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Putting the band back together, ExactTarget execs reunite to launch MetaCX

TechCrunch LA

” For the company’s customers, MetaCX provides a dashboard that includes outcomes, the collaboration, metrics tracked as part of the relationship and all the metrics around that are part of that engagement layer,” says McCorkle. . “It is API embeddable and we have a full user experience layer.”

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? But it will be patiently deployed, waiting for a cohort of founders who aren’t artificially clinging to 2021 valuation metrics. We do deals in NYC, Paris, Seattle, Austin, San Francisco, London?—?but

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The Changing Venture Landscape

Both Sides of the Table

Before Twitter he held similar roles at SuccessFactors (SaaS), Akamai (telecoms infrastructure), McAfee (Security Software) and was an investment banker. At Upfront we have always done 40% of our investing in Greater Los Angeles and it’s precisely for this reason. So he covers a ton of ground for industry knowledge and M&A chops.

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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

We’ve had an explosion of alternate sources of financing from crowd-sourcing, angels, accelerators, incubators, corporates, corporate incubators. If your investor worked inside of a SaaS company for years and disagrees with me then listen to them. Create company measures for success that go beyond financial metrics.

Marketing 354
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Mogreet Targets Small Businesses With Self-Serve, Mobile Marketing

socalTECH

Los Angeles-based mobile messaging and marketing firm Mogreet is targeting the small business market with a new, self-serve offering it is calling Mogreet Express, the company announced this morning. The company said the new product includes reporting tools and metrics to track marketing programs. The new product starts at $39.99

Mogreet 236
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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. We build product roadmap software – it’s a SaaS company based here in Santa Barbara, California. Semick: They are. It was a viable option for us.

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Squabbler Launches New Features To Power Video Engagement

Tech Zulu Event

Founded during 2012 in Los Angeles (and Amplify alum), Squabbler believes the web can serve as the perfect platform for staging and settling debate. Watch video metrics, track performance. Stage and settle debate.

Metrics 79