socalTECH

AUGUST 21, 2013

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns. READ MORE>>.

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Advertising Santa Monica Tool Pricing 178

socalTECH

NOVEMBER 7, 2017

Los Angeles-based digital advertising company H Code Media , which focuses on the US-Hispanic advertising market, said today that it has signed a partnership deal with Webconsultas , an online health and wellness portal for Spanish speaking readers. READ MORE>>.

Media 113

Media Advertising Los Angeles Content 113

socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.

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Media Education Advertising Sales 173

socalTECH

OCTOBER 24, 2017

Los Angeles-based H Code Media , which provides digital advertising services for the US-Hispanic market, said this morning that it has added former U.S. Ambassador to Argentina, Noah Mamet, to its advisory board. READ MORE>>.

Media 113

Media Advertising Los Angeles Services 113

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. PowerMark www.thepowermarkgroup.com , Southern California's premier full-service marketing and. tech, new media, entertainment and consumer industries. socalTECH readers.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

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Advertising Mobile Idealab Social Media 173

socalTECH

JULY 22, 2014

El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. pk4media prosperio launchpadlad programmatic advertising merger acquisitoin platform marketing software' READ MORE>>.

El Segundo 138

El Segundo Media Santa Monica Platform 138

socalTECH

JUNE 28, 2012

Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. READ MORE>>.

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Advertising Google Web Media 150

socalTECH

APRIL 20, 2018

Los Angeles-based H Code Media , which provides digital advertising services for the US Hispanic market, said this week that it has inked a deal with Mexican media company Grupo Milenio. H Code Media said Mileno publishes across 11 major cities across Mexico, including Monterrey, Mexico City, and Guadalajara.

Media 100

Media Advertising Los Angeles Services 100

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

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Social Media Media Marketing Advertising 230

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. tech, new media, entertainment and consumer industries. We put the "Service" back into Internet Service Provider. Tags: sponsors socaltech. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

SEPTEMBER 19, 2012

Los Angeles-based RGM Group , which provides online media services for premium advertisers, said today that it has raised $21M in a funding round. RGM operates a network of online publications, where it provides media representation and other services for those publishers. Johnson also served as CFO of ValueClick.

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Advertising Equity Media Los Angeles 165

socalTECH

AUGUST 18, 2014

Los Angeles-based Vantage Media , the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. CampusExplorer is the online service which helps students connect up with schools, colleges, and universities.

Media 138

Media Product Southern California Advertising 138

SoCal Tech Calendar

FEBRUARY 18, 2011

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. 100 discount for socalTECH readers use code SCTECH. See [link] (more)

Media 100

Media SoCalTech Advertising Mobile 100

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. 50% registration discount for friends of socalTECH. 50% registration discount for friends of socalTECH. We put the "Service" back into Internet Service Provider.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

JULY 11, 2013

Burbank-based Beachfront Media , the developer of video software tools headed by Frank Sinton, is further extending its outreach to app developers today, with a new set of SDKs. Beachfront said the SDK includes a video player, video management tools, video analytics, and video advertising tools. READ MORE>>.

Mobile 171

Mobile Media Burbank Tool 171

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool.

Social Media 100

Social Media Tool Media Santa Monica 100

socalTECH

AUGUST 8, 2012

Boingo Wireless , the Wi-Fi access point and network operator, is expanding out its services today, saying it has acquired Cloud Nine Media , a provider of Wi-Fi sponsorship and location-based advertising. Financial terms of the acquisition were not announced. and Canada.

Media 166

Media Advertising Acquisition Networking 166

socalTECH

SEPTEMBER 23, 2010

Irvine-based Specific Media , a provider of contextual, online advertising services, announced today that it has promoted Jon Schluz to Executive Vice President. According to Specific Media, Schulz will help the firm develop overall company strategy and direction. Schulz had joined the firm in 2008. READ MORE>>.

Media 160

Media Advertising Networking Help 160

socalTECH

MARCH 21, 2012

El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding into the post-secondary school marketplace today, saying that it has launched a new offering called Vantage Media SchoolSelect. READ MORE>>.

