds around 500 new publisher sites to Adconion's network. Financial terms of the buy were not disclosed. READ MORE>>.

Media 224

Media Santa Monica Advertising Acquisition 224

socalTECH

AUGUST 26, 2014

Los Angeles-based Evolve Media , the parent company of CraveOnline and TotallyHer, said late last night that it is in a partnership with Moat , where Moat will help to audit the viewability of all of its properties. Evolve says its family of sites now reach 95 million people each month. Financial details of the deal were not disclosed.

Media 138

Media Metrics Advertising Content 138

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market. Work On Your SEO.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Tech.Co

MARCH 25, 2022

They have a point: Other companies in similar businesses — advertising and delivery — have also seen declines in stock value lately, with Shopify, DoorDash, and Meta all lowering in valuation. Instacart Explores Advertising. Instacart's value may have dropped, but delivery is here to stay.

Advertising 118

Advertising Tool .Net Google 118

socalTECH

MAY 14, 2013

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software' READ MORE>>.

Mobile 145

Mobile Burbank Advertising Tool 145

socalTECH

SEPTEMBER 10, 2010

Los Angeles-based Demand Media , the online media site run by Richard Rosenblatt, said Friday that it has updated its eHow web site, the firm's questions and answers site. Demand said that it has created a "crisp, clean" design update, and also added new content channels, a new video series, and social tools to the site.

eHow 182

eHow Demand Media Sites 182

socalTECH

MAY 13, 2014

Los Angeles-based Swagbucks , the web-based rewards and offers site, said this morning that it has raised $60M in funding--the company''s first, external capital round--and also appointed Chuck Davis as CEO of the company. According to Swagbucks, the funding round comes from Technology Crossover Ventures (TCV).

Fandango 196

Fandango Sites Advertising Web 196

socalTECH

OCTOBER 14, 2010

Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. The firm said its network includes more than 50 sites fitting the home and garden demographic. Tags: modern living media modernliving home garden advertising network valueclick.

Westlake Village 194

Westlake Village Advertising Networking Media 194

socalTECH

MAY 3, 2011

Los Angeles-based Gorilla Nation Media , the division of Evolve Media which provides advertising representation services to websites, said this morning that it has launched a new kids, tweens, and teens vertical. The firm said the new "Youthology" vertical will help advertisers specifically engage with tweens. READ MORE>>.

Gorilla Nation 154

Gorilla Nation Sherman Oaks Advertising Entertainment 154

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Recent projects on the site include a series of video shorts based on FIAT owners, and a competition to create two films for Mattel's American Girl line. READ MORE>>.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

OCTOBER 8, 2012

Moviepilot , which operates an online movie discovery site, said last week that it has opened up an office on Abbot Kinney in Venice, California, as part of its expansion into Los Angeles. Moviepilot is headed by Tobi Bauckhage, and was started in Germany; the firm took $7M in May to help it expand and build its office here in Los Angeles.

Venice 178

Venice Paramount Advertising Los Angeles 178

socalTECH

JANUARY 20, 2016

Los Angeles-based Tongal , the online crowdsourcing site which helps brands and studios create content by tapping into a pool of creators, said Tuesday that it will be represented by the United Talent Agency (UTA).

Advertising 100

Advertising Content Los Angeles Sites 100

socalTECH

SEPTEMBER 6, 2012

Online advertising provider Real Media Group , which is part of 24/7 Media, said today that it has launched three new video formats. The Social Slide Bar links users to social media sites like Facebook; the Action Button links to retailers like Amazon.com; and the Click-to-Long Play format features links to longer, branded content.

Media 154

Media Slides Social Media Advertising 154