small-business-marketing-get-customers-versus-get-leads 
Tech Zulu Event
NOVEMBER 18, 2011
Getting “Leads” does not mean money in the bank. Having paying “Customers” is what makes the cash register roar. This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. Second, how to get leads.
Startup Professionals Musings
DECEMBER 29, 2021
I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value.
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Startup Professionals Musings
JANUARY 16, 2022
I think you will find that most investors will relate to the following strategy for keeping the right perspective and getting the profit versus growth balance right: Pick an idea that has the potential to make money. That means it solves a real problem for real customers who are ready and able to spend real money.
Startup Professionals Musings
APRIL 17, 2019
I think you will find that most investors will relate to the following strategy for keeping the right perspective and getting the profit versus growth balance right: Pick an idea that has the potential to make money. That means it solves a real problem for real customers who are ready and able to spend real money.
Startup Professionals Musings
DECEMBER 13, 2013
I think you will find that most investors will relate to the following formula for keeping the right perspective and getting the profit versus growth balance right: Pick an idea that has the potential to make money. That means it solves a real problem for real customers who are ready and able to spend real money.
Startup Professionals Musings
APRIL 15, 2017
I think you will find that most investors will relate to the following strategy for keeping the right perspective and getting the profit versus growth balance right: Pick an idea that has the potential to make money. That means it solves a real problem for real customers who are ready and able to spend real money.
Startup Professionals Musings
NOVEMBER 6, 2012
I think you will find that most investors will relate to the following formula for keeping the right perspective and getting the profit versus growth balance right: Pick an idea that has the potential to make money. That means it solves a real problem for real customers who are ready and able to spend real money.
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