Education 145

Education El Segundo Media Study 145

socalTECH

SEPTEMBER 26, 2011

El Segundo-based Vantage Media , the provider of performance marketing and online advertising services, announced today that it has merged with Miami-based BrokersWeb , a provider of pay-per-click advertising. Vantage Media said the buy would accelerate its vertical expansion.

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El Segundo Media Advertising Marketing 133

socalTECH

JUNE 5, 2012

El Segundo-based Dedicated Media , a provider of targeted online advertising, media services and lead generation technology, said Tuesday that it has secured $5M in a credit facility, from Wells Fargo's Technology and Venture Banking Group. Dedciated Media is headed by Scott Yamano. READ MORE>>.

El Segundo 145

El Segundo Media Advertising Capital 145

socalTECH

NOVEMBER 29, 2011

Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , According to LIN TV, it has acquired a majority ownership position in Nami Media. Nami Media is headed by Alex B. Nami Media was co-founded by Gary Mittman and Ethan Joffe.

Media 168

Media CPC Acquisition Google 168

socalTECH

DECEMBER 6, 2011

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. Panache offers up a variety of video ad formats to marketers and advertisers, and counts Fox News, CBS, and MTV Networks as customers. READ MORE>>.

Media 140

Media Advertising News Los Angeles 140

socalTECH

MARCH 4, 2014

According to the two, the deal gives both video-on-demand and linear rights as part of an Internet streaming video service. The two also said they will work on such efforts as dynamic ad insertion, advertising on mobile devices, and related efforts. content hollywood broadcast satellite movies television media streaming dish disney'

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Media Burbank Hollywood Content 147

socalTECH

AUGUST 12, 2009

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

MAY 12, 2020

Los Angeles-based digital audio advertising provider Triton Digital said this morning that it has integrated its services with advertising technology firm Amobee. The company said it has integrated Amobee's demand-side platform with its programmatic audio marketplace. READ MORE>>.

Advertising 124

Advertising Content Demand Los Angeles 124

socalTECH

AUGUST 31, 2021

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113

Invest Santa Monica Equity Advertising 113

socalTECH

NOVEMBER 19, 2009

Los Angeles-based Spot Runner , a developer of services which help advertisers buy TV advertising, announced today that it has launched its Malibu Media Platform, which the firm says will help improve the process of buying and selling television advertising.

Platform 133

Platform Media Malibu Advertising 133

socalTECH

NOVEMBER 3, 2011

El Segundo-based Vantage Media , the provider of performance marketing and online advertising services, was backed by BIA Digital Partners II LP, a private equity investment firm, as part of its acquisition of BrokersWeb , BIA announced Thursday. Vantage Media had announced the deal in September, without any financing details.

El Segundo 140

El Segundo Media Equity Advertising 140

socalTECH

MARCH 24, 2011

Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. According to eNom, it has put up a new content portal focused on the.ORG domain name, which is powered by Demand Media's creative studios.

Demand 165

Demand Content Media Santa Monica 165

socalTECH

MARCH 21, 2012

El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding the offerings it has in the education market. The firm said it has launched a new, post-secondary school marketplace today, called Vantage Media SchoolSelect. READ MORE>>.

Education 100

Education El Segundo Media Product 100

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network Services. We put the "Service" back into Internet Service Provider. They include: Sponsors.

SoCalTech 100

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socalTECH

MARCH 26, 2019

Ventura-based programmatic advertising technology developer The Trade Desk said this morning that it has officially launched its programmatic ad buying platform in China. According to The Trade Desk, the move comes as global advertisers are looking to reach audiences in China, and because the country is a key growth market.

Ventura 133

Ventura Advertising Education Platform 133

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

OCTOBER 21, 2014

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. We looked at our competitors, and we saw that one was a well known, Fortune 500 company, which is selling media players that connect with displays. That''s ridiculous. READ MORE>>.

Social Media 178

Social Media Media Startup Culver City 178