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TrackStreet Takes $2M For E-Commerce Monitoring

socalTECH

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124
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TrackStreet Takes $5.1M For Brand Protection

socalTECH

According to the company, the round--a Seed-2 funding--was led by Okapi Capital, and also included The Cove Fund, Early Light Ventures, SaaS Venture Capital, and Stage Venture Partners and Brad Perry (co-founder of Dealer Socket), along with others.

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ReachLocal Debuts New SMB Marketing Software

socalTECH

Pricing on the new tool was not announced. reachlocal marketing software leads management launch advertising saas' ReachLocal said the tools include a custom website for capturing leads; tools to send out automated reminders with lead details and call recording; customized marketing emails to prospects; and much more.

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Rubicon Project Launches Updated Ad Product

socalTECH

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. product allows publishers using its REVV ad optimization tool to better manage who can sell their inventory, and at what price. According to Rubicon, its Permission Control 2.0 READ MORE>>.

Product 140
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9 Innovative Startups To Watch For in 2024

Tech.Co

To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. Brightwheel is a SaaS childcare management solution that provides technology to preschools. Gumroad homepage.

Startup 210
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Entrepreneurs Should Go For The Quick Buck – Then Stop - Initial Business Models Can Be Enticing But Limiting In The Long Run

InfoChachkie

However, in the long run, entrepreneurs always benefit from delivering Maximum Utility for a fair price. Perhaps in part due to its dominant market share, WebEx adopted telecom-style pricing, which effectively penalized their users. WebEx’s predatory pricing made it vulnerable to a new entrant. Arbitrage Is Fleeting.

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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

Definitely Software as a Service (SAAS). We are going to see a real explosion in companies offering software for a subscription price. SAAS is here to stay. Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. Oh man this is going to be big.