Berkonomics

AUGUST 23, 2012

In the patent world, we protect this intellectual core with what we call a “patent thicket,” aptly describing the attempt to surround the core patent with other patents that defend the core and further prevent competitors from attacking the central component of the business.

Patents 159

Patents Training Resource Advertising 159

Startup Professionals Musings

JULY 23, 2021

You have done everything to register your brand legally , including domains, copyrights, patents, and trademarks. Evaluate the brand impact of proposed market moves. The push is always on to grow your market with new geographies, new products, and new market segments. Always check language nuances and translation issues.

Examples 170

Examples Customer Custom Social Media 170

InfoChachkie

MAY 19, 2014

Attention Marketers - The Medium Has Changed, So Should The Message. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. In order for them to take full advantage of Facebook the phone company, they will have to abandon traditional online marketing conventions. But Why Now?

Company 200

Company Companies Mobile Advertising 200

Startup Professionals Musings

DECEMBER 14, 2019

They are also seeking to find out how you handle one of the many tough questions that a new founder will get in today’s market. He or she will assume your comment means there is no market for your product or service, or you haven’t looked. Neither speaks well for you or your startup. Proclaim your solution as a paradigm shift.

Competition 120

Competition Patents Resource Invest 120

Startup Professionals Musings

FEBRUARY 11, 2023

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. Even with the perfect product, your customers won’t even know you exist without marketing.

Startup 118

Startup Satisfaction Customer Custom 118

Startup Professionals Musings

DECEMBER 17, 2021

Maybe more importantly, your long-term survivability is tied to intellectual property, like trade secrets and patents, as well as other less tangible items like your customer base, your experience, and your skills. If you don’t market your business, you won’t have one. Marketing and advertising are business realties.

Entrepreneur 138

Entrepreneur Activity Guide Patents 138

Startup Professionals Musings

FEBRUARY 13, 2021

You may be a product expert, but have little experience with running a business, or marketing, or sales. I do recommend non-disclosures and patents, but more can be gained than lost by talking to outside experts. Communicate and market your solution to the max. Marketing should begin even at the idea stage.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

MAY 16, 2020

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. Even with the perfect product, your customers won’t even know you exist without marketing.

Satisfaction 174

Satisfaction Customer Custom Outsource 174

Startup Professionals Musings

OCTOBER 7, 2020

All customer interfaces must be designed by Marketing. Even the most innovative solutions today won’t succeed without marketing. Unfortunately, even today many engineers and product developers believe that marketing is just for advertisements. Aim for the global market, neutralizing any cultural bias.

Startup 141

Startup Customer Custom Design 141

Startup Professionals Musings

AUGUST 2, 2015

They are also seeking to find out how you handle one of the many tough questions that a new founder will get in today’s market. He or she will assume your comment means there is no market for your product or service, or you haven’t looked. Neither speaks well for you or your startup. Proclaim your solution as a paradigm shift.

Startup 118

Startup Competition Patents Resource 118

Startup Professionals Musings

FEBRUARY 10, 2012

A good answer might be “We have several patents on the base technology, which is so robust that we expect to roll out new products every year for the next ten years, always staying a step ahead of our competitors.” Our patent will protect us.” Patents are worthwhile, so this answer is far better than the first five.

Patents 90

Patents Competition IBM IBM 90

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. and international patent and trademark procurement - IP. Tags: sponsor advertising. Think Glendale.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

Startup Professionals Musings

JUNE 25, 2014

They are also seeking to find out how you handle one of the many tough questions that a new founder will get in today’s market. He or she will assume your comment means there is no market for your product or service, or you haven’t looked. Neither speaks well for you or your startup. Proclaim your solution as a paradigm shift.

Entrepreneur 110

Entrepreneur Competition Patents Resource 110

Startup Professionals Musings

OCTOBER 29, 2010

A good answer might be “We have several patents on the base technology, which is so robust that we expect to roll out new products every year for the next ten years, always staying a step ahead of our competitors.” Our patent will protect us.” Patents are worthwhile, so this answer is far better than the first five.

Competition 89

Competition Patents IBM IBM 89

socalTECH

JUNE 19, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. and international patent and trademark procurement - IP. They include: Sponsors. Redpoint Ventures (www.redpoint.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. Cox Communications - Orange County - Looking for Product Marketing Manager. They include: Sponsors. Think Glendale.

