SoCal Tech Calendar

OCTOBER 14, 2010

Wednesday, October 20, 2010 -- Digital Hollywood. Its happening on all platforms - TVs, Tablets, PCs and Smartphones. Meet the Advertisers, the Technology Companies and Networks! Video Everywhere to the consumer! See [link] (more).

Digital Hollywood 100

Digital Hollywood Hollywood Advertising Platform 100

socalTECH

JUNE 28, 2013

Los Angeles-based GumGum , which provides an in-image advertising platform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. gumgum executive advertising entertainment hollywood' GumGum said the addition of Schinman will help its strategic growth plans.

GRP Partners 164

GRP Partners Entertainment Hollywood Advertising 164

socalTECH

SEPTEMBER 18, 2013

The company''s platform has been used to create many advertising campaigns, including those in the Super Bowl. tongal content hollywood crowdsourcing feature film video filmmaker documentary' READ MORE>>.

Hollywood 189

Hollywood Sites Google Content 189

socalTECH

APRIL 30, 2014

Hulu also said it will be releasing a new cross platform, interactive ad unit, and a "360" video ad unit powered by Immersive Media. hulu streaming advertising television content hollywood pizzahut' READ MORE>>.

Hulu 147

Hulu Hollywood Content Advertising 147

socalTECH

MARCH 25, 2010

West Hollywood-based Citysearch announced today that it has hired on Christophe Louvion--the former CTO of Gorilla Nation Media--as its Chief Technology Officer and Senior Vice President of Core Products. Tags: citysearch christophe louvion gorilla nation executive internet advertising. READ MORE>>.

Gorilla Nation 133

Gorilla Nation CitySearch West Hollywood CTO Hire 133

socalTECH

MAY 17, 2017

Ted Dhanik is co-founder and CEO of West Hollywood-based engage: BDR (www.engagebdr.com), which recently just launched an influencer marketing platform aimed at Instagram.users. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising Platform West Hollywood Content 183

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. We spoke with Sara Bordo , the firm's founder and CEO, about the company.

Paramount 187

Paramount Entertainment Hollywood Content 187

Tech Zulu Event

NOVEMBER 11, 2013

Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Both Sides of the Table

JULY 1, 2010

A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Hollywood Walk of Fame. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Kontagent. -A

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. I talked about the platform moves of Twitter and why it should be expected. Message of the week (from Fred Wilson) – “don’t fill cracks&# but innovate in new ways with the platform. It’s core platform stuff.

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

MAY 12, 2017

The way we're doing that, is we are creating video content, which we distribute across social platforms. We had lots of success reaching the GenZ and millennial audience with video content on that platform. He's deployed that in the advertising world, and has been involved in making some of the biggest automotive films of all time.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. We started internationally, and built out our international platform first, and rolled it back into the U.S. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.

Santa Monica 149

Santa Monica Content Platform Networking 149

socalTECH

JANUARY 14, 2013

Los Angeles-based Tongal , an online platform which helps brands crowdsource video for their advertising, said this morning that it has raised $15M in a Series B funding. The funding came from Insight Venture Partners.

Advertising 159

Advertising Los Angeles Platform Ideas 159

socalTECH

MAY 10, 2012

Beer and his co-founder saw that promising, talented actors and actresses did not have a good way to truly break into the industry, and decided to combine the world of digital video with Hollywood to give some of that talent a chance to break into the industry through his new startup, StarCast Auditions (www.starcastauditions.com).

Startup 229

Startup Hollywood Ideas Content 229

Both Sides of the Table

FEBRUARY 15, 2011

My daily coffee meetings are not surrounded by the Hollywood elite with discussions of scripts, scenes and casting. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. And of course you have Hollywood. Los Angeles.

Venture Capital 313

Venture Capital Southern California Google ReachLocal 313

Tech Zulu Event

MAY 10, 2013

The West Hollywood based team over at Talenthouse feels the same way. We here at TechZulu put our heads together with the people at Talenthouse to bring you an exciting weekend of hacking, music, food, art, and Hollywood quality entertainment. This is Hollywood after all people. Myself included. Want to Sponsor?

West Hollywood 104

West Hollywood Hollywood Design Entertainment 104

socalTECH

JANUARY 11, 2013

The startup, founded by Ian Hierons, Seth Kaplan and Christine Russell, said it offers up an online platform for licensing film music. The startup is targeting advertisers, brands, filmmakers, film trailer houses, music supervisors and others with the new service.

Advertising 159

Advertising Los Angeles Platform Startup 159

socalTECH

NOVEMBER 28, 2012

The startup--created by Robert Earl (Founder and CEO of Planet Hollywood), Grant Hosford (formerly of eHarmony), and Connell (formerly of Nokia)--is using the Internet to arrange group dates at local restaurants, to connect people in person and offline. How did you get from working on mobile to online dating?

