socalTECH

DECEMBER 7, 2014

Los Angeles-based The Mobile Majority , which develops a mobile ad platform that helps companies create, serve, track, analyze, target and analyze advertising, says it has just hit a $50M run rate, as of November 2014. technology advertising hiring jobs growth majority mobile themobilemajority'

Mobile 147

Mobile Advertising Los Angeles Platform 147

socalTECH

JANUARY 31, 2013

Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising.

OpenX 153

OpenX Mobile Advertising Los Angeles 153

socalTECH

FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

OpenX 100

OpenX Mobile Product Advertising 100

socalTECH

JULY 2, 2014

Los Angeles-based data provider Factual said Tuesday that it has partnered with Adelphic , a provider of a mobile, demand-side advertising platform aimed at agencies and brands. factual adelphic mobile advertising targeting demand geolocation geofencing' READ MORE>>.

Mobile 138

Mobile Demand Advertising Platform 138

socalTECH

MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms.

Pricing 113

Pricing Software Review .Net Advertising 113

socalTECH

JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

Mogreet 183

Mogreet Platform Advertising Mobile 183

socalTECH

JUNE 5, 2015

New York-based mobile ad platform developer Jun Group is expanding in both Orange County and Los Angeles, saying it is looking to tap into a hotbed of engineering talent in Orange County. The company also said it has bolstered its Los Angeles office with a new Account Executive, Michelle Dermer.

Orange County 100

Orange County Los Angeles Angel Software Development 100

socalTECH

JUNE 30, 2020

Los Angeles-based Rubicon Project is no more, and has become Magnite , the company said this morning, after the completion of the merger between Rubicon Project and Telaria in April. The company says it is now the "largest independent sell-side advertising platform". READ MORE>>.

Advertising 113

Advertising Platform Los Angeles Mobile 113

socalTECH

FEBRUARY 21, 2013

One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users.

Mobile 199

Mobile Develop Development Help 199

socalTECH

JUNE 22, 2015

Los Angeles-based Rubicon Project says that mobile advertising spend is now more than 20 percent of the activity on its ad platform, as the company has ramped up its mobile efforts. The company said mobile managed revenue is expected to surpass $200M in its fiscal 2015. READ MORE>>.

Mobile 100

Mobile Advertising Los Angeles Activity 100

socalTECH

JULY 16, 2012

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. The new mobile offering uses a similar, real time trading marketplace to the firm's REVV platform.

Mobile 124

Mobile Advertising Los Angeles Platform 124

socalTECH

JUNE 26, 2013

Los Angeles-based real-time ad marketplace operator Rubicon Project said today that it has launched a new product, letting publishers create their own private marketplaces for mobile ad inventory. rubicon project mobile advertising private marketplace' READ MORE>>.

Mobile 145

Mobile Advertising Los Angeles Platform 145

socalTECH

MARCH 10, 2016

Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today.

Platform 100

Platform Entertainment Content Los Angeles 100

socalTECH

NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. per share for TubeMogul.

.Net 185

.Net Advertising Los Angeles Platform 185

socalTECH

JULY 29, 2014

Los Angeles-based Kixer , which was founded by Keith Bonnici, Jake Moilanen, and Omar Nicola, has raised $1M in a seed funding, for the company''s native advertising platform. Kixer develops a native advertising platform which helps mobile app developers reach users via online publishers. READ MORE>>.

Seed Funding 164

Seed Funding Funding Advertising Venture Capital 164

socalTECH

JANUARY 29, 2014

Los Angeles-based mobile advertising startup PaeDae announced this morning that it has tied into Intel''s appMobi effort, which will allow Intel developers to integrate with its advertising platform. paedae appmobi intel advertising mobile development cross platform software network'

JavaScript 138

JavaScript Advertising Platform Mobile 138

socalTECH

MARCH 30, 2010

Los Angeles-based Burstly announced Tuesday afternoon that the firm has raised $1.8M Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. in a venture funding. READ MORE>>.

Tool 157

Tool Mobile GRP Partners Advertising 157

socalTECH

APRIL 17, 2015

Los Angeles-based FastPay , the provider of financing products for ad and media driven companies which is led by Jed Simon, has backed mobile and video advertising products firm Altitude Digital with $30M in financing, Altitude said Thursday. Terms of the financing were not announced. READ MORE>>.

Advertising 100

Advertising Platform Funding Venture Capital 100

socalTECH

OCTOBER 11, 2013

Los Angeles-based mobile ad technology developer Airpush said Thursday that it has acquired Hubbl , a native advertising and personalization technology developer. Airpush, which is led by Asher Delug, said it will integrate Hubbl''s native advertising platform into its own products. READ MORE>>.

