Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Both Sides of the Table

NOVEMBER 1, 2009

Last Friday I was on This Week in Startups with Jason Calacanis. Ok, I know it’s an hour-long video, but if you have time in the evening, we had a series of great discussions once you get 6 minutes in or so past the upfront advertisements. Is it right to have in-stream advertising on Twitter? -

Startup 245

Startup Venture Capital Advertising News 245

Startup Professionals Musings

MAY 30, 2021

There is also more going on in every location, so this personal need and super sensitivity to the local community has spawned a new breed of Internet startups, called “hyperlocal.” These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues.

Startup 144

Startup Sites Content Sales 144

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JANUARY 7, 2019

My biggest takeaway this year was truly understanding the strength and cohesion of the Los Angeles startup community. There was no monetary reward for those who participated (and Startup Boost does not take fees or equity from the companies that we help). What was the biggest news for your organization in 2018?

Technical Review 157

Technical Review Software Review Startup Coach 157

TechEmpower

NOVEMBER 13, 2023

We recently completed a web-based application that uses a unique algorithm to match professionals with new career opportunities. As part of the onboarding process, the app asks both job seekers and employers what they’re looking for - in a text box - while providing a few suggestions in a pop-up.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

APRIL 30, 2013

The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

Customer 220

Customer Custom Clearstone Journal 220

Both Sides of the Table

APRIL 19, 2011

I recently sat down with Matt Coffin , the founder of LowerMyBills, which sold for $400 million but was very nearly a bankruptcy only a few years early, and talked “startups.&#. Matt is one of the most transparent, focused & honest startup guys you’ll meet. To make PR big you need to find a way to “make news”.

Acquisition 304

Acquisition Startup Customer Custom 304

Both Sides of the Table

SEPTEMBER 12, 2013

This is a big news day at Upfront Ventures. In other news we announced the closing of $61 million in funding at Maker Studios , which I’ll talk publicly about soon. But as sweet as that success has been (we invested pre-revenue in a small team) today my even more important news was the further expansion of our partner ranks.

Invest 340

Invest Venture Capital Startup News 340

Startup Professionals Musings

MARCH 4, 2017

Yet if you wait for an economy bubble before starting your new business, you will be making a comparable mistake to the people who thought during the dot-com bubble "all I have to do is a startup, and I'll be rich." If you're worried about threats to the survival of your company, don't look for them in the news.

Startup 77

Startup Advertising Social Network Ideas 77

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Startups Made Simple. Advertisers. Tags: advertisers sponsors. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Helping entrepreneurs succeed.

Advertising 113

Advertising Southern California IP VentureNet 113

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. Furthermore, when Twitter publishers make money from their work in supporting the Twitter platform this is good news for all involved. Let me explain. While Ad.ly

Advertising 276

Advertising Startup Platform News 276

socalTECH

JANUARY 18, 2019

To better understand exactly where EV technology is today, we caught up with Caradoc Ehrenhalt , the CEO and founder of a Los Angeles startup, EV Safe Charge (www.evsafecharge.com), to chat a bit about his view of where EV charging technology today. Caradoc Ehrenhalt: EV Safe started when I got an electric vehicle, for the environment.

Startup 243

Startup Customer Custom Entrepreneur 243

socalTECH

SEPTEMBER 17, 2013

Looking for a job at some of the hottest Southern California high tech startups? DogVacay.com, the fastest-growing, Santa Monica startup, passionate about using technology to build a community where dog lovers can connect with one another to find and provide safe, convenient and affordable services to care for their best friend.

Dollar Shave Club 147

Dollar Shave Club SoCalTech Technology Santa Monica 147

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

socalTECH

OCTOBER 29, 2012

We just graduated, and wrapped up a round of $750,000, with a bunch of great folks from both up north and here. Those investors included a company called Paradigm, which is a big talent agency, Howard Lindzon in San Diego, and up north Greylock and Adam Nash. As we did that, the industry and research started to grow around us.

Content 230

Content News Startup Research 230

Startup Professionals Musings

MARCH 9, 2020

A common pain of startups after an exhilarating first surge of early adopters is a long and frustrating plateau of slow growth, where it seems like nothing you do will get your business to profitability. This starts with multiple messages from the top that growth is now the highest job priority, and key to survival. Marty Zwilling.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

socalTECH

MARCH 31, 2014

We''re rolling it out to finance and Wall Street, monitoring thousands of sources of continuously changing information, such as news, social media, internal email systems, and analyzing specific, material conditions that our customers are looking for. Jeff Curie: I''ve been a startup guy here in Orange County for a long time.

Orange County 245

Orange County Startup News IBM 245

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. We spoke with Jennifer about what HitFix is looking to do, her own background, and how HitFix is different from the many celebrity gossip and news sites out there.