SoCalTech 100

SoCalTech Orange County Southern California IP 100

socalTECH

JUNE 26, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. and international patent and trademark procurement - IP. Southern California's high tech news and companies. They include: Sponsors. Silicon Valley Bank (www.svb.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. and international patent and trademark procurement - IP. They include: Sponsors. Redpoint Ventures (www.redpoint.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

Startup Professionals Musings

MARCH 10, 2019

Maybe more importantly, your long-term survivability is tied to intellectual property, like trade secrets and patents, as well as other less tangible items like your customer base, your experience, and your skills. If you don’t market your business, you won’t have one. Marketing and advertising are business realties.

Entrepreneur 92

Entrepreneur Activity Guide Patents 92

socalTECH

DECEMBER 11, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). Middle Market Investment Banking. Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Think Glendale.

Southern California 133

Southern California IP Orange County Glendale 133

Startup Professionals Musings

JANUARY 27, 2018

They are also seeking to find out how you handle one of the many tough questions that a new founder will get in today’s market. He or she will assume your comment means there is no market for your product or service, or you haven’t looked. Neither speaks well for you or your startup. Proclaim your solution as a paradigm shift.

Competition 51

Competition Patents Resource Entrepreneur 51

socalTECH

NOVEMBER 17, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). Middle Market Investment Banking. Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Think Glendale.

Orange County 113

Orange County Southern California IP Glendale 113

Startup Professionals Musings

MAY 18, 2013

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Your solution fills a real market need. Incorporate, register your domain name, trademarks, and copyrights, then patent if possible.

Startup 100

Startup Patents Competition Social Network 100

socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. Cox Communications - Orange County - Looking for Product Marketing Manager. and international patent and trademark procurement - IP. They include: Sponsors.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

Startup Professionals Musings

APRIL 29, 2012

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Your solution fills a real market need. Incorporate, register your domain name, trademarks, and copyrights, then patent if possible.

Entrepreneur 102

Entrepreneur Patents Startup Ideas 102

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.

Advertising 98

Advertising Santa Monica Startup Content 98

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

FEBRUARY 9, 2010

Binary Pulse Technology Marketing (www.binarypulse.com). Middle Market Investment Banking. Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Think Glendale.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

socalTECH

JUNE 23, 2011

One trend in the Southern California high tech startup market has been an increasing number of startups--and executives--who have been looking to combine their interests in business with their enthusiasm for giving back through nonprofits and causes. That's on the cause marketing side of things. You need a third profile.

Causecast 222

Causecast Startup Content Education 222

socalTECH

JULY 18, 2012

Allison Dollar: SnapCuts is a digital media marketing platform, which uses social video messaging. Brands that have a fan base can use it as a marketing platform, and they can push things out to their list. Now, we're doing a push with a social agency, and are just starting to pull the trigger on advertising.

Social Network 246

Social Network Mobile Media Examples 246

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

JANUARY 18, 2019

We haven't done any paid marketing or advertising, but more and more companies are finding us, and our business has started developing. My background has always been inventing products, and have several patents, and I have a passion for bringing new things to life, making partnerships, like the one with Sumitomo.

Startup 243

Startup Customer Custom Entrepreneur 243

socalTECH

MARCH 31, 2014

That data--if you could just find the right piece--could be useful in a number of areas, particularly in the financial markets. Whether that''s for competitive analysis or market analysis, our product is basically able to monitor--on a very large scale--things that are important to your particular company.

Orange County 245

Orange County Startup News IBM 245

Startup Professionals Musings

NOVEMBER 12, 2010

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Your solution fills a real market need. Incorporate, register your domain name, trademarks, and copyrights, then patent if possible.

Startup 88

Startup Patents Competition Social Network 88

socalTECH

FEBRUARY 10, 2009

That has been in the market since 2004. However, what happened as we worked with clients on AdBook, we got deep into the trenches with online ad sales and learning the operational nuances--there are plenty--we realized that there were a couple of big gaps in the market. We've created a patent pending technology called Autobuild.

Advertising 127

Advertising Startup Sales Tool 127