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Thursday, October 21, 2010 -- Digital Hollywood. Its happening on all platforms - TVs, Tablets, PCs and Smartphones. Meet the Advertisers, the Technology Companies and Networks! Video Everywhere to the consumer! See [link] (more).
Tuesday, October 19, 2010 -- Digital Hollywood. Its happening on all platforms - TVs, Tablets, PCs and Smartphones. Meet the Advertisers, the Technology Companies and Networks! Video Everywhere to the consumer! See [link] (more).
Monday, October 18, 2010 -- Digital Hollywood. Its happening on all platforms - TVs, Tablets, PCs and Smartphones. Meet the Advertisers, the Technology Companies and Networks! Video Everywhere to the consumer! See [link] (more).
Thursday, May 7, 2009 -- Digital Hollywood Spring. Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. See [link] (more).
Wednesday, May 6, 2009 -- Digital Hollywood Spring. Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. See [link] (more).
Tuesday, May 5, 2009 -- Digital Hollywood Spring. Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. See [link] (more).
Monday, May 4, 2009 -- Digital Hollywood Spring. Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. See [link] (more).
Wednesday, October 20, 2010 -- Digital Hollywood. Its happening on all platforms - TVs, Tablets, PCs and Smartphones. Meet the Advertisers, the Technology Companies and Networks! Video Everywhere to the consumer! See [link] (more).
Los Angeles-based GumGum , which provides an in-image advertisingplatform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. gumgum executive advertising entertainment hollywood' GumGum said the addition of Schinman will help its strategic growth plans.
The company''s platform has been used to create many advertising campaigns, including those in the Super Bowl. tongal content hollywood crowdsourcing feature film video filmmaker documentary' READ MORE>>.
Hulu also said it will be releasing a new cross platform, interactive ad unit, and a "360" video ad unit powered by Immersive Media. hulu streaming advertising television content hollywood pizzahut' READ MORE>>.
West Hollywood-based Citysearch announced today that it has hired on Christophe Louvion--the former CTO of Gorilla Nation Media--as its Chief Technology Officer and Senior Vice President of Core Products. Tags: citysearch christophe louvion gorilla nation executive internet advertising. READ MORE>>.
Ted Dhanik is co-founder and CEO of West Hollywood-based engage: BDR (www.engagebdr.com), which recently just launched an influencer marketing platform aimed at Instagram.users. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.
Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. We spoke with Sara Bordo , the firm's founder and CEO, about the company.
Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood.
A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Hollywood Walk of Fame. A demand side advertisingplatform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Kontagent. -A
I think the best solution for the social networking era is “in-stream&# advertising. I talked about the platform moves of Twitter and why it should be expected. Message of the week (from Fred Wilson) – “don’t fill cracks&# but innovate in new ways with the platform. It’s core platform stuff.
The way we're doing that, is we are creating video content, which we distribute across social platforms. We had lots of success reaching the GenZ and millennial audience with video content on that platform. He's deployed that in the advertising world, and has been involved in making some of the biggest automotive films of all time.
Nick Higgins: Adconion was founded six years ago as an advertising network. We started internationally, and built out our international platform first, and rolled it back into the U.S. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.
Los Angeles-based Tongal , an online platform which helps brands crowdsource video for their advertising, said this morning that it has raised $15M in a Series B funding. The funding came from Insight Venture Partners.
Beer and his co-founder saw that promising, talented actors and actresses did not have a good way to truly break into the industry, and decided to combine the world of digital video with Hollywood to give some of that talent a chance to break into the industry through his new startup, StarCast Auditions (www.starcastauditions.com).
My daily coffee meetings are not surrounded by the Hollywood elite with discussions of scripts, scenes and casting. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. And of course you have Hollywood. Los Angeles.
The West Hollywood based team over at Talenthouse feels the same way. We here at TechZulu put our heads together with the people at Talenthouse to bring you an exciting weekend of hacking, music, food, art, and Hollywood quality entertainment. This is Hollywood after all people. Myself included. Want to Sponsor?
