socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. We spoke with Sara Bordo , the firm's founder and CEO, about the company.

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

JANUARY 11, 2019

The product is an app, available for them. For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. In the product world, you build a product, craft a marketing strategy, and acquire a user or customer.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

JANUARY 11, 2019

The product is an app, available for them. For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. In the product world, you build a product, craft a marketing strategy, and acquire a user or customer.

Startup 100

Startup Advertising Marketing Platform 100

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. We started internationally, and built out our international platform first, and rolled it back into the U.S. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.

Santa Monica 149

Santa Monica Content Platform Networking 149

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Then it’s time to innovate through the channels or platforms that are relevant.

Marketing 82

Marketing Demand Startup Customer 82

socalTECH

OCTOBER 12, 2020

I started protyping an idea of how to do this, across all platforms. We're startng with advertising, but we want to do a really good job and not have things look like NASCAR. We think we can do the job with limited advertising and sponsored advertising, with a little bit of programmatic ads. READ MORE>>.

Startup 113

Startup Netflix Ideas Content 113

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. We sell advertising and have been very fortunate to have the best brands advertise on our network.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Then it’s time to innovate through the channels or platforms that are relevant.

Marketing 104

Marketing Demand Startup Customer 104

Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. Money to be used for hiring and additional product development. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Hollywood Walk of Fame. And it carries no inventory. Kontagent. -A

Zag 248

Zag Truecar Venture Capital CarsDirect 248

InfoChachkie

AUGUST 7, 2013

Once WalMart has helped you establish your brand, it will then be possible to sell premium products via other channels, such as boutique shops or even directly to consumers. To this end, he and his brother Hank recently launched Subbable , a platform by which content creators can directly marshal their fan''s financial support.

Course 190

Course Advertising Social Media Content 190

socalTECH

MARCH 16, 2015

Los Angeles-based FameBit (www.famebit.com) has developed a new platform which lets any content creator connect with brands, without the need for an agency or MCN, to help them grow their content and network. Once they decide which YouTubers to hire, they can fund that video production. Tell us about FameBit?

Content 100

Content Platform Startup Marketing 100

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Then it’s time to innovate through the channels or platforms that are relevant.

Customer 100

Customer Custom Marketing Demand 100

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. Golden rule of branding for me: 1) name your company or product your URL and 2) don’t paint yourself into a corner. &# Tweet&# = corner. I talked about the platform moves of Twitter and why it should be expected. No big surprise.

Venture Capital 271

Venture Capital Capital Google Platform 271

Tech Zulu Event

OCTOBER 3, 2012

Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV. Each of these platforms represents a variety of “screens” to view from. People are not simply watching the TV anymore.

Screening 109

Screening Content CTO Hire Platform 109

Tech Zulu Event

SEPTEMBER 23, 2013

These innovative products ranged from digital comic books to sports data analysis. Sellbot, an e-commerce platform for sellers made by USC graduates Michael and Payam Ahdoot, took home the grand prize of $25,000. Sellbot helps online sellers sell through multiple platforms. The event ended with three final panels.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

Tech Zulu Event

AUGUST 21, 2013

These fans have a personal relationship with the stars unlike traditional Hollywood. The conference is primarily targeted to people with a passion for the YouTube platform. In fact, recently when they were launching their new product Orapup, a tongue cleaner for dogs , he drove all the Indiegogo crowdfunding through YouTube.

Conference 99

Conference Hollywood eHow Content 99

socalTECH

APRIL 23, 2013

Philosophically, we''re not wedded to one company or platform, and will go where the audience is, which just happens to be on YouTube right now. We are on other platforms, and we will be on even more platforms going forward--everywhere the audience is. Some people make the mistake of not being on YouTube, and live to regret it.

Media 196

Media News Startup Technical Review 196

socalTECH

JANUARY 3, 2014

We''ve already integrated Twitter and Facebook, and our product is in its earliest MVP, and it''s now out there. After we alpha tested an early version of this, I decided I really wanted to pursue it, and pursue it as a full scale product. You were in Chicago; did you move here to work on this? I quit my job and decided to move here.

Entertainment 206

Entertainment Startup Southern California Netflix 206

socalTECH

MAY 10, 2012

Beer and his co-founder saw that promising, talented actors and actresses did not have a good way to truly break into the industry, and decided to combine the world of digital video with Hollywood to give some of that talent a chance to break into the industry through his new startup, StarCast Auditions (www.starcastauditions.com).

Startup 229

Startup Hollywood Ideas Content 229

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Production costs have fallen more than 90%. The industry finally has one of their own at the helm of the largest YouTube network. hours of TV / day.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Then it’s time to innovate through the channels or platforms that are relevant.

