socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

AUGUST 12, 2020

Los Angeles-based AdGreetz , which develops a video personalization software platform for advertisers, says it has partnered with social networking service TikTok. According to the two, the deal will allow advertisers to produce, deploy, and optimize "hyper-personalized" content and messaging in real time.

Social Network 113

Social Network Advertising Los Angeles Content 113

socalTECH

AUGUST 5, 2015

Los Angeles-based AdtoApp , a developer of programmatic ad tools for publishers, has raised $6M in a funding round, according to the company. The company also has a large suite of tools to deal with global advertisement demand. The funding came from Run Capital. READ MORE>>.

Platform 100

Platform Advertising Tool Demand 100

socalTECH

JANUARY 6, 2020

Los Angeles-based digital audio and podcast advertising provider Triton Digital said today that its marketplace is now included in the Rubicon Project 's ad exchange, in a deal which will increase access to its digital audio and podcast supply. Rubicon Project is also based in Los Angeles. Scripps company.

Los Angeles 100

Los Angeles Advertising Platform Content 100

socalTECH

OCTOBER 7, 2009

Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. Tags: rubicon project advertising publishing optimize software. READ MORE>>.

Platform 173

Platform Technology Advertising Web 173

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. What is Ad.ly''s business now?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

JANUARY 29, 2014

Los Angeles-based mobile advertising startup PaeDae announced this morning that it has tied into Intel''s appMobi effort, which will allow Intel developers to integrate with its advertising platform. paedae appmobi intel advertising mobile development cross platform software network'

JavaScript 138

JavaScript Advertising Platform Mobile 138

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned. READ MORE>>.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

AUGUST 23, 2019

According to report this week, abuse of the communications and advertising features of Los Angeles-based Snapchat is playing a significant role in the sale of firearms outlawed in California. However, the recent arrests show how easy it is for criminals to bypass those rules on any social networking platform.

Snapchat 100

Snapchat Report Social Network Advertising 100

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. ” MediaLab is a holding company that owns several other mobile properties , including anonymous social network Whisper and mixtape app DatPiff.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

MAY 29, 2013

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. adly venture capital funding social celebrity advertising' The firm disclosed the funding last week. READ MORE>>.

Funding 170

Funding GRP Partners Social Media Advertising 170

socalTECH

DECEMBER 10, 2013

Los Angeles-based PaeDae said this morning that it has raised $11.6M The startup said the funding came from Ed Ojdana, 3G Capital, Grind Games, Silicon Valley Bank, as well as other strategic and angel investors. network advertising mobile online rewards capital venture paedae' PaeDae is led by Rob Emrich.

Advertising 168

Advertising Mobile Venture Capital Equity 168

socalTECH

OCTOBER 13, 2008

Los Angeles-based MySpace said Monday that it has opened a beta of a new self-serve, advertising platform is it calling MySpace MyAds. According to the social networking site, the new ad platform is targeted at individuals and small businesses, and allows them to target and create banner ads to specific MySpace audiences.

Platform 100

Platform Advertising Social Network Sites 100

socalTECH

MARCH 10, 2016

Los Angeles-based programmatic advertising network operator Rubicon Project has partnered with Cadreon , the ad tech unit of IPG Mediabrands, in a programmatic buying effort.

Advertising 100

Advertising Los Angeles Platform Mobile 100

socalTECH

MAY 21, 2013

Los Angeles-based GumGum has snagged a media agency network executive as an advisor, the firm is announcing today, for its in-image advertising platform. agency advertising executive gumgum' The cmpany said the board helps provide it with strategic counsel on various company endeavors. READ MORE>>.

Media 164

Media Yammer Advertising Los Angeles 164

socalTECH

SEPTEMBER 25, 2013

Los Angeles-based Evolve Media has launched a new, social video product via its SpringBoard Video Division , aimed at distributing social video content to publishers. Evolve Media''s platform includes its own customizable and brandable video player, video analytics and reporting, and more. READ MORE>>.

Media 153

Media Product Social Network Advertising 153

socalTECH

FEBRUARY 24, 2015

Los Angeles-based online advertising technology developer and marketplace operator OpenX is reporting a win this morning with Major League Gaming (MLG), saying that MLG has selected the company as its exclusive provider of ad serving and monetization of its digital media advertising. READ MORE>>.

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

FEBRUARY 21, 2013

A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users. One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. READ MORE>>.

Mobile 199

Mobile Develop Development Help 199

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

JANUARY 23, 2019

Los Angeles-based streaming television service Pluto TV , which offers up free streaming television to users through devices such as Roku, Amazon Fire TV, Apple TV, and Chromecast, has been acquired by Viacom in a deal worth $340M in cash, according to Viacom. million of those using connected TVs. million of those using connected TVs.

