Advertising Study Technical Review 
Berkonomics
JUNE 30, 2012
We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years?
Both Sides of the Table
DECEMBER 17, 2013
. “We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. It’s too strategic.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Berkonomics
MAY 30, 2019
Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. The case study: the best way to reach your target.
Both Sides of the Table
SEPTEMBER 17, 2013
The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.
InfoChachkie
JUNE 11, 2012
As Clay Christensen aptly points out in The Innovator’s Dilemma, a large company’s defense of its legacy clouds its ability to appropriately assess the potential impact of disruptive technologies. Bill Gates – “The best way to prepare [to be a programmer] is to write programs, and to study great programs that other people have written.
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. My argument is pretty simple. Link has a summary of his argument plus a great video). But it wasn’t to be.
Tech Zulu Event
APRIL 12, 2013
Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. The Science Inc accelerated startup also said it had delivered 2.9
Expert insights. Personalized for you.
212 
Let's personalize your content