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Startup's Technology Helps L'Oreal Target Ads Based On Hair Color

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In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. gumgum hair color advertising loreal' READ MORE>>.

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Lumeo Launches Pro Video Learning Site

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Santa Monica-based Lumeo , a new startup aimed at helping members learn how to shoot professional videos, said today that it has launched its service. The new site allows users to watch videos and learn from professionals, via short video tutorials. Lumeo is headed by Brian McDonough. READ MORE>>.

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NearWoo Connects With Google DoubleClick

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Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. NearWoo was originally part of the StartEngine startup accelerator. The company is led by Jason Crilly. READ MORE>>.

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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

Tracy DiNunzio isn’t your typical Silicon Valley startup founder. She did her first tech startup after the age of 30. And she didn’t start her company in Northern California. She leveraged herself and even sold many of her possessions to get started. She started her business from a personal need.

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Interview with Gabe Gottlieb, Pathmatics

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Our interview today is with Gabe Gottlieb , Co-founder and CEO at Santa Monica-based advertising analytics firm Pathmatics (www.pathmatics.com). Gabe Gottlieb: We provide competitive and market intelligence for online advertising. How did you start working on this? Tell us about your company? It's been a good ride.

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Carving An Internet Niche With FamousBirthdays.com

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We caught up with founder Evan Britton about how his company has created the top site in the Internet niche of celebrity birthdays, and how that intense focus on a single niche--and user experience- has paid off for the company in terms of user engagement and growth. Evan Britton: People love looking up who was born on their birthday.

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eHow Launches New Women's Channel

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Santa Monica-based eHow , the question and answer site of Demand Media, is announcing today that it has launched a new women-focused channel called Shift. Santa Monica-based eHow , the question and answer site of Demand Media, is announcing today that it has launched a new women-focused channel called Shift.

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