News 173

News Entertainment Startup Bertelsmann 173

TechCrunch LA

SEPTEMBER 6, 2018

Their relationship with fans is 24/7 and, regardless of how you feel about the family, their popularity is a clear indicator of this new always-on connection between public figures and their fans. Popbase is an app that operates almost like an interactive forum for new media.

Help 115

Help Startup Activision Media 115

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. People buy from people.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

NOVEMBER 5, 2014

El Segundo-based Aggregage , which develops software driven B2B websites and newsletters which aggregate blog and news postings for specific industries, has raised $1M in a convertible note, the company said today. The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales.

Tech Coast Angels 113

Tech Coast Angels El Segundo Newsletter Blogging 113

Startup Professionals Musings

MARCH 30, 2019

Yet if you wait for an economy bubble before starting your new business, you will be making a comparable mistake to the people who thought during the dot-com bubble "all I have to do is a startup, and I'll be rich." If you're worried about threats to the survival of your company, don't look for them in the news.

Startup 80

Startup Advertising Social Network Ideas 80

socalTECH

JANUARY 18, 2019

To better understand exactly where EV technology is today, we caught up with Caradoc Ehrenhalt , the CEO and founder of a Los Angeles startup, EV Safe Charge (www.evsafecharge.com), to chat a bit about his view of where EV charging technology today. We started doing residential installations, and then commercial installations.

Startup 133

Startup Customer Custom News 133

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , which develops ad optimization technology and operates a related online advertising exchange, closed up 33.60% at $20.04 in its first day on the markets, after its debut as RUBI on the New York Stock Exchange. Rubicon was venture backed by Clearstone Ventures, News Corp.,

Southern California 153

Southern California Clearstone Santa Monica Acquisition 153

Both Sides of the Table

MARCH 12, 2016

For most who don’t yet use Snapchat frequently I know the economic case feels like a stretch of the imagination because you’re caught up in the original Snapchat and I’m trying to offer a perspective about where the puck may be going. Reach matters to advertisers for an obvious reason.

Snapchat 150

Snapchat Advertising Media Platform 150

socalTECH

JUNE 30, 2010

Last week, Los Angeles-based Stroome (www.stroome.com), a new startup originally spawned out of a project at the USC Annenberg School of Communications, won $200,000 in the 2010 Knight News Challenge. Tom Grasty: Essentially, we started off as a graduate school project at USC. We grew out of an interesting use case.

Journal 187

Journal USC News Startup 187

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. The first thing we do, is we start with great content. So, we start with that. Right now, news organizations write off the news cycle.

Marketing 232

Marketing Funding Content Writing 232

Tech.Co

MARCH 1, 2018

And while that cliché has been said about everything in the Lone Star state for years, it rings particularly true for the hottest startups showcasing their big innovations at SXSW Startup Night 2018 presented by the Kauffman Foundation and TechCo. Beast Mode is taking on a new meaning in the startup world.

Startup 79

Startup Mentor Platform Help 79

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. Advertising presence.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Tech Zulu Event

MAY 9, 2014

As our first time covering a 500 Startups demo day , we could only imagine the stratospheric levels of stress our Batch 8 founders must have gone through to get on stage and present their progress from their last four months of startup bootcamp. In true 500 Startups fashion, Demo Day had an almost cathartic feel.

Startup 111

Startup Mobile Commerce Education 111

Startup Professionals Musings

MAY 18, 2011

There is also more going on in every location, so this personal need and super sensitivity to the local community has spawned a new breed of Internet startups, called “hyperlocal.” These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues.

Startup 94

Startup News Sites RSS 94

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Both are wrong.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

socalTECH

OCTOBER 20, 2010

Netbat is a new technology that takes online editorial content--such as photos in news articles--and provides interactive multimedia apps related to that content. Ryan and Chad Steelberg are known for their last startup, dMarc Broadcasting, to Google. READ MORE>>.

Technology 160

Technology News Content Advertising 160

Startup Professionals Musings

AUGUST 20, 2021

This simply means that the number of people with a long-term single-employer agreement is going down, and the number of short-term contractors and freelancers is going up. The good news is that each of us now has more control over what we do, when we do it, and how we do it. Simple rates-per-hour are very misleading. Marty Zwilling.

Pricing 149

Pricing Mentor Entrepreneur News 149

Both Sides of the Table

NOVEMBER 29, 2009

This is part of my series on How to Raise VC but could equally be filed under Startup Advice more generally. He started the call by telling me he had exciting news. He started the call by telling me he had exciting news. A positive news story means NOTHING about the core performance of your business.

Venture Capital 291

Venture Capital Press News Startup 291