Both Sides of the Table
APRIL 30, 2011
In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.
socalTECH
AUGUST 1, 2012
Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The service said it is a business unit of Second Screen Solutions, and is backed by Technicolor.
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socalTECH
DECEMBER 14, 2011
Santa Monica-based out of home advertising network operator Outcast and electric vehicle charging station company ECOtality said this morning that the two have teamed to launch a digital ad network tied to ECOtality's EV charging stations. Financial details of the link between the companies was not disclosed. READ MORE>>.
Both Sides of the Table
SEPTEMBER 20, 2010
In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.
TechCrunch LA
OCTOBER 9, 2020
Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. “Any time someone sends a communication, that will trigger an alert that floats as a Mojichat animation on top of the screen,” Greene said of the earlier activation. .
socalTECH
JANUARY 5, 2011
Access 360 Media , a New York-based digital advertising firm with operations in Los Angeles, said Wednesday that it has raised $12M more in a Series C funding round. Access 360 provides out-of-home advertising on kiosks and screens at retailers. Access 360 provides out-of-home advertising on kiosks and screens at retailers.
socalTECH
OCTOBER 3, 2008
Santa Monica-based Fuelcast, which operates an advertising network at gas stations, said Thursday that it has merged with Bhootan, which provides out-of-home media at retail stores, to create a new company called Outcast. and McDonald's.
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