Marketing 91

Marketing Startup Demand Customer 91

socalTECH

NOVEMBER 28, 2012

The startup--created by Robert Earl (Founder and CEO of Planet Hollywood), Grant Hosford (formerly of eHarmony), and Connell (formerly of Nokia)--is using the Internet to arrange group dates at local restaurants, to connect people in person and offline. I had helped launched music products at Nokia, and they put us together.

San Diego 264

San Diego Hollywood Mobile eHarmony 264

socalTECH

OCTOBER 30, 2008

We're always interested in how technology is influencing the business of Hollywood, and recently ran across Los Angeles-based Scripped. There are also others who are doing advertisements with short video. He was independently working on a collaboration platform for writers, and eventually we all got on a phone together, and it clicked.

Content 138

Content Writing Software Review Hollywood 138

socalTECH

JUNE 15, 2011

We caught up with CEO Eric Frankel this week to talk about the firm, his decision to go from the comfortable world of Hollywood as President of Warner Bros Domestic Television Distribution, to a startup, how the firm is using the cloud to power it service, as well as where the firm is going next. How did the company come about?

Entertainment 159

Entertainment Startup Class Santa Barbara 159

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Then it’s time to innovate through the channels or platforms that are relevant.

Marketing 55

Marketing Startup Demand Customer 55

socalTECH

JULY 20, 2011

There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. Jennifer Sargent: HitFix started two and a half years ago.

News 173

News Entertainment Startup Bertelsmann 173

Tech Zulu Event

MARCH 7, 2010

Discover the what the future holds for you and this game changing media platform. Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. Presenter: Scott A. Jones, Founder, Chairman and CEO, ChaCha Search, Inc.

Mobile 40

Mobile Media Case Study Advertising 40

Tech Zulu Event

NOVEMBER 3, 2013

One of our guys does a lot of work with upcoming Hollywood film composers, you can see in our ‘ about ’ section, Gerrit Wunder, he does work at the moment for Hans Zimmerman and so on. Does that carry over into your product targets? The development and product management is primarily based in Austria.

Startup 101

Startup Artificial Inteligence Tool Product 101

Jason Nazar

JUNE 18, 2009

It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics. Movies – no website has more Hollywood DNA. New Product Releases Every Month & a Rock Star Product Evangelist.

Development Team Review 76

Development Team Review Content Sites eHow 76

socalTECH

NOVEMBER 6, 2008

Even the older Motorola RAZR, which is the highest volume phone in the country, supports our product. While the core messaging and text messaging user is typically a teen female, we find the product really spans a wide demographic. To use Mogreet as a video distribution platform is a no-brainer.

Mogreet 133

Mogreet Paramount Entertainment Mobile 133

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. When we were acquired by Disney we had a product & engineering team of 55 people. It’s both / and.

Content 150

Content Snapchat Platform SEO 150

SoCal Delicious

MARCH 1, 2010

Surprisingly, Hollywood hasnt played a major role in the formation of new companies, which have tended to be in less glamorous though more lucrative areas like lead-generation and service (with obvious exceptions like JibJab and Hulu, a joint venture of Fox and NBC). Be extra productive. Were all connected. Learn more.

Los Angeles 50

Los Angeles Company Companies Angel 50

Tech Zulu Event

MARCH 25, 2014

Well, thanks to a fantastic partnership with the good people at crowd fun ding platform, Indiegogo , we were able to do just that! James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Savannah Peterson – Shapeaways , the social platform for 3D printing.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Tech Zulu Event

AUGUST 9, 2010

Now producers of all stripes expect to deliver their content to a multitude of platforms. Moreover, viewers embrace interactivity, intensifying programmers’ relationships with advertisers. Tom Hoffman, Manager, Digital Production & Development, FreMantle. Radical Disruption Part 2 Programming Innovation.

OCTANE 78

OCTANE Beverly Hills Southern California Content 78

Both Sides of the Table

FEBRUARY 15, 2011

My daily coffee meetings are not surrounded by the Hollywood elite with discussions of scripts, scenes and casting. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. And of course you have Hollywood. Los Angeles.

Venture Capital 313

Venture Capital Southern California Google Startup 313

Both Sides of the Table

OCTOBER 19, 2010

Given how Apple’s products are normally delivered to near perfection it is likely to be a huge holiday hit this year. So without my weighing into the pro’s / con’s of this I can say that I believe it will capture a large segment of the market but leave room for “open platforms&# to play a big role.

Content 386

Content Google Media Hulu 386