Remove Angel Remove Customer Remove Metrics Remove Sales
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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Word of mouth is not adequate for marketing and sales.

Customer 109
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media.

Customer 100
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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. Schwartzfarb is currently Managing Director of Techstars Austin, but spent a significant time in the Los Angeles technology community working with Jake Winebaum at Business.com.

Sales 113
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

We’ve had an explosion of alternate sources of financing from crowd-sourcing, angels, accelerators, incubators, corporates, corporate incubators. It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. Create company measures for success that go beyond financial metrics.

Marketing 354
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6 Ways To Test Your New Venture Sustainability Early

Startup Professionals Musings

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Word of mouth is not adequate for marketing and sales.

Sales 165
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AKUA lands $3.2M to turn kelp into burgers

TechCrunch LA

Ultimately 1,000 customers signed up, and The Kelp Burger is now the “hero product,” Boyd Myers said. Boyd Myers explained that there are sales and repeat customers, but it was too early to discuss growth metrics. The company will also hire additional talent and ramp up its sales and marketing efforts.

Startup 191
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7 Ways To Keep All Players Centered On What Matters

Startup Professionals Musings

Every entrepreneur’s first priority should be the alignment of interests across the range of constituents required for success – partners, investors, customers, vendors, and employees. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels.