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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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How to Start a Podcast

Tech.Co

A few high-profile acquisitions put Spotify into the running against Apple, while buzzy new startups like Luminary jumped into the pool as well. But where can a total newbie get started? Here, we'll offer a quick overview of how you can start your own podcast for free (or at least, as cheaply as possible).

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Coull Entrepreneurs Get More Customers

InfoChachkie

Coull Offers Advertisers Video Skimlinks. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action.

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Startup Tips From College Dropouts: Zuckerberg, Jobs, Gates, Dell, Ellison, Branson and Disney

InfoChachkie

Although it may be comfortable to start a company with your friends, it is a mistake, unless your friend(s) happens to be ideally suited to their role in your venture. One could broadly recast Gates’ quote by saying, “the best way to prepare to become an entrepreneur is to start a business and study how great startups succeed.”.

Tips 279
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23 Startup Tips From Oprah Winfrey

InfoChachkie

Saying “No” to certain advertisers was a cornerstone of her authenticity, which ultimately led to her global popularity. Be thankful for what you have; you'll end up having more. Follow my startup-oriented Twitter feed here: @johngreathouse. She did not drink the product and was able to refuse the company’s lucrative offer.

Tips 279
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Combustion Matters More Than Scale

InfoChachkie

In the business world, a fire subsisting on fuel wood is equivalent to a startup that has achieved scale. Scaling normally occurs after a startup achieves product-market fit. Advertising - "We will monetize our customers via online ads.". Follow my startup-oriented Twitter feed here: @johngreathouse. Share and Enjoy.

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Smart Startups Think Global But Act Hyperlocal

Startup Professionals Musings

There is also more going on in every location, so this personal need and super sensitivity to the local community has spawned a new breed of Internet startups, called “hyperlocal.” These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues.

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