San Diego 264

San Diego Hollywood Mobile eHarmony 264

socalTECH

MAY 24, 2011

We're creating a platform that highlights musicians, venues, and local fans. We are seeing lots of traction in the 14 cities we are live in, and people are wanting to work with us, including bands, PR people, management firms, the venues themselves, and local advertisers. That's now what we're advertising. What is Loudvine?

Social Media 241

Social Media Startup Sites Advertising 241

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. We sell advertising and have been very fortunate to have the best brands advertise on our network.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. And that’s why the online video space and YouTube ecosystem has taken one more leap toward its rightful place as next generation video platform.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Advertising Software Review 100

socalTECH

OCTOBER 30, 2008

We're always interested in how technology is influencing the business of Hollywood, and recently ran across Los Angeles-based Scripped. There are also others who are doing advertisements with short video. He was independently working on a collaboration platform for writers, and eventually we all got on a phone together, and it clicked.

Content 138

Content Writing Hollywood Software Review 138

socalTECH

APRIL 23, 2013

Philosophically, we''re not wedded to one company or platform, and will go where the audience is, which just happens to be on YouTube right now. We are on other platforms, and we will be on even more platforms going forward--everywhere the audience is. Some people make the mistake of not being on YouTube, and live to regret it.

Media 196

Media News Startup Technical Review 196

socalTECH

JANUARY 3, 2014

The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. We hope the advertising will be much more considerate of users, helping them on their mission, and so that it can help you achieve something, consumer or acquire something, or watch something. READ MORE>>.

Entertainment 206

Entertainment Startup Southern California Netflix 206

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. In addition, there are incentives for referring others to the platform.

Help 115

Help Startup Activision Media 115

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube AND other platforms. The platforms are expanding and fragmenting. It’s both / and.

Content 150

Content Snapchat Platform SEO 150

socalTECH

JANUARY 27, 2016

Tongal offers up an online platform which helps brands, studios, and creators develop video content, including advertising and short films; the company says that it now has powered more than 1,000 campaigns. Malko was previously CMO of digital marketing agency 360i. She has also served at The Associated Press and Massive Incorporated.

Marketing 100

Marketing Press Advertising Sites 100

Tech Zulu Event

OCTOBER 3, 2012

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. Each of these platforms represents a variety of “screens” to view from. People are not simply watching the TV anymore. Coincident.TV

Screening 109

Screening Content CTO Hire Platform 109

Startup Professionals Musings

OCTOBER 5, 2013

Then it’s time to innovate through the channels or platforms that are relevant. Remember Hollywood secrets. The new generation of “smart advertising” enables the creation of an Internet banner ad to fit each viewer’s age, gender, location, personal interests, past purchase behavior, and much more. Don’t repurpose, re-imagine.

Marketing 104

Marketing Demand Startup Custom 104

Tech Zulu Event

SEPTEMBER 23, 2013

Sellbot, an e-commerce platform for sellers made by USC graduates Michael and Payam Ahdoot, took home the grand prize of $25,000. Sellbot helps online sellers sell through multiple platforms. In the end, 3 startups were awarded prize money for their spectacular business ideas. The event ended with three final panels.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JANUARY 23, 2019

According to Viacom, the acquisition will help it with "key strategic priorities", including expanding its presence across next-generation distribution platforms and growing its advanced advertising business. Viacom said that Pluto TV has more than 12 million monthly active users, with about 7.5 million of those using connected TVs.

Advertising 113

Advertising Acquisition Los Angeles Activity 113

Startup Professionals Musings

SEPTEMBER 2, 2012

Then it’s time to innovate through the channels or platforms that are relevant. Remember Hollywood secrets. The new generation of “smart advertising” enables the creation of an Internet banner ad to fit each viewer’s age, gender, location, personal interests, past purchase behavior, and much more. Don’t repurpose, re-imagine.

Custom 100

Custom Customer Marketing Demand 100

Tech Zulu Event

AUGUST 21, 2013

These fans have a personal relationship with the stars unlike traditional Hollywood. The conference is primarily targeted to people with a passion for the YouTube platform. Orapup YouTube channel has surpassed views and subscribers of billion dollar pet brands such as Iams and Pedigree also trying to market on the video platform.

Conference 99

Conference Hollywood eHow Content 99

socalTECH

JULY 20, 2011

There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. Jennifer Sargent: HitFix started two and a half years ago.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

JUNE 15, 2011

We caught up with CEO Eric Frankel this week to talk about the firm, his decision to go from the comfortable world of Hollywood as President of Warner Bros Domestic Television Distribution, to a startup, how the firm is using the cloud to power it service, as well as where the firm is going next. What's the technology behind this?

Entertainment 159

Entertainment Startup Class Santa Barbara 159