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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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How to Start a Podcast

Tech.Co

A few high-profile acquisitions put Spotify into the running against Apple, while buzzy new startups like Luminary jumped into the pool as well. But where can a total newbie get started? Here, we'll offer a quick overview of how you can start your own podcast for free (or at least, as cheaply as possible).

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Smart Startups Think Global But Act Hyperlocal

Startup Professionals Musings

There is also more going on in every location, so this personal need and super sensitivity to the local community has spawned a new breed of Internet startups, called “hyperlocal.” These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues.

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23 Startup Tips From Oprah Winfrey

InfoChachkie

In 1982, Oprah was the co-host of the local television news in Baltimore Maryland. Saying “No” to certain advertisers was a cornerstone of her authenticity, which ultimately led to her global popularity. Be thankful for what you have; you'll end up having more. Follow my startup-oriented Twitter feed here: @johngreathouse.

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Entrepreneurs Now Start Hyperlocal Then Go Global

Startup Professionals Musings

There is also more going on in every location, so this personal need and super sensitivity to the local community has spawned a new breed of Internet startups, called “hyperlocal.” These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues.

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Hyperlocal is the Latest Buzzword for Startups

Startup Professionals Musings

There is also more going on in every location, so this personal need and super sensitivity to the local community is spawning a new breed of startups. These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues. Geographic customization.

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Interview with Frank Sinton, Mefeedia

socalTECH

Frank's father was the founder of Think Technologies, which created Think Pascal and Think C, and was bought for a significant sum by Symantec in the 80's; Frank is following in his father's footsteps in running a startup. How did the company come about, and why'd you start it? Frank Sinton: We're monetizing via advertising.

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