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ReachLocal Trumpets Marketing Automation Customer List

socalTECH

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. reachlocal marketing automation customers leads software' READ MORE>>.

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Perfect Market Unveils New Content Monetization Tool

socalTECH

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Tags: perfect market content monetization publishing newspaper. Pricing on the new tool was not released.

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Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service

socalTECH

West Hollywood-based Citysearch , the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. OrangeSoda is a provider of online search marketing services and search engine optimization. READ MORE>>.

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Perfect Market Names Chief Strategy Officer

socalTECH

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. Tags: perfect market idealab software publishing content executive newspaper journalism. READ MORE>>.

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Covario Launches Services Arm

socalTECH

San Diego-based Covario , a provider of search engine marketing and SEO automation software, said Tuesday that the firm has launched a new services arm, focused on agency services. The firm said that it has created its own, SEO delivery team to compliment the firm's technology offerings. READ MORE>>.

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The Trade Desk, Acquisio Partner

socalTECH

According to the firms, the two will provide an integrated search and display marketing product. Acquisio said it manages more than $450M in ad spending for such firms as Yellow Pages Group, SEO Inc. Tags: exchange advertising acquisition desk trade. Financial details of the partnership were not disclosed. and other firms.

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FameBit: Connecting Brands With YouTubers

socalTECH

That''s the huge difference between us and other services who focus on YouTube marketing at this stage. We tell those brands, it''s great to have one viral video, but you can achieve a lot more reach and content with SEO value, if you work with lots of smaller creators. There are different purposes for the content and marketing.

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