socalTECH

MAY 27, 2011

Pasadena-based online advertising software firm OpenX has just raised a big, $20M funding round, according to a regulatory filing from the firm late Friday. OpenX is a major provider of advertising serving software, particularly for larger online publishers, and is headed by Tim Cadogan.

OpenX 168

OpenX ReachLocal Southern California Advertising 168

socalTECH

MARCH 30, 2010

Pasadena-based ad serving software firm OpenX is poweriing a new, European ad marketplace being run by Orange/France Telecom, the firms announced Tuesday evening. According to the firms, Orange Ad Market is an Internet advertising marketplace for display advertising, which will match publishers and advertisers.

OpenX 162

OpenX Advertising Pasadena Marketing 162

socalTECH

AUGUST 16, 2012

Huntington Beach-based AnyMeeting , which develops free web conferencing and online meeting software, reported this morning that it has released a new feature which lets users share any YouTube video into their meeting, and has also hit a milestone of 200,000 registered users. READ MORE>>.

Tech Coast Angels 193

Tech Coast Angels Pasadena Angels Conference Pasadena 193

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

JULY 14, 2010

Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. The firm also has deals with various Twitter clients and related software providers. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Sites 189

socalTECH

JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. The acquisition looks to be a part of a shift from a provider of Twitter-based ad services to one focused more on software applications for posting and reading Twitter and other social media content.

Idealab 187

Idealab Social Media Pasadena Acquisition 187

socalTECH

FEBRUARY 8, 2011

Pasadena-based OpenX , the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software. OpenX said the updated software includes such features as real-time ad bidding, more control by publishers over ad quality and pricing, new APIs, and other features.

OpenX 215

OpenX Platform Pasadena Pricing 215

socalTECH

JULY 8, 2011

Pasadena-based OpenX , which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. According to the firm, it has appointed Vincent Pelillo as Managing Director, Europe, Middle East and Africa.

OpenX 154

OpenX Pasadena Advertising Software 154

socalTECH

APRIL 21, 2010

Pasadena-based TweetUp , the Idealab-backed startup focused on monetizing Twitter messages, said today that it has inked two deals to display its search results, one with Twitter client TweetDeck , and another with popular technology blog TechCrunch. Tags: tweetup tweetdeck techcrunch search twitter advertising. READ MORE>>.

Idealab 176

Idealab Pasadena Blogging Advertising 176

socalTECH

DECEMBER 10, 2010

Pasadena-based PostUp , the Twitter advertising startup created by Idealab, said last night that it has launched Twidroyd Factory , a new customization product for the Twidroyd Twitter client for Android. Twidroyd's client software is used by users to read and post messages on Twitter. PostUp bought Twidroyd in July.

Customer 176

Customer Custom Idealab Pasadena 176

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. perfect market taboola merger acquisition content advertising optimization software idealab' Financial terms of the buy were not disclosed. READ MORE>>. READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

socalTECH

MARCH 8, 2011

Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. OpenX is a provider of Internet advertising serving software and related services. Chauhan comes from the Rubicon Project, and was co-founder of ad networks Banner Brokers and ClickAgents.

OpenX 153

OpenX Yahoo Pasadena Advertising 153

socalTECH

JULY 11, 2013

Pasadena-based mobile application and advertising developer Ubermedia said today that it has integrated social sharing tool Buffer with its latest version of its Twitter client software, Echofon. ubermedia echofon buffer twitter client software social sharing' Buffer develops social sharing applications and tools.

Idealab 147

Idealab Pasadena Advertising Tool 147

socalTECH

NOVEMBER 10, 2011

Huntington Beach-based Anymeeting , the free web conferencing and webinar service headed by Costin Tuculescu, and backed by the Tech Coast Angels, Pasadena Angels and Maverick Angels, reports today that it has added a new, ad-free version of the software aimed at small business users. per month for up to 200 attendees. READ MORE>>.

Tech Coast Angels 162

Tech Coast Angels Pasadena Angels Pasadena Web 162

socalTECH

AUGUST 7, 2013

Pasadena-based OpenX is experiencing some big growth pains this week, and is facing a nasty security issue with the open source version of its software. The company''s software is widely used by Internet websites and publishers to handle ad serving. openx security vulnerability advertising server' READ MORE>>.

OpenX 153

OpenX PHP Pasadena Advertising 153

socalTECH

FEBRUARY 18, 2011

Taking aim at Pasadena-based UberMedia , the Twitter client firm headed by Bill Gross, Twitter has shut down access to the firm's API for two of UberMedia's clients, including Twidroyd and UberTwitter. According to a statement on Twitter's blog, it shut down the access, for "violating our policies." UberMedia is backed by Idealab.