The startup, founded by Ian Hierons, Seth Kaplan and Christine Russell, said it offers up an online platform for licensing film music. The startup is targeting advertisers, brands, filmmakers, film trailer houses, music supervisors and others with the new service.
The startup--created by Robert Earl (Founder and CEO of Planet Hollywood), Grant Hosford (formerly of eHarmony), and Connell (formerly of Nokia)--is using the Internet to arrange group dates at local restaurants, to connect people in person and offline. How did you get from working on mobile to online dating?
We're creating a platform that highlights musicians, venues, and local fans. We are seeing lots of traction in the 14 cities we are live in, and people are wanting to work with us, including bands, PR people, management firms, the venues themselves, and local advertisers. That's now what we're advertising. What is Loudvine?
The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. We sell advertising and have been very fortunate to have the best brands advertise on our network.
Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. And that’s why the online video space and YouTube ecosystem has taken one more leap toward its rightful place as next generation video platform.
One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.
We're always interested in how technology is influencing the business of Hollywood, and recently ran across Los Angeles-based Scripped. There are also others who are doing advertisements with short video. He was independently working on a collaboration platform for writers, and eventually we all got on a phone together, and it clicked.
Philosophically, we''re not wedded to one company or platform, and will go where the audience is, which just happens to be on YouTube right now. We are on other platforms, and we will be on even more platforms going forward--everywhere the audience is. Some people make the mistake of not being on YouTube, and live to regret it.
The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. We hope the advertising will be much more considerate of users, helping them on their mission, and so that it can help you achieve something, consumer or acquire something, or watch something. READ MORE>>.
New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. In addition, there are incentives for referring others to the platform.
The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube AND other platforms. The platforms are expanding and fragmenting. It’s both / and.
Tongal offers up an online platform which helps brands, studios, and creators develop video content, including advertising and short films; the company says that it now has powered more than 1,000 campaigns. Malko was previously CMO of digital marketing agency 360i. She has also served at The Associated Press and Massive Incorporated.
Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. Each of these platforms represents a variety of “screens” to view from. People are not simply watching the TV anymore. Coincident.TV
Then it’s time to innovate through the channels or platforms that are relevant. Remember Hollywood secrets. The new generation of “smart advertising” enables the creation of an Internet banner ad to fit each viewer’s age, gender, location, personal interests, past purchase behavior, and much more. Don’t repurpose, re-imagine.
Sellbot, an e-commerce platform for sellers made by USC graduates Michael and Payam Ahdoot, took home the grand prize of $25,000. Sellbot helps online sellers sell through multiple platforms. In the end, 3 startups were awarded prize money for their spectacular business ideas. The event ended with three final panels.
Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.
According to Viacom, the acquisition will help it with "key strategic priorities", including expanding its presence across next-generation distribution platforms and growing its advanced advertising business. Viacom said that Pluto TV has more than 12 million monthly active users, with about 7.5 million of those using connected TVs.
Then it’s time to innovate through the channels or platforms that are relevant. Remember Hollywood secrets. The new generation of “smart advertising” enables the creation of an Internet banner ad to fit each viewer’s age, gender, location, personal interests, past purchase behavior, and much more. Don’t repurpose, re-imagine.
These fans have a personal relationship with the stars unlike traditional Hollywood. The conference is primarily targeted to people with a passion for the YouTube platform. Orapup YouTube channel has surpassed views and subscribers of billion dollar pet brands such as Iams and Pedigree also trying to market on the video platform.
There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. Jennifer Sargent: HitFix started two and a half years ago.
We caught up with CEO Eric Frankel this week to talk about the firm, his decision to go from the comfortable world of Hollywood as President of Warner Bros Domestic Television Distribution, to a startup, how the firm is using the cloud to power it service, as well as where the firm is going next. What's the technology behind this?
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