Advertising 138

Advertising Mobile Los Angeles Acquisition 138

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. ” MediaLab is a holding company that owns several other mobile properties , including anonymous social network Whisper and mixtape app DatPiff.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

AUGUST 15, 2014

Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as desktop users? All of the sudden, there was a growth in users coming from mobile platforms.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

DECEMBER 15, 2008

Woodland Hills-based Gumiyo, which develops mobile marketing technology, said today that it has launched an effort with the Los Angeles Times to market classifieds, online automotive, and real estate advertising via mobile phones. Financial impact of the deal with the Los Angeles Times was not disclosed.

Los Angeles 100

Los Angeles Woodland Hills Angel Mobile 100

socalTECH

AUGUST 5, 2015

Los Angeles-based AdtoApp , a developer of programmatic ad tools for publishers, has raised $6M in a funding round, according to the company. The company also has a large suite of tools to deal with global advertisement demand. The funding came from Run Capital. READ MORE>>.

Platform 100

Platform Advertising Tool Demand 100

socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

DECEMBER 10, 2013

Los Angeles-based PaeDae said this morning that it has raised $11.6M The startup said the funding came from Ed Ojdana, 3G Capital, Grind Games, Silicon Valley Bank, as well as other strategic and angel investors. network advertising mobile online rewards capital venture paedae' PaeDae is led by Rob Emrich.

Advertising 168

Advertising Mobile Venture Capital Equity 168

TechCrunch LA

JANUARY 19, 2020

Eleven-year-old TiMi currently has a team working out of Los Angeles on global business and plans to grow it into a full development studio that “helps us understand Western players and gives us a stronger global perspective,” said the studio’s international business director Vincent Gao.

Tips 149

Tips Activision Mobile Tool 149

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

SEPTEMBER 5, 2013

Los Angeles-based mobile advertising technology firm Gradient X , which is led by Brian Baumgart, has been acquired by digital advertising firm Amobee , Amobee announed this morning. According to Amobee, the acquisition adds new, real-time bidding functionality and support for video and HTML5 to its platform.

Advertising 147

Advertising Acquisition Mobile Los Angeles 147

socalTECH

MARCH 10, 2016

Los Angeles-based programmatic advertising network operator Rubicon Project has partnered with Cadreon , the ad tech unit of IPG Mediabrands, in a programmatic buying effort.

Advertising 100

Advertising Los Angeles Platform Mobile 100

socalTECH

OCTOBER 13, 2011

Los Angeles-based AdColony , the mobile video ad network operated by Jirbo, said Wednesday that it has launched a new, self-serve HD video ad platform targeted at mobile devices. Jirbo said its version of AdColony Express for Google Android is in private beta.

Mobile 124

Mobile Services Google Los Angeles 124

socalTECH

OCTOBER 29, 2013

Los Angeles-based Rubicon Project , the digital advertising startup which helps publishers automate ad placements on their websites via a real-time, trading platform, has expanded its management team, saying that it has named four new executives Tuesday. READ MORE>>.

Advertising 153

Advertising Los Angeles Platform Mobile 153

socalTECH

AUGUST 15, 2012

Los Angeles-based Pagewoo , the mobile advertising startup founded by Holden Steinberg and Jason Crilly, has quietly scored a round of funding, which was disclosed by the Tech Coast Angels this morning. Financial details of the angel funding round, which closed earlier this year, have not been announced.

Tech Coast Angels 190

Tech Coast Angels Funding Incubator Mobile 190

socalTECH

JULY 1, 2013

Los Angeles-based Triton Digital , which develosp technology for digital audio advertising and publishing, reported a win with Varick Media Management, a provider of programmatic streaming audio ads. The companies asid the deal is the first time that streaming audio ads will be available via Varick''s data management platform.

Media 147

Media Advertising Los Angeles Platform 147

socalTECH

NOVEMBER 5, 2013

Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms.

Media 138

Media Advertising Los Angeles Platform 138

socalTECH

MAY 13, 2013

Los Angeles-based Greentoe.com , which operates an online marketplace which lets people name their own price for electronics and other items, has raised a round of angel funding, the firm said today. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. “Our strategy is to build as large a user base over mobile and distribute advertising across that platform.”

Acquisition 136

Acquisition Media Los Angeles Google 136

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers.

Advertising 230

Advertising Santa Monica Startup Media 230