Advertising 113

Advertising Acquisition Los Angeles Activity 113

socalTECH

JUNE 22, 2015

Los Angeles-based Rubicon Project says that mobile advertising spend is now more than 20 percent of the activity on its ad platform, as the company has ramped up its mobile efforts. The company said mobile managed revenue is expected to surpass $200M in its fiscal 2015. READ MORE>>.

Mobile 100

Mobile Advertising Los Angeles Activity 100

socalTECH

DECEMBER 6, 2011

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. 24/7, which is part of WPP, said it will incorporate Panache's digital video ad technology and formats into its Open AdStream platform. The firm was founded in 2006.

Media 140

Media Advertising News Los Angeles 140

socalTECH

MAY 5, 2011

Los Angeles-based SocialVibe , the social advertising firm headed by Jay Samit, said Thursday afternoon that it has linked into the Facebook platform, and will allow people to earn Facebook Credits through engaging with its video engagements. READ MORE>>.

Redpoint 173

Redpoint Advertising Platform Web 173

socalTECH

JUNE 25, 2013

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

socalTECH

OCTOBER 6, 2016

Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer. Kershaw will be based in Los Angeles. Kershaw also has previously worked at Ericsson/Telcordia, VeriSign, Clarent Corporation, Unisys, and SS8 Networks. READ MORE>>.

Google 138

Google Product Commerce Los Angeles 138

socalTECH

APRIL 16, 2015

Los Angeles-based Rubicon Project has launched two new products into beta, saying this week that it has launched DSP Builder and HFC2, both developed in the company''s "innovation lab". DSP Builder is a development platform for creating real-time bidding applications. READ MORE>>.

Cloud Computing 100

Cloud Computing Product Research Advertising 100

SoCal Delicious

MAY 6, 2012

63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. Features like this, as well as our daily interviews wouldn’t be possible without the amazing support of our sponsor eMinutes – a law firm here in Los Angeles that focuses on helping entrepreneurs structure their companies.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

TechCrunch LA

JANUARY 19, 2020

Eleven-year-old TiMi currently has a team working out of Los Angeles on global business and plans to grow it into a full development studio that “helps us understand Western players and gives us a stronger global perspective,” said the studio’s international business director Vincent Gao.

Tips 149

Tips Activision Mobile Tool 149

socalTECH

DECEMBER 17, 2009

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. According to the firm, it served up more than 350 billion ads through its platform this year. READ MORE>>.

Clearstone 160

Clearstone Advertising Equity Los Angeles 160

socalTECH

AUGUST 11, 2009

Los Angeles-based Spot Runner announced today that the firm has partnered with Yodle, an online advertising network, where Yodle will handle local online advertising services for Spot Runner's clients. Spot Runner's Malibu Media Platform automates buying and selling TV and video advertising.

Malibu 127

Malibu Advertising Platform Media 127

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. In addition, there are incentives for referring others to the platform.

Help 115

Help Startup Activision Media 115

socalTECH

OCTOBER 25, 2011

Los Angeles-based the Rubicon Project , the online ad optimization service for online publishers, said today that it has named Jay Sears as SVP Marketplace Development, and Jeremy Fain as Vice President Client Services. Sears was most recently at PulsePoint, and Fain was at CBS Interactive.

Clearstone 145

Clearstone Advertising News Los Angeles 145

socalTECH

JANUARY 30, 2013

The accelerator is among a number that have emerged in Los Angeles in the past year or so; StartEngine specifically has been focusing on startups targeting consumers, small to medium sized businesses, and web infrastructure. StartEngine's founders are Howard Marks, who co-founded Activision, and investor Paul Kessler. READ MORE>>.

Santa Monica 178

Santa Monica Startup Activision Commerce 178

SoCal Tech Calendar

FEBRUARY 17, 2011

Wednesday, February 23, 2011 -- DIGIDAY:ON MEDIA: February 23, 2011: Where THE digital media moguls caucus on the business of buying and planning and advertising across digital platforms. Join us for this one of a kind meeting of the digital media moguls in Los Angeles. 100 discount for socalTECH readers use code SCTECH.

Media 100

Media SoCalTech Advertising Platform 100

socalTECH

JULY 1, 2014

Vadio came out of LA''s Amplify startup accelerator, and now has operations both in Los Angeles and Portland, Oregon. We tried to figure out why people would go to an audio platform, which might be a iHeartradio, Pandora, or Spotify, and why people would go to platforms like YouTube for music.

Platform 164

Platform Startup Content Sites 164