socalTECH

MARCH 8, 2010

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions.

Mobile 140

Mobile Clearstone Advertising Equity 140

socalTECH

AUGUST 15, 2014

Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as desktop users? All of the sudden, there was a growth in users coming from mobile platforms.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

Startup Professionals Musings

JUNE 12, 2021

This has been a long-time dream of Tim Berners-Lee , the man who (really) invented the World Wide Web. He calls his dream the ‘ Semantic Web ’ (or Web 3.0), meaning it understands user context. He and many other experts believe that the Semantic Web will act more like a personal assistant than a search engine.

Web 152

Web Entrepreneur Software Review Google 152

socalTECH

MARCH 2, 2012

Have you every clicked on a mobile ad on your iPhone or Android phone, and found that the ad you clicked into wasn't usable on your mobile phone? Jason Crilly: We're doing mobile landing pages. We're creating really good looking, really easy to use, really effective mobile landing pages. What exactly is PageWoo?

Mobile 249

Mobile Startup Advertising Sites 249

Both Sides of the Table

MAY 23, 2012

hours per day on average, and that’s excluding the other 13 hours a day where we have our mobile devices, our connected TVs, our iPads and Kindles and soon our cars connected to the web. Mobility really changes everything. According to Google data 30% of all restaurant searches now come via mobile devices.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously. READ MORE>>.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

SoCal Tech Calendar

FEBRUARY 24, 2012

Thursday, March 1, 2012 -- Digiday Mobile: Putting the Third Screen First. Mobile Media is stealing attention from every other form of media, especially the traditional Web. With a smartphone in every hand and a tablet on every sofa, mobile marketing should command more dollars, not just more attention.

Mobile 100

Mobile Screening Web Conference 100

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. Remember when? What is the answer? .

Metrics 296

Metrics Sites Advertising Web 296

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. So it only makes sense that the Facebook mobile app has been an enormous success. Yeah, right.

Netflix 191

Netflix Blogging Mobile Advertising 191

socalTECH

APRIL 19, 2010

OfferMobi said today that it has launched a new, mobile advertising firm targeted at cell phone and smart phone users. affiliate network focused exclusively on the mobile web, based on RingRevenue's call tracking technology. Tags: ringrevenue offermobi paypercall mobile phone. READ MORE>>.

Santa Barbara 165

Santa Barbara Mobile Advertising Web 165

socalTECH

MAY 1, 2013

In a move to better convert visitors to its site--and adapt to the increasingly mobile, tablet-centric world-- Los Angeles-based Savings.com said Wednesday that it has launched a brand new, homepage and responsive web design. savingscom savings coupon deal homepage redesign mobile tablet advertising' READ MORE>>.

Design 154

Design Web Design Advertising Mobile 154

socalTECH

FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

OpenX 100

OpenX Mobile Product Advertising 100

Both Sides of the Table

DECEMBER 5, 2010

What I want to answer with this post (long though it may be) is: Why did Web 2.0 mobile, locations, layering of services, data management, portability & more]. Social Networking in Web 1.0. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML.

Social Network 297

Social Network Networking Web 2.0 Web 297

socalTECH

JANUARY 16, 2015

Santa Monica-based The Mobile Majority --which recently zoomed past $50M in revenues--has acquired a Brazilian web development company called Elastic , according to the company. The Mobile Majority said the deal is valued between $3 million to $7 million. The Mobile Majority is led by Rob Emrich. READ MORE>>.

Mobile 100

Mobile Companies Company Artificial Inteligence 100

socalTECH

FEBRUARY 1, 2010

West Hollywood-based Citysearch , the online business guide owned by IAC, said late Friday that it has created a new advertising network called CityGrid. According to Citysearch, the new content and advertising network aggregates advertisers from a number of partners, enhances that content, and distributes that through partner web sites.

CitySearch 145

CitySearch Networking West Hollywood Advertising 145

Both Sides of the Table

DECEMBER 5, 2010

What I want to answer with this post (long though it may be) is: Why did Web 2.0 mobile, locations, layering of services, data management, portability & more]. billion in annual subscription revenues not including advertising or eCommerce). Social Networking in Web 1.0: Social Networking in Web 2.0:

Social Network 318

Social Network Networking Web 2.0 Startup 318

socalTECH

SEPTEMBER 27, 2010

Right now, we're working on integrating more data from around the web, and our goal is to really aggregate and curate the information out there. In that sense, we're very independent of Best Buy, because it's all about aggregation and curating information, to become the leading web and mobile digital player in terms of information.

