socalTECH

MARCH 25, 2013

Los Angeles-based online entertainment, music, and advertising firm BuzzMedia is no more: it's just rebranded itself SpinMedia. The publisher, which owns such brands as Celebuzz, Sterogeom, Idolator, JustJared, and many other music-related sites, acquired longtime music magazine Spin back in July of last year.

Buzznet 170

Buzznet Anthem Redpoint Advertising 170

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. online publishing monetization advertising optimization content openx'

OpenX 159

OpenX Content Services Advertising 159

socalTECH

APRIL 10, 2012

San Diego-based Verve Wireless , which develops mobile publishing and advertising tools, reported today that it has hired Chris Nicotra, the former Chief Technology Officer of comScore, as its new Executive Vice President of Product and Technology. Verve said Nicotra has also served at AOL Advertising and Advertising.com.

Chief Technology Officer 150

Chief Technology Officer Technology San Diego Press 150

socalTECH

SEPTEMBER 7, 2011

Long Beach-based Cie Games , the developer of the branded, social automotive game Car Town for Facebook, said today that it has partnered with Car and Driver , the automotive magazine published by Hearst Magazines. The deal integrates awards, monthly contests, and more along with updates and features in the magazine of the game.

Long Beach 165

Long Beach Content Develop Development 165

socalTECH

JUNE 10, 2010

Helberg has also been at OMD, Saatchi & Saatchi/Los Angeles Time Magazine, Grey Advertising, Foote, Cone and Belding and Rubin Postaer and Associates. Tags: autobytel executive advertising automotive auto. The firm said that Helberg has worked at those automotive ad agencies working with Chrysler, Nissan, Honda and Toyota.

Advertising 140

Advertising Los Angeles Sites Media 140

socalTECH

MARCH 25, 2011

According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on the newly renamed and refocused nostalgia business. MemoryLane was, until recently, Classmates.com.

Woodland Hills 153

Woodland Hills Santa Monica Social Network Advertising 153

socalTECH

AUGUST 13, 2009

magazine ranked the firm as the 39th fastest-growing private company in America. Tags: reachlocal inc500 revenue search engine advertising. The listing also revealed that the firm was up to 707 employees as of 2008; a spokesperson for the firm says that the company now actually is well over 800 employees today. READ MORE>>.

ReachLocal 133

ReachLocal Woodland Hills Advertising Funding 133

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. McDonagh joins from Prevention Magazine at Rodale, and has also worked at Yahoo!

Buzznet 145

Buzznet Sales Anthem Redpoint 145

socalTECH

JUNE 30, 2010

Los Angeles-based Total Immersion , the firm working on augmented reality technology, said today that it has inked a deal with digital camera manufacturer Olympus and its advertising agency Mullen, to developed an augmented reality application for the Olympus PEN E-PL1 micro camera. Financial impact of the win was not disclosed.

Screening 145

Screening Entertainment Advertising Los Angeles 145

socalTECH

FEBRUARY 19, 2009

The advertising-driven site said it was founded by Yahoo! Tags: magazine photography flipgloss fashion forbes. Venice-based FlipGloss Media announced this morning that it has launched a web site targeted at the fashion, design, travel, and lifestyle photography markets. READ MORE>>.

Marketing 100

Marketing Yahoo Venice Media 100

socalTECH

FEBRUARY 1, 2011

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences. Is it difficult to find advertisers to match to sites? plus range.

Startup 162

Startup Content Advertising Sites 162

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid. You see lots of them selling small business advertising, neighborhood magazines, and the like.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

JUNE 5, 2012

Right now, we have this incredible power publishing tool, which allows girls to publish their own stylebooks and digital magazines. They're designing in a glass tower, and pushing that through a traditional wholesale and retail channel, and hoping to create demand from advertising.

Startup 182

Startup Commerce Design Media 182

socalTECH

JULY 6, 2009

We're a business that has both advertising revenues and subscription, a blend of both. You also bought a surfing magazine at one point, didn't you? Jonno Wells: A couple of years back, we bought Water magazine. We had a though to market that directly, but it was just as the economy for advertising in print took a big hit.

Web 140

Web Content Mobile Sites 140

socalTECH

JULY 23, 2010

There is still a layer of editorial influence and editorial opinions that comes from women's magazines, from the celebrity stylist world, and from television. Finally, how has the mix of your business changed--are you now more focused on the advertising end, or are you still doing the affiliate revenue ThisNext started out with?

Newsletter 165

Newsletter Sites Content Advertising 165

socalTECH

APRIL 14, 2010

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. Are sponsors interested in such highly targeted sites, rather than the broad reach?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

JUNE 23, 2011

I wanted to help bring some light to that without having it be advertising, which comes on as being disingenuous. The first one we launched was with Corporate Responsibility Magazine, where the top 100 corporate citizens will be on their web site. However, you'll never see that in the media. You need a third profile.

Causecast 222

Causecast Startup Content Education 222

socalTECH

NOVEMBER 19, 2018

As you know, publishers are also going through disruption, magazines are going to digital as well as video, and were helping publishers to go and capitalize on the video side of publishing. The other thing we do, is were very transparent about sharing data with them, like user data and advertising data. Number six are publishers.

Content 113

Content Startup Mobile Platform 113

socalTECH

JANUARY 2, 2014

As part of that, we started asking professors for recommendations on who we could talk to, and we found out they only knew one person, or told us to check out a magazine, or Google this and that. So, advertising and targeting people who need you at the right time is the biggest problem. Finding a lawyer is very intimate.

Help 240

Help Startup CTO Hire Pricing 240

socalTECH

MARCH 22, 2011

With my new firm, I plan to continue my previous track record of very deep knowledge of our industry sectors--that means not just being focused on internet and media companies, but maintaining a deep understanding of subsectors such as online games, online advertising, and mobile media. READ MORE>>.

Southern California 100

Southern California Invest Media Content 100

socalTECH

OCTOBER 30, 2008

There are also others who are doing advertisements with short video. Zak had an idea for a screen writing magazine, and was trying to make it as a screenwriter, and found out there was a lack of good resources for people trying to scrap and get to the top. We're targeting any company producing any short form video.

Content 138

Content Writing Software Review Hollywood 138

SoCal Delicious

SEPTEMBER 19, 2012

magazine and the LA Business Journal. Thanks to our advertisers. socaltech socal socalcto Adam Miller transformed his company into one of the world’s leading software-as-a-service companies, specifically in the HR world. Cornerstone has been recognized as one of the nation’s fastest growing companies by Deloitte, Inc.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75