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“Where there’s mystery, there’s margin.”   

Berkonomics

The challenge: Replacing lost margin In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. New magazines were rushed to market, thick with advertisements for computer systems and components at bargain prices.

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Thank you to our sponsors and advertisers

socalTECH

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Advertisers. Tags: advertisers sponsors. They include: Sponsors. Think Glendale.

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Deep analytics become more relevant in daily life

Technology Council

By Greg Sikes If you have watched TV in the last two years, or walked through an airport, you have likely seen an IBM Smarter Planet advertisement. At the core of this message is the idea that the world is becoming more Instrumented, Interconnected, and Intelligent. Just take a look around your house, or at [.].

IBM
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FastPay Names Rubicon Vet As GM And SVP Payments

socalTECH

Los Angeles-based fintech startup FastPay , which offers up faster access to advertising revenue for media companies, said this week that it has named Michael Wehner as its General Manager and Senior Vice President of Payments.

IBM
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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

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Spooky thought: Where would we be without our supporters?

socalTECH

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Advertisers. Cadence, Intel, IBM, Freescale, Mentor Graphics, Synopsys, LSI, X-Fab, and many other leading-edge.

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Rubicon Project's Frank Addante: Why An IPO Is Only The Start

socalTECH

Los Angeles-based online advertising technology provider Rubicon Project (www.rubiconproject.com) recently had its IPO, making it one of the big success stories of Southern California''s technology startup world. We looked at the market, and thought--why can''t someone do for advertising what the NASDAQ does for stock trading.