Incubator 239

Incubator Startup Technical Review Web 239

socalTECH

FEBRUARY 1, 2013

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. The new API effort extends Gravity's technology into use in mobile applications, tablet apps, in addition to the web. in a Series B funding round in October.

Content 168

Content GRP Partners Redpoint Santa Monica 168

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

socalTECH

DECEMBER 22, 2008

Irvine-based Skweezer, which provides services for translating web sites to mobile phone formats, along with an advertising network, said Monday that it has partnered with JumpTap. According to the firms, Skweezer's mobile content optimization technology is available on JumpTap's mobile search applications.

Advertising 124

Advertising Sites Mobile Web 124

socalTECH

JUNE 24, 2011

West Hollywood-based CityGrid Media , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers. The new APIs allows any developer to build and display ads from CityGrid's inventory of ads from local businesses.

West Hollywood 140

West Hollywood Media CitySearch Hollywood 140

Both Sides of the Table

JANUARY 18, 2011

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. I wanted a smart NorCal investor who had done more mobile investments than I had and Jon Callaghan had very relevant relationships & experience. I am on record as saying that my opinion is that Web 2.0

Invest 303

Invest Companies Company Web 2.0 303

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps.

Avalon 147

Avalon Media San Diego Advertising 147

socalTECH

OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. openx advertising serving forecasting publisher publishing server software' READ MORE>>.

OpenX 147

OpenX Advertising Los Angeles Web 147

Startup Professionals Musings

MARCH 24, 2013

This has been a long-time dream of Tim Berners-Lee , the man who (really) invented the World Wide Web. He calls his dream the ‘Semantic Web’ (or Web 3.0), meaning it understands user context. He and many other experts believe that the Semantic Web will act more like a personal assistant than a search engine.

Web 98

Web Entrepreneur Software Review Google 98

socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. The company''s financial products are useful to many media businesses who typically see long delays between ad impressions and actual payments from advertisers.

Advertising 157

Advertising Los Angeles Web Mobile 157

socalTECH

JANUARY 30, 2013

The accelerator is among a number that have emerged in Los Angeles in the past year or so; StartEngine specifically has been focusing on startups targeting consumers, small to medium sized businesses, and web infrastructure. READ MORE>>.

Santa Monica 178

Santa Monica Startup Activision Commerce 178

Both Sides of the Table

FEBRUARY 7, 2011

One of the great joys of doing the web series This Week in VC every week is that I get to spend time with great people debating the issues of our day including how our industry is evolving as well as insights into how companies got started, got their initial traction and dealt with adversities. Positive feedback feeds the idea.

Startup 286

Startup Venture Capital Web Ideas 286

Both Sides of the Table

MARCH 1, 2011

Because he was particularly attracted to the idea of positioning Quigo in the business of helping retailers with search, Quigo started building sophisticated technology for applied semantics stuff with web pages. So, what Quigo would do is analyze a web page for Overture and tell them what they thought it was about.

Google 302

Google Startup Advertising Acquisition 302

socalTECH

FEBRUARY 10, 2011

Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.

Startup 233

Startup Tips Web Platform 233

socalTECH

JUNE 6, 2013

ReachLocal, which provides help to businesses to help them market themselves online, said it selected Austria because of the SMB market opportunity and use of mobile and web search in the country. reachlocal online advertising search marketing expansion europe international' READ MORE>>.

ReachLocal 153

ReachLocal Woodland Hills Advertising Web 153

socalTECH

MARCH 1, 2011

The firm said its platform allows users to create their own QR codes, to be used on printed business cards, menus, advertisements and other items, which will allow users to connect to content via its iPhone app and online. Paperlinks is the publisher of the identically named iPhone application. READ MORE>>.

Content 167

Content Advertising Los Angeles Web 167

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. You provide the free app in the App Store that gives subscribers mobile access to your service. This freemium model has been used for years by web apps. Make your app support all platforms.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

SEPTEMBER 23, 2013

ReachLocal said its new ReachEdge product includes a website, lead management software, and mobile application specifically aimed at converting web site visitors into leads and customers for companies. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. That is the quandary which entrepreneurs face today in building models for new companies around a web presence.

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

JANUARY 26, 2009

Irvine-based Skweezer, which operates a mobile advertising network and tools to translate web pages to mobile format, is reporting today that the firm saw its first quarter of profitability in Q4. Skweezer's advertising product also works with non-mobile web sites. READ MORE>>.

Advertising 100

Advertising Mobile Web Sites 100