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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. I have a very detailed article that covers stuff I won’t cover in detail in this post.

Blogging 286
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

They are forwarding you set another mother f **g link to an article about your competitors. If you want to read more on the topic: The Yo-Yo Life of a Startup Entrepreneur, A Cautionary Tale (the first article I ever published on TechCrunch). Friday night in the office while others are at the bar. Sundays in the back of a plane.

Blogging 420
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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. “They’re probably a little ahead of their time,&# she said. in Computer Science.

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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

His article is well worth reading anyways. When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. I should know. Titles are an enticement to read a post.

Writing 326
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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

Offer the ability to react / comment - In the blogging world it’s clear that having a good comment system like Disqus is critical. Good comment community = viral blog. Try making your blog posts as lists and have it in your headline to drive clicks. The more engaging, the more it gets shared. How very meta of me, hey?

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