Idealab 200

Idealab Southern California Pasadena Blogging 200

socalTECH

AUGUST 26, 2013

Pasadena-based online advertising technology provider OpenX has bolstered its board of directors, saying today that it has named Howard Hochhauser to its board. OpenX develops advertising serving software, used by Internet publishers to serve up online ads to visitors.

OpenX 140

OpenX Pasadena Advertising Acquisition 140

socalTECH

JANUARY 5, 2011

Pasadena-based PostUp , the Twitter advertising startup out of Idealab, said today that it has acquired Echofon , the developer of a number of Twitter applications. Financial terms of the buy were not disclosed.

Idealab 178

Idealab Pasadena Advertising Services 178

socalTECH

APRIL 11, 2012

Pasadena-based Punchcard , the Idealab startup developing mobile apps to encourage customer loyalty at retail businesses, announced today that it has launched a new product, Punchcard for Business.

Product 210

Product Idealab Pasadena Mobile 210

socalTECH

NOVEMBER 9, 2012

OpenX is profitable, and its ad serving software dominant among online publishers. The firm, based in Pasadena, has dozens of. positions on its site, ranging from software, sales, marketing, to finance. range of software products, and which has offices in Calabasas and Santa Barbara. Deploying software in the cloud?

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

JANUARY 26, 2010

Pasadena-based OpenX , which develops open source, ad serving software, said Tuesday that it has launched a new version of its software. Tags: openx open source advertising software network publishing. READ MORE>>.

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OpenX Statistics Advertising Pasadena 100

socalTECH

MARCH 22, 2011

Pasadena-based Central Desktop , the online provider of project management and collaboration tools, announced today that it has launched a new product targeted at marketing agencies.

Marketing 154

Marketing Pasadena Software Review Startup 154

socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

APRIL 1, 2009

Pasadena-based OpenX Technologies , which develops ad serving software used by online publishers, is reporting this morning that it has added more than 8,000 publishers since it launched its product in October of 2008. The software developed by OpenX is used by online publishers to serve up Internet advertising.

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OpenX Customer Custom Advertising 100

socalTECH

MAY 26, 2009

Pasadena-based OpenX Technologies , a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. The firm said the new funding will go to expand its advertising technology, products, and services. The funding brings the company's total raised to over $30.8M.

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OpenX Advertising Pasadena Venture Capital 100

socalTECH

MAY 2, 2012

Pasadena-based Punchcard , the mobile application developer which develops loyalty programs for retailers, said today that it is now available nationwide, after a debut in Southern California earlier this year. Punchcard is led by Andy Steuer, and has raised $1M in funding so far for its efforts.

Idealab 154

Idealab Southern California Pasadena Mobile 154

socalTECH

OCTOBER 20, 2008

Pasadena-based OpenX, maker of the popular web advertising server of the same name, said Monday that it has launched a new set of professional services and support packages for web publishers. OpenX develops open source software used by online web publishers to manage advertising placement on their sites. READ MORE>>

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OpenX Services Advertising Pasadena 100

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. On page performance of advertising on a page is linked to the context and intent of a user. We know what people are looking for.

Marketing 232

Marketing Funding Content Writing 232

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software. They are very hands on.

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Competition Idealab Product CitySearch 350

socalTECH

FEBRUARY 27, 2012

Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. LIftDNA's software works with ad servers to optimize the ads displayed from ad networks. READ MORE>>.

OpenX 140

OpenX Pasadena Course Acquisition 140

socalTECH

MARCH 28, 2017

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Simon as its Chief Marketing Officer. It also has promoted Chris Innes to Chief Operating Officer. Rovion and Yoyodyne. READ MORE>>.

CTO Hire 100

CTO Hire Chief Technology Officer Pasadena Angels Yahoo 100

socalTECH

MAY 19, 2015

Pasadena-based mobile application and advertising company UberMedia said late Monday that it has tied with Trade Area Systems, a developer of business intelligence systems for the real estate industry.

Pasadena 100

Pasadena Mobile Advertising Help 100

socalTECH

MAY 18, 2010

For our interview today, we caught up with Al Eisaian , CEO of Pasadena-based IconApps (www.iconapps.com), which is developing mobile applications for the iPhone market. We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic.

Mobile 168

Mobile .Net Pasadena Software Review 168

socalTECH

NOVEMBER 3, 2008

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Financial terms of the acquisition were not disclosed.

Rustic Canyon 100

Rustic Canyon Marketing Idealab Pasadena 100

socalTECH

MARCH 31, 2014

After three years of that, I decided I needed to go back to the entrepreneurial world, and joined up with another young company, which was SupplyFrame in Pasadena. I helped to grow that to a major player in ecommerce and online advertising, which is used to find and buy chips use in your iPhone, in your computer, and everything else today.

Orange County 245

Orange County Startup News IBM 245